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Storytiser - grow your brand with stories
Use storytelling to pitch better, sell faster & win more business
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We all now know how to brush our teeth but what about 'brain brushing'

We all now know how to brush our teeth but what about 'brain brushing' | Storytiser - grow your brand with stories | Scoop.it

Academy Award-winner Goldie Hawn & Dan Siegel talk about mind brushing. Watch this TedMED presentation - lessons for how we educate our kids and the importance of learning reflection and minfulness. Siegel draws a great metaphor about how we should learn to brush our brains for preventative health, just like we now know to brush our teeth. Great storytelling delivery of a complex subject, rich with personal exerpiences, story and emotion. I 'listened' with great interest. Enjoy!

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Do You Suffer from Story Humility?

Do You Suffer from Story Humility? | Storytiser - grow your brand with stories | Scoop.it

Several recent experiences inspired me to write this post. Stories are one of the most powerful ways to communicate an idea, yet they’re underused. Why? One of the biggest hurdles to sharing stories professionally is self-imposed. I’m going to call it “Story Humility” for lack of a better term. (If anyone could suggest another phrase, let me know.)

 

Some of the most engaging and inspiring stories remain unheard, because the story owner believes that no one else would be interested. There certainly may be other reasons that great stories aren’t retold, such as privacy and confidentiality. But this post is all about plain old-fashioned humility. Ironically, some of the most heroic people I know have very modest personalities. Isn’t it in the nature of a hero to be humble?


Via Gregg Morris
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How to Become a Content Marketing Hero by Emulating Apple and Subway

How to Become a Content Marketing Hero by Emulating Apple and Subway | Storytiser - grow your brand with stories | Scoop.it

As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.

 

If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).

 

I really like the examples and videos this author uses to illustrate his points -- they are very powerful. 

 

And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.

 

That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.

 

So go grab these insights and happy storytelling!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


Via Karen Dietz
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Karen Dietz's comment, June 14, 2012 2:39 PM
Many many thanks! You have made my day/weekend! :))
VIDEOWORLD's comment, June 14, 2012 2:50 PM
And you made mine also, it energized me beyond the normal "like it" my whole breakfast with my son was talking enthusiastically about the article , because the "Hero Journey" although a cliché has to be interiorized to apply it firmly and softly, and yor curation and the article are real examples of the long journey we have to achieve , more in the tradition of the Dao (wu wei) it has to apperar natural and effortless (although we know there is a lot of effort in achieving it)
Karen Dietz's comment, June 14, 2012 3:08 PM
You are so right Jose (I hope I have your name correct -- please illuminate me if not)! It takes work, effort and patience and to really be effective at this, must be internalized. I think the mono-myth of the hero does us a dis-service in many ways because it is not the only way to operate in the world. Yet I appreciated this article because it does such a good job of shifting the focus away from our own hero stories to those of our customers -- which will create much deeper relationships and meaning for us, them, and those hearing the stories. I'm glad it sparked such a fruitful conversation between you and your son!
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The Google Plus 50

The Google Plus 50 | Storytiser - grow your brand with stories | Scoop.it

Thought leader Chris Brogan gives us his take on Google +.  Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.

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Occupy Wall Street Does Have a Story

Occupy Wall Street Does Have a Story | Storytiser - grow your brand with stories | Scoop.it
It seems impossible to define what exactly "Occupy Wall Street" is protesting. So we helped define their story by conducting a Story Platform Workshop.

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The Crane Wife -- Asking Too Much From Stories

Thoughts on Living a Storied Life...

 

What a beautiful blog post with an important cautionary tale -- stories or storytelling is not the cure for every problem in business. Sometimes you need to look beneath what is really occurring.

 

Author Bob Kanegis has given us food for thought here about treating our stories with respect, knowing when to NOT tell stories, plus keeping the magic and mystery of stories alive in our frenetic hyped-up world.

 

Enjoy this lovely post, take a breath, and bring balance back into your story activities.


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Transmedia Storytelling: Where Neuroscience Meets Ancient Practices | Psychology Today

Transmedia Storytelling: Where Neuroscience Meets Ancient Practices | Psychology Today | Storytiser - grow your brand with stories | Scoop.it
Transmedia storytelling is quickly becoming the standard for 21st century communication. Transmedia storytelling uses the tools of storyteller emotion, engagement, universal themes, personal connection and relevance to create a communication experience instead of a message. It moves a brand from slogan to interaction between the company and the customer.
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Storytelling for business: is it a fashion we should be wary of? | HowToWriteBetter.net

Storytelling for business: is it a fashion we should be wary of? | HowToWriteBetter.net | Storytiser - grow your brand with stories | Scoop.it
Storytelling in business is popular these days, but t it can have its limitations, too. What's your view?
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Strategy - The Convergence of Search and Social Media : MarketingProfs Article

Strategy - The Convergence of Search and Social Media : MarketingProfs Article | Storytiser - grow your brand with stories | Scoop.it
A good article on how to use seo and social media to maximise telling your brand's story. Strategy - The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
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What’s a BarCamp? | Social Innovation Sydney

What’s a BarCamp? | Social Innovation Sydney | Storytiser - grow your brand with stories | Scoop.it
BarCamp is an international network of user-generated conferences (or unconferences). They are open, participatory workshop-events, whose content is provid...
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Ankylosing Spondylitis survivor tells her story and wins prestigious medical Stene Prize |

Ankylosing Spondylitis survivor tells her story and wins prestigious medical Stene Prize | | Storytiser - grow your brand with stories | Scoop.it
The disease Ankylosing Spondylitis is once again in the International spotlight with the recent announcement by the European League against Rheumatism (EULAR)standing committee PARE, that the 2011 Stene Prize in ...
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Let’s tell a story - Al Pacino signed four –ad deal for Vittoria Coffee on the condition he tells his story!

Let’s tell a story - Al Pacino signed four –ad deal for Vittoria Coffee on the condition he tells his story! | Storytiser - grow your brand with stories | Scoop.it
Leading actor Al Pacino tells his story for Vittoria Coffee. He found common ground with the Schirato family - an Italian heritage and a passion for great coffee.

He never has and he never will. That’s the response Rolando Schirato, sales and marketing manager at Vittoria Coffee and the grandson of the original founder of Australian iconic brand Vittoria Coffee, received when he approached Al Pacino’s management about signing on the Oscar winner to endorse the Australian owne
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The Intersection of Social Data and Storytelling - Beyond the Hype

The Intersection of Social Data and Storytelling - Beyond the Hype | Storytiser - grow your brand with stories | Scoop.it
So much of brand awareness relies on storytelling and crafting the right messages that in particular allow media and bloggers to understand exactly what the companies and products they are pitched and briefed on do and why their readers would find them interesting.

 

Media and bloggers are thinking first and foremost about what their readers will find valuable, particularly as it relates to the issues and problems that they face. Good journalists have solid insight into this, increasingly through direct social interaction and real-time feedback on their stories and posts. The source of this insight -- through social channels -- is the same for marketers, and this is precisely where the intersection of social data and storytelling exists.


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5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Storytiser - grow your brand with stories | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...

 

Is your business a humanist business? Not sure? Then you'd better find out by reading this article.

 

Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.

 

So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

Empathy -- a core ingredient and outcome of story work. Community -- building a 'social mind' based on trust and collaboration Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).

 

Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."

 

Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.

 

More wonderful food for thought this week :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Man's Search For Meaning - Viktor Frankl

Man's Search For Meaning - Viktor Frankl | Storytiser - grow your brand with stories | Scoop.it

Rare footage of Viktor Frankl as he discusses the importance of meaning and purpose in our lives. 

 

Viktor E. Frankl was Professor of Neurology and Psychiatry at the University of Vienna Medical School. He spent three years during World War II in concentration camps, including Theresienstadt, Auschwitz, and Dachau, where he formulated many of his key ideas. Logotherapy, his psychotherapeutic school, is founded on the belief that striving to find meaning in life is the most powerful motivation for human beings.

 

Frankl wrote 39 books, which were published in 38 languages. His best-known, Man’s Search for Meaning, gives a firsthand account of his experiences during the Holocaust, and describes the psychotherapeutic method he pioneered. The Library of Congress called it one of “the ten most influential books in America.” Frankl lectured on five continents.

 

According to Frankl, the book intends to answer the question “How was everyday life in a concentration camp reflected in the mind of the average prisoner?” Part One constitutes Frankl’s analysis of his experiences in the concentration camps, while Part Two introduces his ideas of meaning and his theory of logotherapy. It is the second-most widely read Holocaust book in the bookstore of the United States Holocaust Memorial Museum.

 

At the time of the author’s death in 1997, the book had sold over 10 million copies and had been translated into 24 languages.

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Google social network opens doors to businesses

Google social network opens doors to businesses | Storytiser - grow your brand with stories | Scoop.it

Google social network opens doors to businesses... We move from Social Media 1.0 to Social Media 2.0 

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Digital Storytelling, Statues and Strata | smithery

Digital Storytelling, Statues and Strata | smithery | Storytiser - grow your brand with stories | Scoop.it

Need to find some stories about your business?  Then go dig in the Story Quarry!

 

Here's a delightful article, complete with an ingenious digital story, about all the stories about our business we forget about, and then offers advice for going to find them.

 

This article is also a great example of wedding content with a low cost digital story -- so for all your bloggers out there, take note.

 

It's written from the perspective of a PR or Ad agency, but the advice applies to any business.


Via Karen Dietz
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Why Storytelling is Key to Social Media Marketing | oneforty

Why Storytelling is Key to Social Media Marketing | oneforty | Storytiser - grow your brand with stories | Scoop.it
Storytelling is an essential part of social media marketing. These are our tips for creating a great content and story telling strategy.
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How to get your story noticed -12 Things to Do After You’ve Written a New Blog Post

How to get your story noticed -12 Things to Do After You’ve Written a New Blog Post | Storytiser - grow your brand with stories | Scoop.it
You can’t expect an audience simply by publishing blog content. Here are 12 tips to help you promote your posts.
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Study: Social Networking as Popular as Ever, But TV and Movies Keep Dropping | The Wrap Media

Study: Social Networking as Popular as Ever, But TV and Movies Keep Dropping | The Wrap Media | Storytiser - grow your brand with stories | Scoop.it
Report finds people want to spend more time on computers and mobile devices; just don't ask them to pay for internet content...
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Seth's Blog: A marketing lesson from the apocalypse

Seth's Blog: A marketing lesson from the apocalypse | Storytiser - grow your brand with stories | Scoop.it
Understanding the importance of finding your tribe to tell your story. If you're reading this blog, then the world didn't end, at least in my time zone. How does one market the end of the world? After all, you don't have a big ad budget. Your 'product' is something that has...
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How to use Digital Storytelling to pitch better, sell faster and win more business | kathiemelocco.net.au

How to use Digital Storytelling to pitch better, sell faster and win more business | kathiemelocco.net.au | Storytiser - grow your brand with stories | Scoop.it
Register for FREE first Digital Storytelling Teleclass * Learn how to build brand you with stories, how to advocate for a cause with stories and how to find your brand's most powerful stories. Teleseminar series starts June 15, so register your details to join first class for free
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Content Humanization Sets You Apart From The Sizzle-Sellers 05/19/2011

Content Humanization Sets You Apart From The Sizzle-Sellers 05/19/2011 | Storytiser - grow your brand with stories | Scoop.it
Content Humanization Sets You Apart From The Sizzle-Sellers - 05/19/2011...
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The power of positive storytelling - Holy Kaw!

The power of positive storytelling - Holy Kaw! | Storytiser - grow your brand with stories | Scoop.it
A psychologist at the Foley Centre for the Study of Lives at Northwestern University suggests that people tell their stories in a way that focuses on beginnings, conflicts, turning points, and endings. The defining point in the story is how we choose to characterize setbacks. Those who find meaning in challenges and setbacks tend to lead more satisfied lives. Meanwhile, those who see obstacles in a negative light tend to be unhappy.
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