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The things we do that make for good storytelling | Suzan Butler

The things we do that make for good storytelling | Suzan Butler | Stories and storytelling | Scoop.it
The things we do that make for good storytelling http://t.co/HVwXnh7Z via @SuzanButler...
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Stories and storytelling
Stories and storytelling: why they matter
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5 Rock Solid Foundations for Your Content Marketing | The People Behind the Paper.lis

5 Rock Solid Foundations for Your Content Marketing | The People Behind the Paper.lis | Stories and storytelling | Scoop.it
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Six Characteristics of Highly Persuasive Stories

Six Characteristics of Highly Persuasive Stories | Stories and storytelling | Scoop.it

Researchers Philip Mazzocco and Melanie Green draw a contrast between rhetorical persuasion, in essence arguing with facts and logic, and the use of narratives to influence decisions. They conclude that stories are more effective at changing emotional beliefs that logical arguments have difficulty reaching.


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What’s on First

What’s on First | Stories and storytelling | Scoop.it
It’s happened. You’ve been abducted by space aliens. They march you to their leader, who looks at you menacingly—at least you think that’s what she’s doing, but you’re not sure those ar...
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A Technical Approach to Storytelling

A Technical Approach to Storytelling | Stories and storytelling | Scoop.it
As the CEO of an international organization, I know how important it is to tell a good story. Most donors want to know how we have helped people in the developing world, and there is no better way to demonstrate our impact than with stories from people that have been positively affected by the work done by NetHope and our 35 member organizations.

 

But it is not enough to write a blog entry or tweet on our success. To compete among the sea of content available online, there's a demand to rethink our storytelling and to make things more visual and interactive in order to draw attention from donors and resonate with consumers.

I

n a recent Huffington Post blog entry, Content Marketing Specialist Michael Parrish DuDell said, "today it's about the story, the narrative, the "why" behind "what." The future of business isn't just about innovating products and services; it's about innovating the storytelling process behind those products and services and doing it in the most compelling and authentic way possible."


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Storytelling 101: Tell Stories Your Kid Will Love

Storytelling 101: Tell Stories Your Kid Will Love | Stories and storytelling | Scoop.it

This week I'm thrilled to be writing about encouraging your kid's imagination through storytelling as part of week 4 of the MeMeTales Readathon (on how to join and download this week's free eBooks read my post on Why You Should Join).


Via Gregg Morris, Cathryn Wellner
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How to Sell Through Storytelling

How to Sell Through Storytelling | Stories and storytelling | Scoop.it
Inbound storytelling is the best way to connect with potential customers, expand your expertise and connect with your readers.

 

Michael Bosworth, an author and sales trainer, has successfully used “storyselling” in promoting his own work as well as training others to do the same. His underlying theory of why storytelling produces more sales has to do with the way that the left brain and the right brain deal with information.

 

You’re probably familiar with what neuroscience has told us about the left brain vs. the right brain – the former is more analytical and precise while the latter is more emotion-based and creative. During a sales presentation that emphasizes facts, figures and hard-lined data, the left brain takes over. It’s looking for a reason to say no and clarifies everything in black and white.

 

On the other hand, the right brain is looking for the big picture. It’s the domain of the “gut reaction” and emotional decision making. The right brain influences whether or not a prospect will decide to trust a vendor or buy something.

 

Storytelling speaks directly to the right brain. When a story is told, the left brain relaxes and the right brain takes over.


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The things we do that make for good storytelling | Suzan Butler

The things we do that make for good storytelling | Suzan Butler | Stories and storytelling | Scoop.it
The things we do that make for good storytelling http://t.co/HVwXnh7Z via @SuzanButler...
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Solving Presentation Hell

Solving Presentation Hell | Stories and storytelling | Scoop.it
How many mind numbing – content rich – presentations have you endured? Content creates boredom; it doesn’t solve it. Boredom is directly proportional to the quantity of poorly delivered conte...
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Obama`s mistake: Not enough storytelling

Obama`s mistake: Not enough storytelling | Stories and storytelling | Scoop.it
US President Barack Obama has acknowledged that the biggest mistake of his first term was not being a good enough storyteller.
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Culture Hacking: The Future of Organizational Storytelling

Culture Hacking: The Future of Organizational Storytelling | Stories and storytelling | Scoop.it

A couple of months ago nearly 600 members of the Get Storied tribe gathered online for Reinvention Summit 2: Storytelling’s Biggest Online Conference. This included 20 sessions from the world’s leading storytelling experts.

Alas, one of our sessions experienced technical difficulties. So my good friends Robert Richman (formerly) of Zappos Insights and Dan Mezick of New Technology USA graciously returned recently to chat about the process of culture change and innovation. It was such a provocative interview, we decided share it with everyone in the Get Storied tribe. Enjoy, and please feel free to share with others.


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Robert Redford: Democrats are bad storytellers

Robert Redford: Democrats are bad storytellers | Stories and storytelling | Scoop.it
Robert Redford’s a long-time supporter of the Democratic Party, but he thinks they could stand to learn a thing or two from his profession: Storytelling.

Via Gregg Morris, Alexis Niki
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Lee Child Debunks the Biggest Writing Myths

Lee Child Debunks the Biggest Writing Myths | Stories and storytelling | Scoop.it
Like his famous protagonist, Jack Reacher, Lee Child is a bit of a rogue badass—especially when it comes to his thoughts on writing, and debunking popular writing rules.

 

In his ThrillerFest session “Tell, Don’t Show: Why Writing Rules are Mostly Wrong,” Child battled a few of the biggest writing myths out there, and explained what really keeps a reader reading until The End.


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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Stories and storytelling | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

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Stu, PB&J Publishing's comment, July 13, 2012 11:41 AM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 1:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 10:18 AM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
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Colson Whitehead’s Rules for Writing

Colson Whitehead’s Rules for Writing | Stories and storytelling | Scoop.it
Simple rules for becoming a better writer, from the author of “Zone One.”...
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What’s the Story?

What’s the Story? | Stories and storytelling | Scoop.it
Everyone loves a good story. Not coincidentally, stories are one of the best ways to communicate, because our brains are wired for them. Not only do we pay more attention to stories, we remember th...
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Why a Content Curator Is Not an Editor | The People Behind the Paper.lis

Why a Content Curator Is Not an Editor | The People Behind the Paper.lis | Stories and storytelling | Scoop.it
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3 Tips to Improve Your Responses to Interview Questions

3 Tips to Improve Your Responses to Interview Questions | Stories and storytelling | Scoop.it
It’s been 10 years since Shrek emerged from a child fairytale book to one of the most recognizable cartoon characters of all time. Who can ever forget the open scene where Shrek started to narrate, “Once upon a time, there was a lovely princess…” The story left a memorable impression.

 

Successful presenters, public speakers, salespeople and politicians have mastered the art of storytelling like Shrek, and as a jobseeker, you should too. It can be a powerful tool that helps provide a lasting impression with hiring managers. We tend to remember stories longer and better than just facts on a resume.

 

The stories you must be ready to tell are about your experiences that took place in previous jobs, things that back up the skills and qualifications you wrote about on your resume.

 

Storytelling is a skill that can be learned. Here are three tips to help you be a good storyteller at your next job interview:


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Is Storytelling the Secret Weapon of the 2012 Race?

Is Storytelling the Secret Weapon of the 2012 Race? | Stories and storytelling | Scoop.it
President Obama's interview with Charlie Rose got interesting when the conversation turned to what the president considers the biggest mistake of his first term.

Via Cathryn Wellner
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The Next Generation of Storytelling – Mark Staufer’s “The Numinous Place”

The Next Generation of Storytelling – Mark Staufer’s “The Numinous Place” | Stories and storytelling | Scoop.it
While technology evolves faster than any of us can keep pace with – it has yet to truly change the way we read and absorb fiction. E-books and e-readers have made reading more convenient, but...
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'It is time to take storytelling seriously' | Comments from media industry experts | Journalism.co.uk

'It is time to take storytelling seriously' | Comments from media industry experts | Journalism.co.uk | Stories and storytelling | Scoop.it
Adam Westbrook, multimedia producer (RT @HandALondon: Why we believe in the power of Storytelling to ignite change in your business: http://t.co/xeSGiTV4 #creativity...)...
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The art of storytelling is simple: 'Own your story'

The art of storytelling is simple: 'Own your story' | Stories and storytelling | Scoop.it
There's an art to telling a great story. It takes personality and a true connection to the tale and the audience.
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User-Generated Storytelling | Open Documentary Lab at MIT

User-Generated Storytelling | Open Documentary Lab at MIT | Stories and storytelling | Scoop.it
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Philosophers, Cleverness and Storytelling

Philosophers, Cleverness and Storytelling | Stories and storytelling | Scoop.it

[I'll bet this is going to worth reading!]

 

I’m very happy to have just signed a contract with Bloomsbury for a book about Levinas and storytelling called Levinas, Storytelling and Anti-Storytelling. The book comes out some time early next year, all being well, and it’s been a long time in the making. It aims to read Emmanuel Levinas, the French-Lithuanian philosopher of ethics, both as a storyteller of ethics, and as somebody who calls storytelling to ethical account. There is an intriguing tension here. On the one hand Levinas talks about ethics (almost despite himself) by recourse to the telling of stories; but on the other hand he raises all kinds of interesting questions about the ethical dangers of certain kinds of storytelling.


Via Gregg Morris
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Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects

Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects | Stories and storytelling | Scoop.it

Storytelling via Pinterest: beActive just became the first company to launch a series on Pinterest. But should you necessarily jump on all new social platforms?


Via Simon Staffans, Alexis Niki
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Culture Hacking: The Future of Organizational Storytelling

Culture Hacking: The Future of Organizational Storytelling | Stories and storytelling | Scoop.it

A couple of months ago nearly 600 members of the Get Storied tribe gathered online for Reinvention Summit 2: Storytelling’s Biggest Online Conference. This included 20 sessions from the world’s leading storytelling experts.

Alas, one of our sessions experienced technical difficulties. So my good friends Robert Richman (formerly) of Zappos Insights and Dan Mezick of New Technology USA graciously returned recently to chat about the process of culture change and innovation. It was such a provocative interview, we decided share it with everyone in the Get Storied tribe. Enjoy, and please feel free to share with others.


Via Kathy Hansen
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