In a previous post I wrote about the legend that is Harley Davidson. I wrote about how it achieved cult status but also how it’s struggling online. That was back in June.
In my closing paragraph I wrote:
Harley Davidson can do better online. They must find a better strategy to leverage the brand’s heritage for a more powerful online presence. This can only be accomplished if they make better use of their history and heritage to produce more enticing content that is readily shared by a new target audience.
Only then can they hope to attract a new generation of enthusiasts and maintain the brand’s cult status for generations to come.
Since then, I’ve been following them on Facebook and Twitter and must say, I’ve been pleasantly surprised; they’re finally getting their act together.
What prompted me to write this follow-up post is an update I saw on Facebook.