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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Innovative Company Award Winner, Guo Pei Interview Exclusive by Fashion Studio Magazine

Innovative Company Award Winner, Guo Pei Interview Exclusive by Fashion Studio Magazine | Stories - an experience for your audience - | Scoop.it

In trying circumstances, Guo Pei, now one of China's top fashion designers, became famous for her extravagantly made gowns that are close to perfection.


In 1997, she established Beijing Rose Studio, which made her the pioneer of Chinese Haute Couture.

In an exclusive interview for Fashion Studio Magazine, Guo Pei discusses the Chinese fashion market and her successful journey as a couture designer. She also talks about her unique approach to fashion design and reveals some of her ambitious plans for the future.


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's curator insight, February 10, 4:42 PM

Fast Company selected Guo Pei as one of their 2014 Innovative Company award winners.  She's in the top 25 on the list for reviving the art of Chinese embroidery and craftsmanship. ~  D

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Storytelling by Design

Storytelling by Design | Stories - an experience for your audience - | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...

 

This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.

 

"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.

 

The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.

 

From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!

 

I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.

 

For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Stories - an experience for your audience - | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.

Via Karen Dietz
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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.
Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 


Via Karen Dietz
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Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)