My life partner is Tom Ahern, one of the top experts in donor-centered communications. He’s a journalist, a writer of brilliant case statements and marvelous newsletters, a teacher of this writing stuff, and my writing mentor. I’ve always loved this little thing he wrote years ago:
Here’s the story of the Three Little Pigs, as told in the inverted pyramid style: A wooden home in Fayetteville was reduced to matchsticks last night when a long-standing feud between a wolf and a family of bachelor pigs erupted into violence. Experts say feuds of this kind are a “predictable occurrence between natural enemies” and that the pigs should have built the house out of bricks.