"Some people have a way of making the complex clear. They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision. They speak in simple, relatable terms. And they can get a lot accomplished.
Making your words understandable and inspirational isn’t about dumbing them down. Instead, it requires bringing in elements such as anecdote, mnemonic, metaphor, storytelling, and analogy in ways that connect the essence of a message with both logic and emotion. Almost everyone leading or creating has a vision, but the challenge is often expressing it in ways that relate and connect. Quick, think of some former Presidents of the United States and presidential candidates. Which ones are most memorable? Which ones are most likable? Which ones won? The leaders who stick in your mind are likely the ones who humanize their message and deliver it in ways that connect with everyone at some level, in turn inspiring others to relate to them while better appreciating the mission at hand."
Producer Bradley Campbell says story structure is a like a map, it shows you were to go. For this episode of HowSound, Bradley drew story structures on napkins (really) and we dissect his drawings. [...]
"For marketers and agencies, Chipotle’s success in brand storytelling points to something fairly profound. Far from the converging paid, earned, and owned media landscapes, some brands are so singularly focused on storytelling that they’re weaning themselves from paid altogether. That should blow your hair back. As Coulter says while discussing the Chipotle account, “We don’t think about commercials.”
How do we discover new cities to visit? How do we remember where we've been? With all the tools at our fingertips, I'd still argue it's actually not all that easy. Hi, which just opened to the public today, is a beautifully designed way to find, share, and tell stories about places.
"It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial."
"The four phases I describe are the Creative Phase (1994-97), the Literacy Phase (1998-2001), the Methodological Phase (2002-2004) and the Ethos Phase (2005-2013). As simply as possible we went from being a community-based organization with ideas that people liked and were inspired by, to an education-focussed organization beginning to develop curriculum for communities and schools, to an international movement built around a shared point of view on methods and product, to a segment of that movement more focused on using the tools and methods to assist individuals and communities in developing resilience through the process of story making and sharing."
"Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall... Stories keep the spoken word alive."
"What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation..."
Do you know your audience's resonant frequency? Every time you present to a group -- whether that be your colleagues, management team, the CEO, company investors, your customers, or conference attendees -- you have an opportunity to connect. However, transmission is only the tip of the iceberg. What all great presenters and communicators have in common is their ability to get you started on a journey -- one that will prompt you to do something differently. What causes this change? One of my favorite visual storytellers, Nancy Duarte, has written a remarkable guide on how to present visual stories that transform. Resonate (Amazon affiliate link) is a must read -- buy a copy for every member of your team and see the impact on results directly. The book will teach you how to give a presentation and change the world. Changing the world is hard, and you can do that only when the ideas you present connect with people. Stories convey meaning and resonate with people. They are the hero, not you. Therefore every time you present, you're given an opportunity to plan a journey, tune into the audience's resonant frequency, and move to action. [more on why stories Resonate here] I had the opportunity to ask Nancy Duarte a few questions recently. Here is our conversation. +++ Great communicators have the ability to go beyond holding attention to moving audiences. The best literally march words into action as it was said about Sir William Churchill. Many have talked about...
Telling the Story opens a door into the world of narrative leadership, showing how leaders affect our understanding of what is possible and desirable through the stories they tell and embody. This book will help executives, managers and concerned citizens to identify what stories are and how they work; when to tell a story and how to tell one well.
It offers a challenge to consider the purposes behind our stories: what are we leading for? It will help practitioners identify their own authentic story and use this to lead convincingly. Using tips, exercises and examples, Telling the Story will help leaders build on their own current practices using the vital art of narrative leadership. This book is both practical and thought–provoking, to encourage leaders to consider the big stories of our time and how we can use our own stories to create and take responsibility for the kind of future we want.
Gregg Morris's insight:
I just had the pleasure of meeting Geoff via email. He seems to be surrounded by a very talented and capable group of folks at Narrative Leadership. I'll get a review of the book posted as soon as I've finished reading it.
I encourage you to browse his site. You can also find him writing at cominghometostory.com and leadership.com.
I wish that every day started with emails like his in my inbox!
"The plumber, the roofer and the electrician sell us a cure. They come to our house, fix the problem, and leave.
The consultant, the doctor (often) and the politician sell us the narrative. They don't always change things, but they give us a story, a way to think about what's happening. Often, that story helps us fix our problems on our own.
The best parents, of course, are in the story business. Teachers and bosses, too."
"Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around desired messages and campaigns. With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy."
"I'm interested in Cosmos for the science and the awe of the universe that will unfold before us on screen. But for me — and I suspect for many of you as well — I'm interested too in the many lessons about presentation and storytelling that will be implicitly displayed over the next several weeks in the new Cosmos. But before touching on those points, the first question is really why does the original Cosmos endure to this very day?"
So, holding the cigarette pack right in front of my face, I said, “We start by launching a site for fans of—let’s see,” I looked at the pack, “Lucky Strikes. Those of us who adore these cigarettes would like to know that we aren’t alone in the vastness of the internet. So we start by counting like-minded individuals. Let’s show an image of a pack of Lucky Strikes to attract brand Nazis like us and place a button that says ‘I’m feeling Lucky Strike today!’ Visitors click the button and we show the number of times it was clicked. That will help our site to get underway and become at least a little popular.” ...
Gregg Morris's insight:
If you click through to get the PDF file, you'll see that the Dropbox link has been overwhelmed. The Google Docs link works just fine though.
"Every technology has a great story behind it, but not always a great storyteller. English majors, according to Jayaram, can "tell stories," which is increasingly the difference between success and failure in a startup:"
Gregg Morris's insight:
I was an English major and I spent from 1983 until 2009 in the software industry, first in the retail segment then as Director of Marketing and President at two software companies. During my retail days people often told me I had a way of making technology understandable for the average joe, especially for a guy who must've majored in Computer Science. :)
"The question was posted on Quora, inviting a wealth of answers. Here's mine (invited to vote up if you think it's worth being more visible): The simple answer is - it won't, since it has no reason to. The only change required is having more outstanding storytellers than there are right now."
It's National Storytelling Week so a good time for brands to forget the marketing jargon and get back to the roots of how to tell a gripping story that will have your audience rapt. Professional storyteller Fiona Angwin, aka The Yarn Spinner, shares her top 10 tips for winning over any audience - or consumer.