5 Places To Look For Your Brand's Story - 07/17/2012 (RT @BrandSquare: 5 Places To Look For Your #Brand's Story http://t.co/39Ush3XY #branding #storytelling...)...
Not sure how to get started in crafting your brand story? Here's a piece by Jim Signorelli with 5 tips on where to starting looking for the qualities and elements you want your brand story to embody. And don't forget his last tip -- ask your customers!
Start answering the questions Jim poses and it will make crafting and sharing your brand story much easier -- and just remember -- your brand story is made up of a set of stories that you get to share and tell, IMHO.
The creation of a 'grand narrative' -- a mono-story -- that reflects ALL you are about is passe and not as workable as in the past. We are moving away from the 'grand narrative' notion to the understanding of the power of sets of micro-stories -- even in marketing. This article really does not address this issue, so just keep this in the back of your mind as you are digging for your stories.
There is value in distilling these stories down to a workable few. So dig into these 5 places, have fun, and see what you come up with!
Via Karen Dietz