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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 26, 11:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Emily Bockian's curator insight, March 27, 5:26 PM

Another important resource for my #DMPS2014 project.

Debbie Elicksen 's curator insight, March 29, 7:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Seven Tips on How to Utilize Your Audience from Peter Broderick

Seven Tips on How to Utilize Your Audience from Peter Broderick | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, September 19, 2013 5:54 AM


Katie Carman-Lehach:  "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | Stories - an experience for your audience - | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Nicolas Moulard - Actuonda's curator insight, February 27, 2013 10:46 AM

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Rescooped by Hans Heesterbeek from Applied Storytelling.
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5 Tips for Better Storytelling: A Jeff Gomez Recap by Ian Klein

5 Tips for Better Storytelling: A Jeff Gomez Recap by Ian Klein | Stories - an experience for your audience - | Scoop.it

Ian Klein: "At a recent conference on transmedia, or multiplatform storytelling, Starlight Runner Entertainment CEO Jeff Gomez said that stories help us commune with things greater than ourselves."


Via siobhan-o-flynn, The Digital Rocking Chair, Lynnette Van Dyke, Paul Rawlinson, Jim Lerman, NovelInfluence, michaelpohl360
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Creative Code [innovating story-driven technology]

Creative Code [innovating story-driven technology] | Stories - an experience for your audience - | Scoop.it

Lance Weiler:  "Developing an understanding of code is a valuable skill. In fact its now a 21st century storytelling reality. While it’s not critical for you to rush off and learn how to code, it wouldn’t hurt to become more familiar with the terminology, process and realities of producing digital / interactive projects."


Via The Digital Rocking Chair
Hans Heesterbeek's insight:

This post contains a great list of resources for transmedia practitioners.

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Angela Antle's curator insight, January 9, 2013 8:42 AM

This post contains a great list of resources for transmedia practitioners. And a link to Lance Weiler's Text of Light website....enjoy!

Dolly Bhasin 's curator insight, January 9, 2013 10:34 PM

21st century storytelling is all about creative use of technology and publishing in multiple mediums with seamless navigation and using the power of each medium effectively!

Parker Donat's curator insight, January 22, 2013 8:45 PM

Lance Weiler describes the blend of story and technology and how to get started in transmedia. Great story stuff! 

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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What we Talk about when we Talk about Transmedia.

What we Talk about when we Talk about Transmedia. | Stories - an experience for your audience - | Scoop.it

Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Ted Hope's 15 Steps to the “Better” Way Vs. the “Easy” Way in Film Production

Ted Hope's 15 Steps to the “Better” Way Vs. the “Easy” Way in Film Production | Stories - an experience for your audience - | Scoop.it

"The veteran indie film producer [Ted Hope] challenges filmmakers not to take the easy way out. While he proposes 15 changes to make on your next project, he‘s looking for (at least) 15 more. What do you have up your sleeve?"


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Simon Staffans: The 5 keys to Transmedia success

Simon Staffans: The 5 keys to Transmedia success | Stories - an experience for your audience - | Scoop.it

Simon Staffans: "When you take your show multi-platform, how can you be sure the audience will follow?"


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Rescooped by Hans Heesterbeek from Transmedia producing
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CultureFuture: PRAGMATICS: A Few Notes on Transmedia

CultureFuture: PRAGMATICS: A Few Notes on Transmedia | Stories - an experience for your audience - | Scoop.it

Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...

 


Via The Digital Rocking Chair, Francesco Pintus
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siobhan-o-flynn's curator insight, February 24, 2013 8:26 AM

Thanks Hans & Fiona!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 11:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 12:30 PM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 5:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task!

Nuno Bernardo: Developing your Transmedia project needn't be a mammoth task! | Stories - an experience for your audience - | Scoop.it

Nuno Bernardo:  "Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 13, 2013 1:13 AM

Some great advice ....

Luca Brigada's curator insight, March 16, 2013 2:25 PM

"[...]"I used the Mona Lisa metaphor to explain this problem when talking to one producer. It’s a fact that a big percentage of visitors of the Louvre go to the museum to see the famous Leonardo Da Vinci painting and only visit the corridors from the main entrance to the Mona Lisa room and back. But the Louvre has many other corridors and exhibition rooms that are not that popular: they are only seen by a small portion of the museum visitors.

My advice to that producer, at the time, was: focus on your Mona Lisa, the core story, characters and elements of your project, and the “corridors” that lead to that core element. Don’t try to set up the full Louvre with its dozens of rooms and corridors, especially if your resources are limited. Down the line, if you succeed with your initial approach, you will be able to add another room or another corridor. [....]"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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6 lessons on how to produce a transmedia experience

6 lessons on how to produce a transmedia experience | Stories - an experience for your audience - | Scoop.it

Startup Weekend Transmedia:  "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...


Via The Digital Rocking Chair
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Jeni Mawter's curator insight, February 11, 2013 8:31 PM

I'd add a Number 7. Don't forget The Story!

Josette Williams's curator insight, February 15, 2013 1:10 PM

What is Transmedia and how your business can implement it to leverage your marketing.

Brad Tollefson's curator insight, March 4, 12:56 PM

add your insight...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How do you get into transmedia?

How do you get into transmedia? | Stories - an experience for your audience - | Scoop.it

Jay Bushman:  "I’m going to answer two questions in one post. Warning - Long and boring historical content about some of the crap I’ve done" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 4, 2013 12:56 AM

"[...] the way you get into transmedia is that you decide to get into transmedia."  This is an excellent post ... and not the least bit boring.  You should read. 


You might also like to read more about Jay Bushman's work on The Lizzie Bennet Diaries by following the links over at the LBD Tumblr.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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What we Talk about when we Talk about Transmedia.

What we Talk about when we Talk about Transmedia. | Stories - an experience for your audience - | Scoop.it

Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...


Via The Digital Rocking Chair
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Stories - an experience for your audience - | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.

Via The Digital Rocking Chair
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Rescooped by Hans Heesterbeek from Transmedia producing
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CultureFuture: PRAGMATICS: A Few Notes on Transmedia

CultureFuture: PRAGMATICS: A Few Notes on Transmedia | Stories - an experience for your audience - | Scoop.it

Guy Yedwab: "A while back, my company created a month-long transmedia performance called In Memoriam. (Entire archive available here). After a conversation with a colleague about our experience, I decided to record a few key lessons we learned" ...

 


Via The Digital Rocking Chair, Francesco Pintus
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siobhan-o-flynn's curator insight, February 24, 2013 8:26 AM

Thanks Hans & Fiona!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How to get your transmedia project in front of people

How to get your transmedia project in front of people | Stories - an experience for your audience - | Scoop.it

"You might have beautiful and compelling and immersive and interactive content, but unless you can get someone to take note of it, you’ll never capitalize on its potential."

 

[Simon Staffans gives 3 general guidelines for getting noticed: Make use of trends; Identify beacons and approach them; and Market your content.]


Via The Digital Rocking Chair
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