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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers | Stories - an experience for your audience - | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

Via Karen Dietz
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Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

Rescooped by Hans Heesterbeek from Storytelling Genius
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10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling

10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling | Stories - an experience for your audience - | Scoop.it
We hand-pick the web's best videos about the creative process from some of the world's most talented creative minds.

 

I stumbled upon this the other day and couldn't wait to share it with you. And I thought Friday would be a great day so you can have a totally inspiring weekend!

 

I've watched all of these videos and they are awesome. And each one is different. Each has its own unique message/messages about creativity, art, life, and work. Fabulous!

 

These are keepers and I've added them to my 'favorites' on YouTube so I can go back and dip into them whenever I need a lift.

 

I hope you enjoy them as much as I do and take away lots of good stuff to incorporate into daily living!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Hans Heesterbeek, Margaret Doyle
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
Scoop.it!

10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling

10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling | Stories - an experience for your audience - | Scoop.it
We hand-pick the web's best videos about the creative process from some of the world's most talented creative minds.

 

I stumbled upon this the other day and couldn't wait to share it with you. And I thought Friday would be a great day so you can have a totally inspiring weekend!

 

I've watched all of these videos and they are awesome. And each one is different. Each has its own unique message/messages about creativity, art, life, and work. Fabulous!

 

These are keepers and I've added them to my 'favorites' on YouTube so I can go back and dip into them whenever I need a lift.

 

I hope you enjoy them as much as I do and take away lots of good stuff to incorporate into daily living!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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50 Business Storytelling Mantras to Live By (2013)

50 Business Storytelling Mantras to Live By (2013) | Stories - an experience for your audience - | Scoop.it
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communications mantras. As I plan for 2013, I always look to my l...

Via Karen Dietz
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Karen Dietz's curator insight, January 18, 2013 1:33 PM

Love these for some Friday inspiration! Keep these handy to keep you on your best storytelling toes. 


Thanks Ira Koretsky for putting this list together and keeping us all on track!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Digital Storytelling Manifesto | Amanda Lewan

Digital Storytelling Manifesto | Amanda Lewan | Stories - an experience for your audience - | Scoop.it
Your story is important.(Digital Storytelling Manifesto | Amanda Lewan http://t.co/bg8gPYMs...)...

Via Karen Dietz
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Karen Dietz's curator insight, November 29, 2012 10:26 AM

Somehow my original review got blown away by computer goblins last night! I know Scoop.it has a new user interface and it looks like they are still working out a few bugs.


So let me tell you why I posted this manifesto -- because it is a great reminder that even our smallest stories have the power to inspire others and change the world. Yes -- change the world.


We often take our stories for granted. We share them in conversation and don't think much of them.  But all stories have 'work' to do in the world -- whether they are big hairy audacious stories or quiet little ones.


Print out this poster and keep it handy. It's a terrific reminder of the power of all YOUR stories to make a difference in the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it