J'ai participé à un atelier de « Storrytelling Battle » avec Oana Juncu et Pablo Pernot. L'objectif est d'apprendre à ... Je reviendrai sur cet atelier de »Storrytelling Battle très enrichissant dans un autre article.
Before we developed written languages, storytelling allowed us to pass down our history and knowledge from one generation to the next. Even today, storytelling remains a powerful medium. A well-told story with a meaningful message is easier to remember, internalize and share. Earlier today I chatted with fellow knowledge management (KM) colleagues at KMers.org on the subject of corporate storytelling and knowledge management, and I promised to share my storytelling story.
"Underdog effect": stratégie de marque et storrytelling. Il y a des marques qui racontent des histoires. Elles laissent aussi d'autres raconter ces histoires à leur place. Parmi ces histoires, il en est une, toujours la même, qui ...
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