Are you still watching TV like your grandparents did in the 1950s?
If you want to stay relevant as a 21st century filmmaker, you need to understand how New World consumers are watching films online. Important information about those evolving viewing habits is contained in an August 2012 Google report, entitled “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”
The Google report provides dramatic evidence that users are increasingly moving between devices to accomplish their goals. Understanding how behaviors are changing (e.g., how viewers are receiving - and interacting with - content) just might help filmmakers to make films that don't look hopelessly outdated (like a 1950s TV show?).