Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Igniting Word-of-Mouth Marketing With Storytelling

Igniting Word-of-Mouth Marketing With Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
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Ellyn Winters's curator insight, April 25, 2013 1:01 PM

I'm a huge believer in storytelling in marketing, but also in sales. It is our natural form of communication in life - so why would we abandon this format when talking business? 

Jean-Marc TRESOR's curator insight, April 26, 2013 10:44 AM

Storytelling

Alison D. Gilbert's curator insight, May 2, 2013 4:08 PM

I love storytelling, listening and telling.

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How To Create Stories That Sell Video

How To Create Stories That Sell Video | Stories - an experience for your audience - | Scoop.it

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malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Stories - an experience for your audience - | Scoop.it

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".

 

This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.

 

So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.

 

So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!

 

Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
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5 Tragic Ways To Bomb Despite Telling Great Stories

5 Tragic Ways To Bomb Despite Telling Great Stories | Stories - an experience for your audience - | Scoop.it

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Karen Dietz's curator insight, March 24, 2013 4:02 PM

What another great post from Rohit Bhargava.


You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb.


Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list!


I chuckled when I read the 2 pieces of advice he finds people usually receive:

  1. Tell more stories.
  2. Use bigger fonts.


LOL -- neither one of these will work!


Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together!


This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it 

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo

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Karen Dietz's curator insight, January 22, 2013 1:40 PM

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it