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Stories and storytelling
Stories and storytelling: why they matter
Curated by Edna Yahil
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Storytelling: How Advertisers Compare with Content Marketers

Storytelling: How Advertisers Compare with Content Marketers | Stories and storytelling | Scoop.it
Not only is a story essential for content marketers, but other marketers and advertisers are following the "story" model as well.

 

[Image courtesy of Brian A Jackson/shutterstock]


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How To Become The Superhero Of Your Own Story - Personal Branding Strategy | Big Fish Marketing

How To Become The Superhero Of Your Own Story - Personal Branding Strategy | Big Fish Marketing | Stories and storytelling | Scoop.it
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New Storytelling Platform ‘StoriesFrom’ Launches

New Storytelling Platform ‘StoriesFrom’ Launches | Stories and storytelling | Scoop.it

[I mentioned a few days ago that I thought this new platform had a great deal fo potential. These first few stories highlight that.]

 

StoriesFrom is an immersive platform for community storytelling. Funded by the John S. and James L. Knight Foundation, and developed by The Tiziano Project, StoriesFrom allows individuals and organizations around the world to create rich documentary experiences online.

 

“StoriesFrom changes the way communities create and consume stories on a global scale,” The Tiziano Project Executive Director Jon Vidar says. “This site presents underrepresented views in a reliable and beautiful package.”

 

Explore the stories, learn about the local reporters and talk to them directly using Facebook. All at storiesfrom.us.

 

Here are some of their first stories.


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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | Stories and storytelling | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 

Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.

 

But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.

 

Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!

 

I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.

 

I bet you will learn a lot too!

 

Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling 101: Tell Stories Your Kid Will Love

Storytelling 101: Tell Stories Your Kid Will Love | Stories and storytelling | Scoop.it

This week I'm thrilled to be writing about encouraging your kid's imagination through storytelling as part of week 4 of the MeMeTales Readathon (on how to join and download this week's free eBooks read my post on Why You Should Join).


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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | Stories and storytelling | Scoop.it

This post has been making the rounds but it is so right on, I couldn't resist bringing it into this collection.

 

I particularly love this poster because it contains great story wisdom!

 

I particularly like its focus on characters. If you can focus on creating and conveying your characters well, it makes all the difference in crafting compelling biz stories.

 

I also like: #7 -- come up with an ending first. Yes! Figure this out first and crafting the rest of your story will be much easier. Just be willing to have a new more powerful ending emerge as you work on your story. That happens sometimes!

 

The only rule I don't find helpful when crafting business stories is #4 -- the simple story spine. It's OK to get you started, but in reality, our business stories are much more varied in type and structure. So don't think this rule is the entire universe of story structure.

 

I would also add one additional rule: craft your biz stories to inspire action. Remember that all of our business stories must include a call to action, and be structured in such a way that they inspire action in your audience. 

 

OK OK -- one other thing to remember -- storytelling is an art form. Knowing the rules is important for mastering the art form. But like all art, not being confined by the rules is just as important. So don't be a slave to this list.

 

Other than that, print these 'rules' out, tack the sheet by your computer, break a rule occasionally, and rock on!

 

Here's the original link: 

http://www.rsquaredcomicz.com/2012/07/07/pixars-22-rules-of-storytelling/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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If You Want to Succeed in Business, Read More Novels - Forbes

If You Want to Succeed in Business, Read More Novels - Forbes | Stories and storytelling | Scoop.it
Why reading novels may give you the business skills you most need to succeed today.
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5 Of The Best Brand Stories On The Planet | The Story of Telling

5 Of The Best Brand Stories On The Planet | The Story of Telling | Stories and storytelling | Scoop.it

Three Steps To Telling A Great Brand Story

1. Caring
Start by caring about your customers, the work you do, the products and services you sell and the difference that you can make in the world. Yeah, yeah, sounds obvious to you I know, but it’s not to everyone.

 

2. Significance
This is where most businesses, startups and their brand stories come unstuck. They forget to ask themselves the most important marketing question in the world. Why will people care about this? You need to work out why your product or service could be important to your customer? Why does she need it? How does it add meaning to her life? To do this you need to know who your target audience is.

 

3. Story
When you know your audience and understand the significance of your product, service or idea, all that’s left to do is to tell the story about how what you do or sell fits into the life of your customers and clients.

What’s great about the brand stories featured below is that they have a unique set of values and they truly understand the audiences they speak to. Take some time to read the stories I’ve linked to on their websites as well as watching the videos.


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The power of great story-telling | Larchmont

The power of great story-telling | Larchmont | Stories and storytelling | Scoop.it
... advert on YouTube, with the email subject 'tear-jerker'. He was right – and it just goes to show how powerful story-telling can be very effective. ...
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How to Gather Stories

How to Gather Stories | Stories and storytelling | Scoop.it
Three ways to gather powerful and persuasive stories from colleagues, customers, donors, grantees, and yourself for effective messaging.

 

I’ve previously posted about the communicative power of story, and the insights that organizations can glean from listening to story and exploring narrative. But what is a real story, and how do you go about gathering some?

 

I discourage labeling anything and everything as a story, because it demeans the exquisite tool that is a true story. A story isn’t an opinion statement (“Social innovation is the future.”). It isn’t a slogan (“We’re as American as apple pie”). And it isn’t a message point (“Acme is the leading innovator.”).

 

Stories are accounts of incidents and events, however brief. A story allows the audience to see something happen to someone or something. So, how do you gather powerful and persuasive stories from colleagues, customers, donors, grantees, and even yourself? Here are a few starting points.


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What are story maps?

What are story maps? | Stories and storytelling | Scoop.it

Story maps use the concepts and tools of geography to tell stories about the world. They combine intelligent Web maps with text, multimedia content, and intuitive user experiences to inform, educate, entertain, and inspire people about a wide variety of topics. Most story maps are designed for non-technical audiences.

 

Hey -- here's another cool set of tools/templates to use for innovative storytelling!

 

Want to tell your story using maps? For example, do you have customers across the nation or globe? You can find ways perhaps to share this story using story maps.

 

This site contains a Workflows & Best Practices guide for how to use and create these maps, and a white paper on Telling Stories With Maps. And then there are free templates to download to get you started!

 

Hmmmmm -- so interesting. Yet another fab tool for visual storytelling to add to your biz story toolkit!

 

Original link:

http://storymaps.esri.com/wordpress/?page_id=909 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling: How Advertisers Compare with Content Marketers

Storytelling: How Advertisers Compare with Content Marketers | Stories and storytelling | Scoop.it
Not only is a story essential for content marketers, but other marketers and advertisers are following the "story" model as well.

 

[Image courtesy of Brian A Jackson/shutterstock]


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Candidates & Their Stories: Will They Work Happily Ever After?

Candidates & Their Stories: Will They Work Happily Ever After? | Stories and storytelling | Scoop.it

As a recruiter or hiring manager, you are always looking for someone with great skills, experience, personality, and commitment. However, you are also looking for that “certain extra something” that makes this individual a compelling candidate. Something that sets him apart from the rest of the applicants for a job at your company. So, what is it? Whether you realize it or not, that special quality is their story.

 

Hey -- you will scan this post and be done in about a minute or less. But I included it here because it makes one very critical point that I have not seen made elsewhere:

 

The need to tie your career stories together into a unified theme. It's the 'uber story' of you that prospective employers also want to hear.

 

Want that job? Don't just share random stories of your experiences/talents/skills. Focus on the theme and help your interviewer understand the whole you :)

 

Original link:

http://www.jobsync.com/home/articles/post/candidates-and-their-stories-will-they-work-happily-ever-after

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Power of Consistency: 5 Rules

Power of Consistency: 5 Rules | Stories and storytelling | Scoop.it
Are you stopping short of the finish line? Consistency is the difference between failure and success. Here's why.
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How to Read: Simon Critchley’s Guide to the Great Texts of Humanity

How to Read: Simon Critchley’s Guide to the Great Texts of Humanity | Stories and storytelling | Scoop.it
Last week marked the release of How to Write a Sentence -- the much-buzzed-about modern rival of the iconic The Elements of Style.
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The Power of Story in Business Analysis

The Power of Story in Business Analysis | Stories and storytelling | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.

 

Sound familiar? It sure does to me! 

 

So what is a leader, manager, consultant to do? Add stories into the mix.

 

I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.

 

The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 

 

And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.

 

Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)
Venkadesh Narayanan's curator insight, March 14, 6:58 AM

http://bacourse.com/

SNMinc WebGems's curator insight, April 24, 3:39 PM

Storytelling always keeps your audience engaged.

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Grandfathers' Stories Inspire Military Service - NPR

Grandfathers' Stories Inspire Military ServiceNPROn Independence Day, we continue an occasional series, Those Who Serve, with a story about an Army captain who grew up hearing about the exploits of his grandfathers in Asia during World War II.
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