Academy Award-winner Goldie Hawn & Dan Siegel talk about mind brushing. Watch this TedMED presentation - lessons for how we educate our kids and the importance of learning reflection and minfulness. Siegel draws a great metaphor about how we should learn to brush our brains for preventative health, just like we now know to brush our teeth. Great storytelling delivery of a complex subject, rich with personal exerpiences, story and emotion. I 'listened' with great interest. Enjoy!
Several recent experiences inspired me to write this post. Stories are one of the most powerful ways to communicate an idea, yet they’re underused. Why? One of the biggest hurdles to sharing stories professionally is self-imposed. I’m going to call it “Story Humility” for lack of a better term. (If anyone could suggest another phrase, let me know.)
Some of the most engaging and inspiring stories remain unheard, because the story owner believes that no one else would be interested. There certainly may be other reasons that great stories aren’t retold, such as privacy and confidentiality. But this post is all about plain old-fashioned humility. Ironically, some of the most heroic people I know have very modest personalities. Isn’t it in the nature of a hero to be humble?
As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.
If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).
I really like the examples and videos this author uses to illustrate his points -- they are very powerful.
And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.
That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.
Thought leader Chris Brogan gives us his take on Google +. Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.
What a beautiful blog post with an important cautionary tale -- stories or storytelling is not the cure for every problem in business. Sometimes you need to look beneath what is really occurring.
Author Bob Kanegis has given us food for thought here about treating our stories with respect, knowing when to NOT tell stories, plus keeping the magic and mystery of stories alive in our frenetic hyped-up world.
Enjoy this lovely post, take a breath, and bring balance back into your story activities.
Transmedia storytelling is quickly becoming the standard for 21st century communication. Transmedia storytelling uses the tools of storyteller emotion, engagement, universal themes, personal connection and relevance to create a communication experience instead of a message. It moves a brand from slogan to interaction between the company and the customer.
A good article on how to use seo and social media to maximise telling your brand's story. Strategy - The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
The disease Ankylosing Spondylitis is once again in the International spotlight with the recent announcement by the European League against Rheumatism (EULAR)standing committee PARE, that the 2011 Stene Prize in ...
Leading actor Al Pacino tells his story for Vittoria Coffee. He found common ground with the Schirato family - an Italian heritage and a passion for great coffee.
He never has and he never will. That’s the response Rolando Schirato, sales and marketing manager at Vittoria Coffee and the grandson of the original founder of Australian iconic brand Vittoria Coffee, received when he approached Al Pacino’s management about signing on the Oscar winner to endorse the Australian owne
So much of brand awareness relies on storytelling and crafting the right messages that in particular allow media and bloggers to understand exactly what the companies and products they are pitched and briefed on do and why their readers would find them interesting.
Media and bloggers are thinking first and foremost about what their readers will find valuable, particularly as it relates to the issues and problems that they face. Good journalists have solid insight into this, increasingly through direct social interaction and real-time feedback on their stories and posts. The source of this insight -- through social channels -- is the same for marketers, and this is precisely where the intersection of social data and storytelling exists.
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...
Is your business a humanist business? Not sure? Then you'd better find out by reading this article.
Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.
So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:
Empathy -- a core ingredient and outcome of story work. Community -- building a 'social mind' based on trust and collaboration Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).
Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."
Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.
Rare footage of Viktor Frankl as he discusses the importance of meaning and purpose in our lives.
Viktor E. Frankl was Professor of Neurology and Psychiatry at the University of Vienna Medical School. He spent three years during World War II in concentration camps, including Theresienstadt, Auschwitz, and Dachau, where he formulated many of his key ideas. Logotherapy, his psychotherapeutic school, is founded on the belief that striving to find meaning in life is the most powerful motivation for human beings.
Frankl wrote 39 books, which were published in 38 languages. His best-known, Man’s Search for Meaning, gives a firsthand account of his experiences during the Holocaust, and describes the psychotherapeutic method he pioneered. The Library of Congress called it one of “the ten most influential books in America.” Frankl lectured on five continents.
According to Frankl, the book intends to answer the question “How was everyday life in a concentration camp reflected in the mind of the average prisoner?” Part One constitutes Frankl’s analysis of his experiences in the concentration camps, while Part Two introduces his ideas of meaning and his theory of logotherapy. It is the second-most widely read Holocaust book in the bookstore of the United States Holocaust Memorial Museum.
At the time of the author’s death in 1997, the book had sold over 10 million copies and had been translated into 24 languages.
Understanding the importance of finding your tribe to tell your story. If you're reading this blog, then the world didn't end, at least in my time zone. How does one market the end of the world? After all, you don't have a big ad budget. Your 'product' is something that has...
Register for FREE first Digital Storytelling Teleclass * Learn how to build brand you with stories, how to advocate for a cause with stories and how to find your brand's most powerful stories. Teleseminar series starts June 15, so register your details to join first class for free
A psychologist at the Foley Centre for the Study of Lives at Northwestern University suggests that people tell their stories in a way that focuses on beginnings, conflicts, turning points, and endings. The defining point in the story is how we choose to characterize setbacks. Those who find meaning in challenges and setbacks tend to lead more satisfied lives. Meanwhile, those who see obstacles in a negative light tend to be unhappy.