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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Stories - an experience for your audience - | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

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ManagingAmericans's comment, February 15, 2013 9:45 PM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 11:56 AM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 9:05 AM
Glad you enjoyed the article and found it useful!
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Storytelling for social change — Starks Communications, LLC

Storytelling for social change — Starks Communications, LLC | Stories - an experience for your audience - | Scoop.it
An excellent article in the February issue of Sojourners magazine discusses “leadership storytelling” – or public narrative – as a vehicle for social change. The author of the article, Eboo Patel, founder of the Interfaith Youth ...

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Karen Dietz's curator insight, January 17, 2013 2:23 PM

I love this article because it points to 3 specific stories that need to be shared in order for social change to happen.


If you are a business or nonprofit focused on making a difference in the world and advocating for social change, these 3 stories are critical to craft and tell.


As the author Cynthia Starks says, the stories need to be:

  1. The story of Self -- why YOU are passionate about this cause. This is the story that most people/organizations ignore. But if people don't know who you are and why you are involved, minimal trust and influence will be built. 
  2. The story of Us -- which is a story of inclusiveness. In crafting social change stories, people want to come together in community. 
  3. The story of Now -- which is a story that builds urgency and galvanizes action.


This is a quick article with more insights than I shared. So go read it :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Mohammed Omar Faruque Masud's comment, January 17, 2013 5:11 PM
Sweet Words of Love!
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Set your counter-productive strategies out to sea with story

Set your counter-productive strategies out to sea with story | Stories - an experience for your audience - | Scoop.it
My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...

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Karen Dietz's curator insight, February 10, 2013 7:12 PM

What a great piece (not long) about storytelling and organizational change.


I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change.


I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change.


There are nice insights here that can help us all.


This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it 

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Policy experts need to lead by storytelling -- fab lessons for us all

Policy experts need to lead by storytelling -- fab lessons for us all | Stories - an experience for your audience - | Scoop.it
The best way for a leader to persuade people to accept a counterintuitive health message is to craft a compelling narrative.

 

What a great story and insights this article contains. With lessons for us all in leadership, marketing, and social change.

 

Here is Kenneth Lin, a leader in public health, who shares his story of resigning his position because of clashing narratives. And his frustration with the truth narrative losing out. But he doesn't give up. He keeps going, and shares his insights about grand narratives, leadership, and perseverence with us.

 

For example -- are you telling micro or macro narratives? If you are telling micro narratives and expecting social change, it won't happen.

 

And how do you share a narrative that counters people's beliefs when those beliefs contain inaccurate assumptions? Every leader and social change agent wants to know the answer to that one.

 

Lin might not solve all of these problems in this blog post, but his insights about leadership, stories, and social change are worth the read and give us hope when meeting roadblocks.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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