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How does a charitable institution raise $6.8 million in one single day? Ask Columbia University, and their agency, Story WorldWide.
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Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:
It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!
And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.
Go read the article, look at the other amazing stats shared, and enjoy the stories.
This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.
Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.
If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
It's all about making connections.