Stories - an expe...
Follow
Find tag "relationshipmarketing"
11.0K views | +0 today
Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
Your new post is loading...
Your new post is loading...
Rescooped by Hans Heesterbeek from Storytelling, Social Media and beyond
Scoop.it!

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Stories - an experience for your audience - | Scoop.it

Via janlgordon
Hans Heesterbeek's insight:

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

more...
janlgordon's comment, September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Stories - an experience for your audience - | Scoop.it
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?

 

I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.

 

The author has a terrific diagram in the article about creating scenarios along with lots of great links.

 

Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!

 

Thanks @IdeaLearningGroup for sending me this link :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Stories - an experience for your audience - | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline | Stories - an experience for your audience - | Scoop.it
For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.

 

Yes yes yes!! In all the hype about social networks, engagement, and customer loyalty it is easy to forget that in the relationship economy, relationship marketing, and for a return on relationship, face-to-face marketing rules.

 

Oh, just tell your stories digitally, on-line, in your social network or blog. Yes -- all of that is good. But as the author says, "Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies."

 

Research shows that 90% of word-of-mouth conversations about brands take place offline and ar primarily face-to-face. Whoah!! As the author suggests, "start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?"

 

There are many great insights in this article that I know you'll enjoy. Happy reading!


Via Karen Dietz
more...
No comment yet.