Shipserv sells a technologically advanced product to a skeptical audience highly resistant to change.
To simplify their message, they used storytelling to accelerate the drive of prospects into their sales funnel.
According to John Watton, CMO of Shipserv:
“We needed a way to break the ice [and] to show suppliers the power of online marketing. We went low-tech with the stop-motion video and created Rex, a spareparts supplier, hero and modern-day everyman.”
Watch the hard-hitting, edgy tale of one man’s struggle against the crushing indifference of the global shipping market.