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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 31, 12:07 PM


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Interactive Videos: The Ultimate Trick for Storytelling Marketing?

Interactive Videos: The Ultimate Trick for Storytelling Marketing? | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 18, 10:23 PM


Owen Andrew:  "Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of “openness” into their craft" ...

Henrik Safegaard - Cloneartist's curator insight, May 18, 11:45 PM

There’s an old saying that holds “what the hand does, the mind tends to remember”–and that’s certainly true when it comes to web usage.

Click to read the  article and get some tips.

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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | Stories - an experience for your audience - | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.

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Karen Dietz's curator insight, May 1, 9:22 AM

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's comment, May 3, 2:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 8:22 AM

Be Visual

Don't be Boring

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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...

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Karen Dietz's curator insight, April 18, 6:07 PM

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Morgan Newall's curator insight, April 21, 3:07 AM
Why a Verb? Because nobody got time for you if you aint doing nuttin!
Wendy Flanagan's curator insight, May 8, 9:39 AM

Great stuff on branding.

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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Stories - an experience for your audience - | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?

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Karen Dietz's curator insight, March 27, 1:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites

Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, January 23, 8:49 PM


Greg Kumparak:  "After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is back with another web campaign that proves their ad team is one of very few that can repeatedly and intentionally make things that go viral" ...

Vivalist's curator insight, January 24, 2:21 AM

Old Spice strikes again. "we all make mistakes... no... we don't"

That's about right. They nailit once agin.

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Biz Storytelling: What Marketers Are Missing About Making Emotional Connections

Biz Storytelling: What Marketers Are Missing About Making Emotional Connections | Stories - an experience for your audience - | Scoop.it
Douglas Van Praet discusses the neurological nature of empathy and how marketers often focus on competition at the expense of real connections.

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David Hain's curator insight, November 25, 2013 9:16 PM

Using empathy adds to your business story. 

Juliana Loh's curator insight, November 27, 2013 1:17 AM

Marketers are a strange breed... so attached to their 'numbers and analytics'. After returning from a series of marketing-focused conferences, I heard one say to the other: "they want more empathy? okay then, throw them more testimonials and let them talk about it online". *groan*  No no no...  maybe you should read this article. (Thanks Karen)

Julien Pepiot's curator insight, November 27, 2013 7:00 AM

"Provide value and not take value = a customer for life"

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Social Sharing, How to Inspire Fans to Share Your Stories

Social Sharing, How to Inspire Fans to Share Your Stories | Stories - an experience for your audience - | Scoop.it
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.

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Karen Dietz's curator insight, November 20, 2013 10:59 AM

It must be the day for podcasts! Here another great one focused on what you need to do to have the business stories you are telling be widely shared.


What I love about the podcast by social media author Simon Mainwaring is he specifically tells you how to re-orient/reposition yourself so your stories get shared. He also chats about the kinds of stories you need to be telling, and the role of employees in getting your stories shared.


This episode is chock full of good stuff and examples. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, November 20, 2013 1:12 PM

Going for the jackpot: fans deal your story..very clever

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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Stories - an experience for your audience - | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

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Linda Alexander's curator insight, October 21, 2013 5:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 2:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 4:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Stories - an experience for your audience - | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


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Karen Dietz's comment, September 22, 2013 7:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 8:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 5:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | Stories - an experience for your audience - | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


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Hans Heesterbeek's insight:

Thank you Karin for your insight, otherwise I just thought it was another "best list" again. But if you used it, than it is "proven technolgy". 

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Karen Dietz's comment, September 4, 2013 12:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
Hein Holthuizen's curator insight, September 21, 2013 2:26 PM

will it work for you?

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How Creative Content Builds Your Brand’s Reputation [videos]

How Creative Content Builds Your Brand’s Reputation [videos] | Stories - an experience for your audience - | Scoop.it
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...

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Hans Heesterbeek's insight:

I would like to ad a few: Be authentic, tell true stories, be passionated.  

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Martin (Marty) Smith's curator insight, August 12, 2013 4:43 AM

Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.

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Storytelling vs Storydoing - the stupidest hype ever.

Storytelling vs Storydoing - the stupidest hype ever. | Stories - an experience for your audience - | Scoop.it
Rage, Rant & Rave. I am pissed off and I've had enough. Here is why. There is this big hoopla now around storytelling versus storydoing. Oh my God. As if Aristotle in 500 BC - yes 2600 years ag...

Via Karen Dietz
Hans Heesterbeek's insight:

I love this blog. I would call it authenticity. I agree most stories are made up, make believe and even worse the companies believe these stories themselves. I agree fully that's not story telling that is Adevertising. 

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Karen Dietz's curator insight, July 28, 2013 7:18 PM

A few articles ago I curated the piece on the research between storytelling and storydoing companies. http://www.scoop.it/t/just-story-it?q=storydoers 

As I said in my review, I applaud the endeavor to quantify storytelling, and the results shown are promising. But some of the assumptions are troubling and I end up having more questions than applause. Some of the comments in the discussion thread in the online article by Ty Montague are interesting too. Some make valid points. Some raise my eyebrows.


In any event, my friend and business story colleague Ashraf Ramzey in the Netherlands chimes in with his opinion in his recent blog post. He is hot under the collar like I get sometimes :) Ashraf is brilliant, knows his stuff, is well trained in storytelling, and he isn't just blowing smoke.


For Ashraf, the research is just another expression of the hype around storytelling these days. And he puts in a better context some of the thinking these days about business storytelling and marketing/branding. 


Many thanks Ashraf for weighing in. And I hope my readers are getting the sense that there are many sides to business storytelling. The clearer we are about the approaches, methodologies, terms, etc. that we are using, the better of we will be.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, July 30, 2013 7:10 PM
Glad it struck a chord Hans! Yes, it's not storytelling but advertising.
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Stories - an experience for your audience - | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

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Karen Dietz's curator insight, May 26, 11:10 AM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 8:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 3:49 PM

Tips day..

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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Stories - an experience for your audience - | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

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Karen Dietz's curator insight, May 12, 1:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 4:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli's curator insight, May 13, 7:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Stories - an experience for your audience - | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.

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Karen Dietz's curator insight, April 24, 7:44 AM

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Stories - an experience for your audience - | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?

Via Karen Dietz, Murhaf Taia
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Karen Dietz's curator insight, March 27, 1:52 PM

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Storytelling is the Top Business Skill

Why Storytelling is the Top Business Skill | Stories - an experience for your audience - | Scoop.it
No one cares about your marketing goals. But everyone likes a good story. (Leadership skill, too.

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Karen Dietz's curator insight, March 6, 1:38 PM

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Emeric Nectoux's curator insight, March 30, 12:09 AM
Karen Dietz's insight:

Yes, it's true! 


Did you know that 78% of Chief Marketing Officers believe content is the future of marketing? That means stories are the future of marketing.


There are other terrific insights this article has to share. If you are a biz story practitioner, this article is good news. If you are a creative working in any capacity in a company, this article also contains lots of good news for you.


Enjoy the shot in the arm this will give you. And for those who lack story skills, get busy!


And many thanks to fellow curator Daniel Watson who found and recommended this article to me :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


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Karen Dietz's curator insight, November 30, 2013 12:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 10:25 AM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 11:04 AM
Thank you Monica!
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Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Stories - an experience for your audience - | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...

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Jose Nevarez's comment, November 22, 2013 7:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 7:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 8:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
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5 Things Every Fab Marketing Story Needs

5 Things Every Fab Marketing Story Needs | Stories - an experience for your audience - | Scoop.it
Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communi

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Karen Dietz's curator insight, October 31, 2013 10:04 AM

Here's a good review of 5 essential elements every story needs -- especially for marketing.


Every story needs a protagonist -- called a hero here. Focus on 'protagonist' instead of hero so you don't get caught automatially creating a hero story. Search this collection for 'core stories' and you'll get a better understanding of the different types of marketing stories available to you. Also search 'marketing' for other insights on not getting stuck in 'hero' mentality. (PS -- I'm not 'anti-hero'. I just want to open our minds to what else is out there).


That's my only quibble :)) Other than that, the article has solid tips. And check out the additional resources listed at the end!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Penelope's comment, October 31, 2013 4:59 PM
I love Copyblogger!
Karen Dietz's comment, November 2, 2013 11:39 AM
Yes, I love Copyblogger too, Penelope. Lots of great resources there.
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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Stories - an experience for your audience - | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

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Karen Dietz's curator insight, October 3, 2013 5:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Marty Koenig's curator insight, October 5, 2013 2:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Stories - an experience for your audience - | Scoop.it

Via janlgordon
Hans Heesterbeek's insight:

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

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janlgordon's comment, September 7, 2013 12:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment, September 7, 2013 5:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 11:10 AM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Got Stories? Now What? 3 Best Ways to Amplify My Content

Got Stories? Now What? 3 Best Ways to Amplify My Content | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
Hans Heesterbeek's insight:

Thanks Karin for the comment, I scanned the article and saved under to do...... soon 

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Ron McIntyre's curator insight, August 30, 2013 6:44 AM

Interesting concept for marketing departments and entrepreneurs. Use to grow your customer stories.

Ken Morrison's comment, August 31, 2013 6:45 AM
I agree that SlideShare is great when used wisely. Find an audience. Find a need. Share something valuable. Support others.
Karen Dietz's comment, September 1, 2013 2:02 PM
Thank you Hans, Ron and Ken for your comments & contributing your insights. Enjoy your weekend!
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Using Storytelling to Ignite Word-of-Mouth Marketing

Using Storytelling to Ignite Word-of-Mouth Marketing | Stories - an experience for your audience - | Scoop.it
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...

Via Karen Dietz
Hans Heesterbeek's insight:

Great article and Karin your are so right. 

The last piece of the article:

Quote

The Power of Customer Conversations
The greatest change in the post-advertising age is that conversations have become media. A brand must not only create great content but also help foster positive conversations. That's exactly what Domino's did and what United Airlines should have done. Social-media tools amplify these conversations, and then it is just arithmetic: billions of social-media users, each with hundreds of friends and followers. The conversations themselves are assembling large audiences in the way that mass (paid) media used to, and it is up to brands to craft the right narratives. 

Unquote and so right. 

People...... companies read and learn

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Wu Meng's comment, August 21, 2013 9:51 PM
I agree with that the word of mouth impact on consumer experience. it is focuses on positive and negative, people choosing brands product through some advertisements, but many people trust information from onself.
Karen Dietz's comment, August 22, 2013 9:38 AM
Thank you Wu for your comment. All of these are great reminders that in this day of social media, it is still important to pay attention to word of mouth marketing, which has significant impact on a business. For anyone who wants to know more, Google the Word Of Mouth marketing association.
C hu ck's curator insight, May 14, 3:27 AM

This article argues about how the “word-of-mouth marketing” is important to brands. Personally, I also agree that the power of “word-of-mouth” cannot be ignored. 
Consumers have positive and negative experiences when shopping, and they usually tell the people they know about their experiences. In other words, the conversion between consumers about brands is far more influential than any advertisement has been or ever will be. For statement and proof of this situation the article also provided a survey, which asked consumers about factors influencing their purchase decision. The result showed that 92% people would trust recommendations from people they know, or even opinions and comments posted online by strangers. In addition, the positive influences can bring benefit to the brand, and on the other hand, the negative influences can also be amplified exponentially through word of mouth. 

Normally, both online and offline advertising has become a powerful weapon to hit the market because it not only achieves advertising’s effectiveness, but also provides consumers with a great deal of information about a new brand or product (Plummer, 2007). Therefore, for marketers, it is essential to have consumers engaged, so as to promote the brand and try to avoid the negative influences. In this post-advertising age, when consumers have been exposed to various sources of information, the marketers need to make good use of all kinds of media available and turn themselves into stories or create a brand narrative for consumers to unearth, engage with, and explore. When consumers have positive experiences in the process of associating themselves to the brands, they will be willing to recommend the brands to others.