Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | Stories - an experience for your audience - | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.

Via Karen Dietz
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Karen Dietz's curator insight, May 1, 12:22 PM

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's comment, May 3, 5:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 11:22 AM

Be Visual

Don't be Boring

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Stories - an experience for your audience - | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Stories - an experience for your audience - | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 10:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Stories - an experience for your audience - | Scoop.it
2 Key Resources for Crafting and Telling Your Story #branding http://t.co/dSTW1KN1...

 

Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.

 

Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.

 

The other book is about seven ways to tell the story of your personal brand.

 

Go read Dan's reviews and see if these books would be helpful to you. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Slideshows are "native digital storytelling"?? Here's what I think of that!

Slideshows are "native digital storytelling"?? Here's what I think of that! | Stories - an experience for your audience - | Scoop.it
Last Friday, Business Insider’s Nicholas Carlson published a 75-page slideshow about his recent business class flight from New York to Beijing. The slideshow, which consists entirely of blurry phot...

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Karen Dietz's curator insight, November 30, 2013 3:29 PM

Well, who knew this kind of storytelling was going on??!! This fascinating article blasts a hole right through journalist Henry Blodget's 'native digital storytelling', calling a spade a spade.


What's 'native digital storytelling"? From what I can tell, it's when people craft home-made digital stories to share. Blodget takes it to the extreme however. He takes photos of his very mundane airplane ride overseas, makes a slide show of them, and posts them on the web, calling it his digital story. Riveting stuff. The story escapes me. As it escapes the author of this article, Hamish McKenzie.


And this is not the first time Blodget has done it. Another 'story' was a tour of his AirBnB rental in NYC ala "Here's the bathroom; small." For whatever reason, that 'story' got 270,000 views. 


But here is what McKenzie exposes: Blodget's 'native digital story' was slapped on a web site and each slide was a different web page. That's 75 slides/75 web pages to click through. Sounds annoying.


Yet as McKenzie says, this is not about 'telling stories differently' by publishing in this way. It is all about page views and commercialization. He lists other examples of rich digital storytelling that does not 'treat readers as mere click meat'. As the author says, "These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions." 


Well, if the story was actually a good story, the commercialization of it might not be a point. But this feels like a rip off.


So beware! If you are one of those folks who likes to consume digital stories displayed like this, ask yourself if serving yourself up as click meat is OK when the 'story' is so poor. 


And if you are considering this for your business, you might want to rethink it. Offering up crappy stories just for page views will eventually drive customers away.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brad Tollefson's curator insight, December 1, 2013 4:02 PM

These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions...When is a slide an innovation, and when is it merely the box that Disneyland came in?

Karen Dietz's comment, December 2, 2013 2:02 PM
Very good points Brad!
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Personas vs. Customer Stories In Website Development

Personas vs. Customer Stories In Website Development | Stories - an experience for your audience - | Scoop.it

Stories vs. Personas

Sarah Doodley (@sarahdoody.) explores the difference between user stories and personas. She correctly identifies the problem with personas is they can be poorly crafted and so become caricatures of themselves.

Atlanticbt.com where I am the Marketing Director uses Agile project development. Agile always starts with customer stories. Those stories provide the functional needs we program to in a series of "sprints". Sprints are usually one week long and represent a desire to get something in the customer's hands as quickly as possible.

 
Sarah's piece is an excellent summary of the importance of user stories, how to accurately collect and use them.


Via Gregg Morris, Martin (Marty) Smith, Karen Dietz
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Karen Dietz's curator insight, April 4, 2013 11:36 AM

I agree with the comments above and whole-heartedly endorse the use of personas in business. But unlike the article I think that personas do have a place in business -- if done right. Now that's the trick.


Let's take a page from the world of writing: no well developed characters, no story. "What," you say???!!


Yep, plot is important. But the secret to great storytelling is good character development. Know your characters and the plot unfolds. Know your customers stories and your business plot unfolds.


For example -- Hollywood crafts most of its films these days around a boilerplate plot filled with special effects. Love the special effects. But the plot and characters? Same old same old and mostly boring.


Unfortunately today, most of the biz story articles focus on structure. It's rare to come upon an article focusing on character development like this one does in ways that directly connects its importance to the biz world.


The more you know about your customers, and can craft personas based on good character development skills, the better off you will be. The author of the article suggests forgetting personas and just focusing on your customer stories. Do both actually -- they are important. 


Customer stories give great insights into needs. Personas represent the emotional core of your customers. Two sides of the same coin.


Make sure you read the article so you'll know a bit more about how to gather your customer stories. From there you can craft your personas so they are meaningful and help you generate the results you are looking for.


Crafting personas and developing characters requires excellent listening skills -- not just to understand, but to listen for needs. That means developing empathic listening skills. Search this curation using the 'listening' tag in the filters tab above to get solid articles on how to do this.


Thanks for finding and sharing this Marty and Gregg!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 4, 2013 7:16 PM

so true"t's rare to come upon an article focusing on character development"

Karen Dietz's comment, April 21, 2013 1:46 PM
So true Malek and Marty. Thanks for rescooping :)
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Stories - an experience for your audience - | Scoop.it
2 Key Resources for Crafting and Telling Your Story #branding http://t.co/dSTW1KN1...

 

Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.

 

Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.

 

The other book is about seven ways to tell the story of your personal brand.

 

Go read Dan's reviews and see if these books would be helpful to you. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Stories - an experience for your audience - | Scoop.it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.

 

Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.

 

Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.

 

Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.

 

This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.


Via Karen Dietz
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Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!