Communication is a struggle for each of us at one time or another. When we want to communicate something that is especially important to us, there can be an added pressure to do it justice. This leads to late nights in front of the computer, endless rewrites and communications pieces never getting published. From my years of fundraising and writing experience, I know learning a streamlined approach to producing content for communications can make all the difference. Inherent within this process are stories.
Using stories is one of the most effective and powerful tools at your disposal. Integrating them into your communications with the community and donors will get your organization the attention and fundraising results it deserves. This is something that has been widely talked about in the last few years. McKinsey Quarterly even cited this as a non-profit sector trend that the for-profit sector should take a cue from.