Everyone has a story. Since the dawn of man, storytelling has become an art that evokes emotions and compels action and empathy from the direction of the artist. In many ways, the medium is the message and the true art is opening the hearts and minds of the listeners and turning them on to engagement. Once in “story mode,” people tend to let their guard down and begin to shape opinions and beliefs around the information they are given. And timing is everything- The window of opportunity to engage story mode can be as small as a tweet or as long as a meeting. After all, there can never be a connection without that initial acceptance of possibility and desire to continue down the path.
[The Hoffman Agency (@DailyBrew) rightfully asked in a tweet, "Where's the hero?")