Story and Narrative
Follow
Find
75.6K views | +1 today
 
Scooped by Gregg Morris
onto Story and Narrative
Scoop.it!

The Power of Storytelling: 10 Authoritative Perspectives

The Power of Storytelling: 10 Authoritative Perspectives | Story and Narrative | Scoop.it

My guess (only a guess) is that whenever a list of the greatest storytellers throughout history is compiled, Charles Dickens would be among those included. The creative talents of other novelists (notably Balzac and Dostoevsky) are probably ranked higher but I think Dickens’ skills with setting a scene, introducing characters and their conflicts, and then developing a compelling plot, are unsurpassed.

more...
No comment yet.

From around the web

Story and Narrative
What's Your Story?
Curated by Gregg Morris
Your new post is loading...
Your new post is loading...
Scooped by Gregg Morris
Scoop.it!

Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career

Telling Good Stories Can Win You the Job! | Personal Branding Blog - Stand Out In Your Career | Story and Narrative | Scoop.it
Crafting and effectively telling good stories that visually illustrate what is unique, professionally, about you can accomplish precisely that! Why? Because most other candidates will not take this approach. As a matter of fact, most won’t even think about taking it.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Why stories sell and feature lists don't

Why stories sell and feature lists don't | Story and Narrative | Scoop.it
Keith Queensbury of Johns Hopkins conducted an analysis of 108 Super Bowl adverts. He found that, ‘regardless of the content of the ad, the structure of that content predicted its success.’ In other words, telling a story was better than listing features (or anything else for that matter).
more...
Karen B Wehner's curator insight, November 5, 7:09 PM

Stories are the  basis for how we learn best, so - yeah!

Scooped by Gregg Morris
Scoop.it!

The Rise of the Rude Hiring Manager

The Rise of the Rude Hiring Manager | Story and Narrative | Scoop.it
This is happening to almost everyone I know looking for any kind of work, even those who have been invited into the process — freelance, contract, full-time. The prospective employer/client needs everything now and then it’s radio silence for days, weeks, months — leaving the prospective supplier/employee in the unenviable position of feeling like they must beg for feedback. During the last decade, it became acceptable behavior to simply not answer e-mails. But that’s the worst kind of ego-sucking, demoralizing power play imaginable. We’re all busy. That’s no excuse for disrespect. And the awful truth? I don’t think the employers have a clue. Fearful of losing their own jobs by making a wrong choice, they’ve lost perspective on what matters.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

How Stories Save Lives

How Stories Save Lives | Story and Narrative | Scoop.it
Archplot is human life Story, the one we all use to evaluate and direct our own lives. This is why Archplot has the greatest potential for the largest possible audience. Every person on the planet is a potential reader/viewer.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Bill Murray on storytelling

Bill Murray on storytelling | Story and Narrative | Scoop.it
Howard asks Bill how it is that he makes people laugh? Were there any secrets for making people consistently laugh? You and I may not need to make people laugh the way a comedian must, but for us we could frame the question more something like "how do you make people feel something? How do you make them care?" As for being funny, Bill says the key is having the ability to tell stories.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

How Jack Daniel's uses storytelling to personalise the brand

How Jack Daniel's uses storytelling to personalise the brand | Story and Narrative | Scoop.it
Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.
more...
Ricardo De Leon's curator insight, September 18, 1:45 PM

Cómo ir más haya del ¿Quienes somos? Buen análisis de Matt Owen de Econsultancy.

Scooped by Gregg Morris
Scoop.it!

The key to storytelling is not your perfection but your humanity

The key to storytelling is not your perfection but your humanity | Story and Narrative | Scoop.it

“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”

more...
Jens Peter Madsen's curator insight, August 27, 2:33 AM

I like this personal story. Personal Storytelling is a very strog and important media. Follow my work at www.digitalstoryteller.dk

Scooped by Gregg Morris
Scoop.it!

The cognitive importance of storytelling

The cognitive importance of storytelling | Story and Narrative | Scoop.it
Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data [...]
more...
Carlos Rodrigues Cadre's curator insight, August 15, 2:30 PM

adicionar a sua visão ...

Nacho Vega's curator insight, August 18, 6:53 AM

What makes one person more memorable than another? 


Follow this link

Daniela's curator insight, September 12, 6:30 PM

Para nuestra memoria y nuestro desarrollo del cerebro, la importancia del contar historias 

Scooped by Gregg Morris
Scoop.it!

3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Story and Narrative | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.

We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.

 

I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?"

more...
Ken Schneider's curator insight, July 23, 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

Scooped by Gregg Morris
Scoop.it!

How Google Programmed the 'Essence' of Storytelling

How Google Programmed the 'Essence' of Storytelling | Story and Narrative | Scoop.it

"Google wanted to solve a problem we can all understand. People take so, so many photographs and yet they actually do very little with them. A chosen few are posted to Instagram....So Smarr and his teammates — product designer Brett Lider and user experience designer Clement Ng — set a task for themselves. They wanted to create software that would have rhythm and flow like "actual storytelling." Actual human storytelling."

more...
Ken Schneider's curator insight, July 19, 2:15 PM

Story is a hallmark of consciousness ; this is baby steps but it's still a pretty cool melding of human traits and technology.

Scooped by Gregg Morris
Scoop.it!

Good Storytelling Begins with Figuring out What you Think

Good Storytelling Begins with Figuring out What you Think | Story and Narrative | Scoop.it
In this commencement address for the Weinberg College of Arts & Sciences at Northwestern University, Dan Pink shares a personal story about the wisest advice he ever got on how to live. A fellow linguistic, he received this advice from a professor (minute 7:36): Sometimes you need to write to figure it (nda: what you are thinking) out. That is wise advice indeed -- and not just about how to figure out what you are thinking through writing. Pink asks the students to engage in an experiment, to go out into the world and find someone in their mid career stage, someone who they admire, who is doing something that contributes to the world, and ask that person how they got there. 97/100 times, the smartest, most interesting, most dynamic, most impactful people answer will answer that question like this: "it's a long story". My parents and friends did ask me the same question Pink posits at the beginning of his talk, "what are you going to do with all that?" due to my picking Liberal Arts/linguistics at the University of Bologna. When someone asks me how I got to where I got today, as GapJumpers did in its interview series on Medium, I do answer, "It's a long story". Good storytelling begins with figuring out what you think and you do that by experiencing, observing, and trying things. How to get motivated to write is often by getting on with the actual writing. As Pink says: Sometimes, the only...
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

I so wish I could say: Daddy, thank you so much for the stories.

I so wish I could say: Daddy, thank you so much for the stories. | Story and Narrative | Scoop.it

"My father added a whole dimension to my childhood, one that I took for granted.

 

When my sister and I were little, we had an almost daily ritual with my father: drawing stories.

 

He would sit us on his lap and get out his clipboard, a piece of paper and his black click pen. He’d divide the paper into four parts, and draw as he told a story. Sometimes he drew old favorites and we knew what would be in each of the four drawings. Sometimes he let us decide what he should say and draw. But most of the time, we had no idea what would come next.

 

And that was really fun."

more...
Helen Teague's curator insight, August 10, 10:28 AM

I am going out to buy marshmallows right now.

Scooped by Gregg Morris
Scoop.it!

Story Structure for Dummies - Storyfix.com

Story Structure for Dummies - Storyfix.com | Story and Narrative | Scoop.it
Hear this, and hear it clearly: Story does NOT trump structure. Story IS structure.
Gregg Morris's insight:

No matter where you are in the world of "story" this is one you'll want to read.

more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Story and Narrative | Scoop.it
Humans are inclined to see narratives where there are none because it can afford meaning to our lives, a form of existential problem-solving.
Gregg Morris's insight:

Good read!

more...
No comment yet.
Suggested by José Angel García Landa
Scoop.it!

Narratología evolucionista - Evolutionary Narratology

Narratología evolucionista  - Evolutionary Narratology | Story and Narrative | Scoop.it
Evolucionismo cósmico y cultural, y su representación narrativa. / The narrative representation of...
Gregg Morris's insight:

Thank you to @José Angel García Landa for the suggestion!

more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Story and Narrative | Scoop.it
Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.
more...
A.K.Andrew's curator insight, October 29, 4:39 PM

People love being told a story. I can work in many situations

Scooped by Gregg Morris
Scoop.it!

Your Business Story Can Change The World

Your Business Story Can Change The World | Story and Narrative | Scoop.it
The light bulb in my head for story’s business case in content marketing went off only about a year ago.
Yes, I was late to the party but hey … it’s my story. At Nao Media, we focus on story because we know story drives our clients’ connecting with their community.
Stories inform, instruct, inspire, entertain, and motivate. Everyone from parents to CEOs can use story to not only get results and gain awareness, but to change the world. I want your business to focus on telling its story so our global community can be empowered by your example.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Modern Authors Delve Into Digital and Visual Storytelling

Modern Authors Delve Into Digital and Visual Storytelling | Story and Narrative | Scoop.it
A look at how authors are using social media and visuals to connect with fans, build online communities and rethink the creative process.
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

The Story-telling Power of Maps

The Story-telling Power of Maps | Story and Narrative | Scoop.it
I continue to be amazed by the story-telling power of maps. This New York Times interactive map of recent fighter jet and drone strikes in northern Iraq makes
more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

How to Tell a Great Story

How to Tell a Great Story | Story and Narrative | Scoop.it
It’s a skill every leader needs to master.

 

"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"

more...
Karen Dietz's curator insight, July 31, 2:57 PM

What a great article with real practical advice!  All the steps are here for any leader to follow to become a better storyteller.


And I really like the 2 case studies shared. Not only are they written as as stories (an uncommon experience), they are terrific examples of 2 ways stories have been used by leaders and the results that occurred. 


Many thanks to fellow curator @Gregg Morris for finding and sharing this piece.

Carol Sherriff's curator insight, August 1, 11:31 AM

Harvard Business Review blog that brings together advice from both marketing and evolutionary biology to provide tips on how to tell a great story.

Daniela's curator insight, September 12, 6:31 PM

Herramientas y detalles de como podemos contar bien las historias.

Scooped by Gregg Morris
Scoop.it!

How to Teach Google What a Story Is

How to Teach Google What a Story Is | Story and Narrative | Scoop.it

"The moment in history we focused in on was when narrative biographies started coming out in the 19th century. Biographies up to that time had been lists of dates and 'just-the-facts' and then you saw famous people and wealthy people commissioning biographers to write narrative biographies. And the most famous of them was this guy James Boswell," Lider said.

"So we thought, what if we could democratize this? I think a big story of Google and technology is the bringing of things to people that were formerly only available to the elite. So the idea that we could be your personal storyteller, be your personal biographer, help you articulate the narrative arcs of points of your life was really exciting to us."

more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Story and Narrative | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
more...
Ken Schneider's curator insight, July 14, 12:01 PM

The "C" word; "Content" should be "Story" - the guy that wrote this article gets it!

A.K.Andrew's curator insight, July 14, 10:25 PM

An interesting way of combining a writers tools to create content

Scooped by Gregg Morris
Scoop.it!

Brand Storytelling Lessons From a Successful Screenwriter

Brand Storytelling Lessons From a Successful Screenwriter | Story and Narrative | Scoop.it

"The big problem is that just because storytelling is becoming more popular doesn’t mean it’s always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing practice (talent plays a bit part, as well).

 

Few people know more about crafting a successful story than Pilar Alessandra, a popular and respected Hollywood script consultant."

Gregg Morris's insight:

Nice interview!

more...
No comment yet.
Scooped by Gregg Morris
Scoop.it!

Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | Story and Narrative | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."

more...
Karen Dietz's curator insight, June 21, 10:13 AM

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

Miklos Szilagyi's curator insight, June 22, 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Carol Sherriff's curator insight, August 1, 11:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.