As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on.
Enter Shawn Callahan, the Founder of Melbourne-based storytelling company, Anecdote, and author of the new book, “Putting Stories to Work.”
Shawn identifies as a sort of corporate anthropologist, helping companies hone in on their oral storytelling practices to initiate change within their organizations. He has also crafted tools and techniques to remember key stories, keep them fresh and engaging, and to replace them when they become tired.
Want to learn how to mine your personal life for engaging, motivating stories? Shawn is your man.