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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Stories - an experience for your audience - | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub

How B2B Brand Storytelling Can Benefit Your Business | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Learn the beneficial approaches on how to produce and maintain awesome B2B brand storytelling.

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Tell your story with Parade, using your own photos

Tell your story with Parade, using your own photos | Stories - an experience for your audience - | Scoop.it
Visit www.myparade.com to create your own free scrolling album to share with your friends.

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José Carlos's curator insight, April 27, 2014 5:11 AM

Using your own photos, its free and easy to share

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Designing around storytelling - Design + banter, 09 April 2014

Slides from my lightning talk at Design + Banter on the 9th of April 2014.

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Stefano Principato's curator insight, April 22, 2014 12:50 PM

"If you can’t tell it, you can’t sell it. ” - Peter Guber


Mervi Rauhala's curator insight, April 22, 2014 1:52 PM

Storytelling as a tool for great user experience design

Tarinakone's curator insight, April 23, 2014 12:46 AM

Story based service design, using dramatic arc is a powerful tool!

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5 Steps To Successful Storytelling

5 Steps To Successful Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is an art that takes planning, research, and skill; the best storytellers make decisions along the way that drive their stories forward, engage their audience, and impart information

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How to design stories worth telling | Fyrefly - Linkis.com

How to design stories worth telling | Fyrefly - Linkis.com | Stories - an experience for your audience - | Scoop.it
Everyone has a story to tell. I've never had a doubt about that. Aspired storytellers - writers, film makers, marketers, journalists, and many more of us - are constantly under the pressure to prod

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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

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Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

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Visual Storytelling, How to Use Visuals, Videos and Social Media

Visual Storytelling, How to Use Visuals, Videos and Social Media | Stories - an experience for your audience - | Scoop.it
Social Media Marketing Podcast 83, in this episode Ekaterina Walter shares why visual storytelling is important for your business and how to get started.

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Sri's curator insight, March 10, 2014 4:06 PM

One important skill entrepreneurs require is to communicate well with customers, business partners and funders. Blogs and social media are fast becoming key to such engagement. 

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks | Stories - an experience for your audience - | Scoop.it
See 15 lessons on business storytelling derived from 35 INBOUND Bold Talks from the 2013 INBOUND conference.

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Joyce Valenza's curator insight, March 6, 2014 8:16 AM

Great lessons here

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"Visual Storytelling" - A Haiku Deck by Ken Shelton

"Visual Storytelling" - A Haiku Deck by Ken Shelton | Stories - an experience for your audience - | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.

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Freeman P Quinn's curator insight, February 17, 2014 11:31 AM

These are the basics.

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MSLGROUP Storytelling

A short presentation on the power of creative storytelling to create belief in and engagement with brands, online and offline.


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Janet Tillotson's curator insight, February 3, 2014 1:07 AM

Storytelling in real life...

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Visual Storytelling

Visual Storytelling | Stories - an experience for your audience - | Scoop.it
Conversation Agent 2011 Yearbook Quotes from Valeria Maltoni One of the most enjoyable aspects of my work, in addition to research and analysis, is visual storytelling.

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Claudia Benassini Félix's curator insight, November 27, 2013 3:45 PM

Valeria Maltoni, experta en la materia, narra sus experiencias acompañadas de presentaciones en Slideshare. Las presentaciones seleccionadas dan cuenta del trabajo de otros expertos en la materia. Muy ilustrativo para los interesados en el tema.

Janet Tillotson's curator insight, February 3, 2014 12:44 AM

Interesting...

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Free images and a great storytelling technique for eLearning

Free images and a great storytelling technique for eLearning | Stories - an experience for your audience - | Scoop.it
Free images and a great storytelling technique for eLearning...

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Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography

Storytelling is everywhere. From Images to Art: Storytelling in Wedding Photography | Stories - an experience for your audience - | Scoop.it

What techniques turn a single wedding photograph into a powerful, multi-dimensional storytelling tool? In this captivating course, professional wedding photographer Jim Garner will teach you how to transform your photography business by thinking like an artist.

Jim will share hard-won industry secrets — learned from decades at the helm of one of the nation’s leading wedding photography studios — guiding you through the creative journey from picture-taker to storytelling. You’ll explore tools and strategies that will make your workflow more streamlined and your studio more profitable. During live action photo shoots, you will watch Jim’s “story shooting” philosophy in action — as he demonstrates how posing, shooting, and lighting contribute to the strength of the visual story.

By the end of this course, you have a full grasp of the art of storytelling and be able to apply this new way of thinking to every aspect of your business.


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17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley

17 Storytelling Tips for Startups from Founder Institute Mentor Tyler Crowley | Stories - an experience for your audience - | Scoop.it
The following post is a guest post by Alexis Niki, a Paris-based founder & CEO of StoryNova, which provides concept and story strategy and development

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The Remarkable Power Of Visual Metaphors To Make Us More Creative

Figurative images, such as an illuminated or a blown bulb, can improve our insights--but they can also dim them.

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Why You Need to Become a Better Storyteller

Why You Need to Become a Better Storyteller | Stories - an experience for your audience - | Scoop.it
Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.

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Joyce Valenza's curator insight, April 18, 2014 9:20 AM

Great tips for presentations and meetings.

 

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Storytelling – The New Age Digital Marketing Tool

Storytelling – The New Age Digital Marketing Tool | Stories - an experience for your audience - | Scoop.it
This blog post from Activ Eight Dimensions (AED) talks about storytelling and why it is a very important tool in Digital Marketing.

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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Stories - an experience for your audience - | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
more...
Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

Rescooped by Hans Heesterbeek from Digital Storytelling
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Brand Storytelling Part 3: Different Stories For Different Purposes - Video Maker Tips

Brand Storytelling Part 3: Different Stories For Different Purposes - Video Maker Tips | Stories - an experience for your audience - | Scoop.it
In our last post, we discussed identifying your company’s key brand values as a starting point for developing your story. What, besides profit, does your business care about and why? Expressing these values is an important part of building trust and loyalty with your customer base.

But how do you express them? How have successful companies wrapped these values in a story that made them accessible and engaging to their customer bases? We’ve identified three recurring story types used by effective brand storytellers.

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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Stories - an experience for your audience - | Scoop.it
Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine

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Lauren Scime's curator insight, February 17, 2014 1:09 PM

While I haven't shelled out my hard earned bucks to see a 1.5 hr ad just yet, I am definitely fascinated by brand storytelling that can premier as a feature length film with mainstream distribution. It's certainly a good case study to take to any clients and potential clients who are reluctant to let me run amuck with storytelling for their own brand....of course not so different from previous storytelling campaigns - Transformers immediately comes to mind.

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The Story Circle

Can this 10-step approach help you tell more compelling stories?

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Nicoletta Gay's curator insight, February 10, 2014 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 2014 8:58 AM

Good advice. Literature circles for digital storytelling.

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8 Storytelling Tips for Business Leaders

8 Storytelling Tips for Business Leaders | Stories - an experience for your audience - | Scoop.it
Stories can be a vital tool to advocate for your ideas, cause, and company; they persuade, and they move people to action. Below, Stanford GSB faculty, alumni, and visitors including Professor...

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The 5 Rules of Storytelling Every Teacher Should Know about | Educational Technology and Mobile Learning

The 5 Rules of Storytelling Every Teacher Should Know about | Educational Technology and Mobile Learning | Stories - an experience for your audience - | Scoop.it

Karin Hueck and Rafael Quick of the Brazilian culture and science magazine Superinteressante have taken the rules from Andrew Stanton's, the Pixar writer and director behind both Toy Story and WALL-E, popular TED Talk "The clues to a great story" and turned them into this awesome visual.

 

Read the full article to access the link to the TED talk and see a larger version of this visual which tells you more about these 5 clues to a great story:

make me caretake me with yoube intentionallet me like youdelight me


Via José Carlos, Kim Zinke (aka Gimli Goose), Mervi Rauhala
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Andrew Man's curator insight, November 20, 2013 2:27 AM

Awesome visual about the 5 rules of storytelling.