Story and Narrative
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Digital Storytelling in the US Army

Digital Storytelling in the US Army | Story and Narrative | Scoop.it
Storytelling is used in many organisations as a knowledge management strategy. Through storytelling tacit knowledge is elicited and shared for the benefit of the whole organization. Jonathan has shared his own story in a blog post ‘Why I tick when I run’.

 

In the US Army, storytelling has been used to great effect within the MILSPACE Community of Practice to share leadership stories from the field; this has been the subject of Jonathan Silk’s action research.

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4 Powerful Ways To Use The Art of Storytelling

4 Powerful Ways To Use The Art of Storytelling | Story and Narrative | Scoop.it
I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened.

It is what all speakers  dread.

My slides disappeared from the big screen behind me. Gone. And they never came back. It was a moment that all speakers hope will never happen.

But it did.

Stories touch hearts

People will forget what you said but they will never forget how you made them feel.

In that quote (often attributed to Carl Buechner) is the truth about the art of storytelling. Touching people’s hearts is at the centre of engagement.

When I  started my online publishing venture it was all about the facts. Information, data and stats. When I commenced my speaking career my Powerpoint’s was all about bullet points. More information and more stuff. When I began writing emails the facts were the main hero.

But if you want to move people, educate and transform you need more than that in your toolbox.

As marketers you need stories to be memorable. To persuade.

In a digital age and a noisy world we need the art of storytelling more than ever.
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What happens when we tell stories and why it is so powerful - Limor Shiponi

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Love this: "Good, it turns out, is so powerful."
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Narratopia Revisited

Narratopia Revisited | Story and Narrative | Scoop.it
Narratopia is a game of conversational story sharing for 3-6 people. You build a web of connected stories about anything you like. You go on a journey of discovery by exploring experiences and connections. The game helps out by giving you ideas for questions to ask, connections to make between stories, and tokens of appreciation to give each other.

This blog post is about the design of Narratopia's third edition. If you don't care about the details and just want to see what Narratopia looks like now, watch this video.
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Stories Are the New Social Media Newsfeed

Stories Are the New Social Media Newsfeed | Story and Narrative | Scoop.it
The social channels we use are less important now than ever before. Today, it’s all about how you tell your story.
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Storytelling performance indicators | Two feedback questions that help us realize what we can improve on

Storytelling performance indicators | Two feedback questions that help us realize what we can improve on | Story and Narrative | Scoop.it
I’ve been trying various feedback eliciting techniques for years. What I’ve been looking for lately are simple feedback questions, suitable for beginners. I’m trying to help develop critical evaluation skills. After some experimentation, I find the next two questions effective in revealing storytelling performance indicators:

Do you feel the storyteller has a good grip on the steering wheel? Is she or he navigating the storytelling event ship or not?

Whatever the answer, what is doing that in your opinion?
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A Master Class with Shawn

A Master Class with Shawn | Story and Narrative | Scoop.it
A story nerd, as I understand it, is someone who loves to get into the geeky details and “inside baseball” mechanics of storytelling. A story nerd knows what a Value Shift is. She’s intimate with concepts like “beats” and “reveals.” She knows the Five Commandments of Storytelling. A story nerd is kinda like a Trekkie except she doesn’t wear Vulcan ears or appear in public dressed as a Klingon.
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Doesn't get much better than Steven Pressfield, Shawn Coyne and Seth Godin!
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3 Shifts That Will Take Your Story To The Next Level

3 Shifts That Will Take Your Story To The Next Level | Story and Narrative | Scoop.it

"The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support. And how the money was being spent. Then it called for action — a donation. Their story-based email campaign shared stories like Giselle, a 12-year-old girl forced to flee her home in the Eastern Congo when fighting broke out. That campaign revealed that Giselle was one of 1.2 million refugees in need of food and shelter and $50 would feed her as well as 140 others for 10 days. Then it invited prospective donors to respond to that acute need. Which campaign do you think raised the most money? It’s no surprise, the story approach was 22 times more effective in generating donations. Why? That’s what this article seeks to help you understand and successfully accomplish through your business."

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Nonfiction Stories

Nonfiction Stories | Story and Narrative | Scoop.it
The title of this post is an oxymoron right?

Nonfiction is supposed to be factual and “real,” while Stories are made up of flights of fancy, decidedly unreal. That’s what I was told in the classroom when I was just a wee boy and even later on in college.

It wasn’t until I was in my 30s, with years in book publishing’s trenches on my curriculum vitae, that I realized that those lessons were absolutely ridiculous.


Anyone who reads for a living soon learns that slogging through a purely factual work of nonfiction is an excruciatingly painful experience. The best cure for insomnia.

That’s because nonfiction without any contextual narrative is simply data.

Data is great and everything, but without someone analyzing it, judging it, and then explaining what she or he believes it means with a formulated and conclusive overarching controlling idea conveyed inside a story, it’s just a bunch of numbers or boringly objective description.
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Which stories go viral? Those that tickle just the right spots of our brains

Which stories go viral? Those that tickle just the right spots of our brains | Story and Narrative | Scoop.it
To figure out if a story will go viral on the Web, a crystal ball might seem useful. After all, any equation or formula to figure it out would have to account for some magical mix of a story’s qualities, quirky human preferences, and online habits—at least, that’s what you might expect. But, according to neuroscientists at the University of Pennsylvania, our brains might actually have a simple, generic calculation for it.

While perusing news stories, our brains gauge whether a story is interesting to ourselves, to others, and if sharing it could improve our standing or relationships, the researchers report. Then our wily noggins seem to use standard valuation machinery in the brain to essentially combine those assessments, score the story, and ultimately decide whether to share it or not. By monitoring those brain processes as people flipped through New York Times health articles, the researchers could better predict which stories actually went viral on the Web. Their results were published Monday in PNAS.
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Secrets of Effective Brand Storytelling - Social Media Explorer

Secrets of Effective Brand Storytelling - Social Media Explorer | Story and Narrative | Scoop.it
Storytelling, as explained by Douwe Bergsma, Georgia Pacific’s CMO, is indeed a different way of looking at marketing communications, one that requires new processes, metrics, and staff. Below, you will find some fascinating details that often separate a good story from a great one, including three secrets to crafting a successful marketing story, specifically.
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Pixar Studios Offers Free Storytelling Lessons Online

Pixar Studios Offers Free Storytelling Lessons Online | Story and Narrative | Scoop.it
In cooperation with the Khan Academy, Pixar and Disney have been offering Pixar in a Box, an on-going series of behind-the-scenes lessons taught by Pixar's professionals (storytellers, animators, directors, artists, etc.). Subjects have included color science, animation, effects, set
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Best writeup on this I've read.
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Everett Bowes's curator insight, February 20, 2:43 PM
Best writeup on this I've read.
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7 Essential Elements Of Stories That Inspire Employees And Motivate Customers

“Signature stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,” write David and Jennifer Aaker, marketing professors at the Berkeley-Hass School of Business, and the Graduate School of Business at Stanford. “Signature stories are a powerful way to gain awareness, communicate, persuade, change behavior, and precipitate discussion. They are almost always far more efficient and impactful than simply communicating facts or features.”
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Storytelling might boost your product page conversion rates: stats

Storytelling might boost your product page conversion rates: stats | Story and Narrative | Scoop.it

"Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise. Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. Origin's study presented 3,000 consumers in the US with two variations of product pages – one with a "standard" description and another with a description containing some sort of story. For instance, one product page for a bottle of wine contained a standard description of the wine with tasting notes, while the variation contained the winemaker's story instead of the tasting notes. Which page performed better? Consumers were 5% more likely to purchase from the product page with the winemaker's story, and they were willing to pay 6% more for the same bottle of wine."

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This anecdote about Amazon CEO Jeff Bezos shows the indirect way he thinks his businesses can change laws and society

This anecdote about Amazon CEO Jeff Bezos shows the indirect way he thinks his businesses can change laws and society | Story and Narrative | Scoop.it
But he also firmly believes in the power of storytelling to enact massive change, according to Amazon’s star showrunner and “Transparent” creator, Jill Soloway.

At Vox Media's Code Conference this week, Soloway shared a revealing anecdote about Bezos. Soloway said she once asked Bezos for his take on balancing her desire to help push social change, with her career as a Hollywood showrunner.

“They are the same thing,” Bezos replied, according to Soloway. “The way that you make change with story … is so much faster than the way politics can make change,” he continued. If you create pop culture products that have compelling stories in them — for example stories that humanize transgender people like in “Transparent” — “laws follow,” according to Bezos.
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Trying to hack storytelling is another way of avoiding storytelling - Limor Shiponi

After observing the buzz through the past years, reading everything between the tacky copy-paste “tell a story” and elaborate dissecting concepts, I have a few simple conclusions: It’s about trying to force existentialism into the scientific method and it’s not working. It’s all a colossal waste of time. It’s simply another way of avoiding storytelling. …
Gregg Morris's insight:
Limor does not mince words, or suffer fools gladly. One of a handful of people who understand "story and its telling".
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Make Your Audience the Hero With a One-Sentence Agile User Story

Make Your Audience the Hero With a One-Sentence Agile User Story | Story and Narrative | Scoop.it
What is a user story?

Don’t be misled by the word “story.” A user story is not a story in any traditional sense of the word. In fact, it should be only a single sentence. It’s a tool that helps teams align their efforts on a shared sense of an audience and its needs.

The term “user story” was coined by an early pioneer of extreme programming, Kent Beck, who described them as “stories about what the software does,” stories that “generate energy and interest and a vision in your listener’s mind.”
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11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing | Story and Narrative | Scoop.it
Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.

How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing yarn and weave it into a beautiful visual. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories.
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A Contract with God — The revolutionary work of graphic storytelling that inspired a new art form

A Contract with God — The revolutionary work of graphic storytelling that inspired a new art form | Story and Narrative | Scoop.it
A Contract With God explores the everyday extremes of human experience through the tenement building at 55 Dropsie Avenue. Residents strive, struggle, and schlep through the graphic short stories. Eisner explores the themes therein on multiple levels, with text and illustration that are cuttingly resonant. His characters fall in and out of faith in God, man, and love. Some are blindly optimistic and others rawly matter-of-fact in their realism. Some are both.
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Bill Murray: How Art Can Change Your Life.

Bill Murray: How Art Can Change Your Life. | Story and Narrative | Scoop.it
People often ask great storytellers—writers, producers, directors, authors, etc.—where they come up with their stories. They inevitably say something like "write/tell what you know." In other words, write (or speak) from your own life experiences. This is why I always say you have to live a life to tell a life. I believe this is what Murray is saying above when he says it's important to have a "bunch of experiences" from which to draw. The experiences—good and bad (but especially bad)—are like a persona library of history and insights for the storyteller.
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Art Jones's curator insight, March 28, 8:48 PM

"You have to live a life to tell a life" Bill Murray

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How to Use The Power of Storytelling to Connect With Your Audience

How to Use The Power of Storytelling to Connect With Your Audience | Story and Narrative | Scoop.it
Did you know a healthy adult takes 12 to 16 breaths in one minute?

But have you ever thought about what can actually happen online in this single minute?

Okay, I will give you an idea… take a look at these numbers from Smart Insights:

4 million search queries per minute
1,388 blog posts are published
Facebook users share 3.3 million pieces of content
205 million emails sent
400 hours of video uploaded to YouTube
Twitter users tweet nearly 422, 340 times
Instagram users post nearly 55,555 new photos
Given this crazy amount of activity going on every minute, of every day, the real question is how your content will grab the attention of your target audience. If you really want to attract people, you need to tell a genuine and interesting story.

Stories are a great medium to express your views, impress people and make a human connection with them.

We, humans, are social creatures and we are attracted to stories. Everyone has a story and everyone loves a great story. It gives us a reason to communicate and engage.
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8 Ways to Spice Up Stories About Your Product

8 Ways to Spice Up Stories About Your Product | Story and Narrative | Scoop.it
The next time you’re tasked with writing a press release, email sequence or case study, consider turning it into a story. In a world awash with mediocre ‘BUY ME’ marketing, stories can hook people in at deeper level and more inclined to make the relationship monetary.
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How to make story your core message

How to make story your core message | Story and Narrative | Scoop.it

"Here's the thing, people buy stories before they buy stuff. The better you get at storytelling, the more likely you'll able to turn people into customers.


Perhaps the key point where I differ with most is that many people still focus on telling their story. I personally think it’s more about figuring out the story your client and prospect is telling themselves already and tapping into that. To show you what I mean, I’ve written a step by step guide below on how to craft your brand’s story for messaging."

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Art Jones's curator insight, March 1, 2:50 PM

John Jantsch of Duct Tape Marketing has a way with taking big ideas and simplifying them. Simplification is what John does for the art of business storytelling.

 

When you wish to harness your best stories, John shows you how to make stories work for your brand. 

 

It's a short read with a few simple things to do that will make your business storytelling strategy rock! 

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Trying to Make Your Stories Interesting Might Have the Opposite Effect

Trying to Make Your Stories Interesting Might Have the Opposite Effect | Story and Narrative | Scoop.it
However, research shows that listeners are more interested when the story is about something they’ve experienced themselves.

The study, published in Psychological Science, asked speakers to watch a short video, then narrate the video to listeners. Some listeners had already watched the video and others hadn’t. The speakers expected to get more engagement from the listeners who hadn’t seen the video, but they were wrong.

People who already watched the video and knew the story enjoyed hearing it more than the listeners who hadn’t seen the video. You would think it’d be the other way around—who wants to hear a story about something they already know?
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Marketers, go back to your roots with user stories

The most important tenet of service design is working with user stories in mind.
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7 Essential Elements Of Stories That Inspire Employees And Motivate Customers

“Signature stories represent a critical asset that can be leveraged over time and which can provide inspiration and direction both inside and outside the firm,” write David and Jennifer Aaker, marketing professors at the Berkeley-Hass School of Business, and the Graduate School of Business at Stanford. “Signature stories are a powerful way to gain awareness, communicate, persuade, change behavior, and precipitate discussion. They are almost always far more efficient and impactful than simply communicating facts or features.”
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