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The Art Of Storytelling In Business Communications And Public Relations
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This is a quick post with a succinct powerful message: link words and visuals together for maximum leverage.
Oh yeah -- and use a story structure in your communications!
I really like Lou Hoffman's perspective here, along with the good example he shares.
Your stories can be short and sweet like the piece shared in Lou's post. The main point is to link words and visuals together -- because often a picture cannot say it all.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
A mini workshop I did about interactive storytelling in september 2011 as part of the Photostories event at Noorderlicht photo festival in the Netherlands.
by Bjarke Myrthu
When structure is fundamental...