Stories - an expe...
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Stories - an experience for your audience - | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Stories - an experience for your audience - | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
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Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Ian Mitchell's curator insight, March 29, 2013 4:49 AM

Good workshop stimulusstimulus

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Stories - an experience for your audience - | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Karen Dietz
Hans Heesterbeek's insight:

I really gonna try this one, don't now when I have the time but I wiil. 

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Stories - an experience for your audience - | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Below the Fold: Why Most Brands Will Suck at Storytelling

Below the Fold: Why Most Brands Will Suck at Storytelling | Stories - an experience for your audience - | Scoop.it
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits.

 

I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything.

 

There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending.  Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too.

 

Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all."

 

There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.


Via Karen Dietz
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
Hans Heesterbeek's insight:

Thanks Karin for the comment, I scanned the article and saved under to do...... soon 

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Ron McIntyre's curator insight, August 30, 2013 9:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 9:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Karen Dietz's comment, September 1, 2013 5:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Biz Storytelling & Social: IBM Voices Does the Talking

Biz Storytelling & Social: IBM Voices Does the Talking | Stories - an experience for your audience - | Scoop.it
About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use

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Mike Ellsworth's curator insight, March 17, 2013 10:43 PM

IBM gets it. Telling stories increases engagement which increases bottom line.

Karen Dietz's comment, March 18, 2013 1:45 PM
Jeff & Mike, glad you liked it. The article & photo is a little dry, but truly IBM is showing us the way when it comes to biz storytelling and social engagement. Thanks for your re-scoops and comments!
Mike Ellsworth's comment, March 19, 2013 5:52 PM
Karen, yeah, IBM doesn't quite understand yet how to Be a Person!
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Stories - an experience for your audience - | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Stories - an experience for your audience - | Scoop.it

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.

 

Yes, successful marketing is all about emotions -- not facts.

 

There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.

 

But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.

 

Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 

 

As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."


Via Karen Dietz
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The Secret to Making Your Writing Stand Out Online

The Secret to Making Your Writing Stand Out Online | Stories - an experience for your audience - | Scoop.it
Have you ever considered leveraging the ever-effective power of a good story when you write? Check out none other than this article to master the art!

 

This is a fabulous article with well written examples of online storytelling written for businesses.

 

I enjoy all the points the article makes about the power of sharing a well-crafted story online, and how to get started doing this yourself.

 

Modeling effective storytelling is one of the best ways to learn storytelling skills. This article has it in spades.

 

And it includes specific action steps and how-to's. And it's inspiring.

 

Once you read this you will understand how cool the Story Wheel app is (curated on this page), and hopefully get ideas for how to use it well as another way to share your business stories.


Via Karen Dietz
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Karen Dietz's comment, April 16, 2012 10:57 AM
Many thanks Hans! Hope you are having an awesome week :)
Karen Dietz's comment, April 16, 2012 12:52 PM
Thank you again Anna! Have an awesome week :)