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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Beyond the mirror [an interview with Cornelia Funke #Transmedia]

Beyond the mirror [an interview with Cornelia Funke #Transmedia] | Stories - an experience for your audience - | Scoop.it

Renowned fantasy author Cornelia Funke talks with Transmedia NZ's Fiona Milburn about working with Guillermo del Toro's Mirada Studios on extending her MirrorWorld series beyond the printed page.


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The Digital Rocking Chair's curator insight, April 29, 12:34 AM


Cornelia Funke:  "This world is visible for my fans now.  I can invite all MirrorWorlders to see and touch and go through the Mirror."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia]

Why Marvel's 14-Year Movie Plan Should Cause Concern For Warner Bros. [#Transmedia] | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 16, 12:43 PM


Jeff Gomez:  "More than another action-packed superhero romp, “Winter Soldier” serves as a primer in successfully structuring and steering a sprawling franchise, and stands as a warning to rival Warner Bros. and its DC superheroes that old school one-off tent pole development is becoming a thing of the past."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma

How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 2, 8:57 PM


Mona Shattell:  "How does one go about an interdisciplinary project spanning art and science? How might this look? we set out to explore how mental health advocacy, video game design, and documentary filmmaking could come together to enhance understanding and fight stigma about mental illness."

Dr. Pamela Rutledge's curator insight, April 3, 1:07 PM

Eager to learn more about 'For the Records' and it's dynamics--interactivity, audience participation, multiple threads--and where the gaming elements intersect with the other elements.  All the things that create a rich sense of narrative transportation and multi-sensory experience may go a long way to shift perceptions through empathy.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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“Transmedia is a word for old people”

“Transmedia is a word for old people” | Stories - an experience for your audience - | Scoop.it

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Ivon Prefontaine's curator insight, March 29, 8:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim MR's curator insight, March 31, 12:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Justin Nalepa's curator insight, March 31, 8:01 AM

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Infographic: Creating a transmedia project

Infographic: Creating a transmedia project | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 20, 9:07 PM


Kidscreen:  "Sean Patrick O'Reilly, CEO and founder of Arcana, a Vancouver-based comic book publisher and animation studio, provides a map on how to best wield the power of transmedia projects."

Rescooped by Hans Heesterbeek from Transmedia Production (by Uzzi)
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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair, 'Uzzi' Usman Naeem
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The Digital Rocking Chair's curator insight, February 14, 9:52 PM


Krishna Stott:  "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies

The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies | Stories - an experience for your audience - | Scoop.it
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 10:20 AM

Being able to peer into the future and generate corporate strategies is a tough feat. Same with generating a company's Future Story (what the future will look like through the actions you are taking today).


While I don't necessarily agree that transmedia storytelling is the answer, what I really do like about this SlideShare piece is its unique take on how science fiction and speculative science can help solve these challenges.


I bet you get a few creative ideas from this piece! Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jens Peter Madsen's curator insight, February 1, 2:14 AM

I´m working with the art of oral storytelling and tries to introduce it in digital medias. I think that the art of storytelling has got a lot to do in the new medias. Watch my site www.digitalstoryteller.dk/english

Peter Evans's curator insight, February 14, 4:30 AM

A very interesting set of slides illustrating the power of thinking about the future as a narrative tale. A good complement to the scenario planning processes that came out of Shell, etc

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Transmedia Needs Better UX

Transmedia Needs Better UX | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, November 20, 2013 2:49 PM


Mike Vogel:  "UX is short for User Experience Design and since most transmedia projects are designed to create an interactive experience with the audience, you’d think transmedia would have UX nailed" ...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Transmedia: The Snowden Effect

Transmedia: The Snowden Effect | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, October 6, 2013 1:57 AM

Michael Magee:  "The leaks have created two problems. One is the loss of trust of your audience. Two is the legal situation your Transmedia campaign can create for your creative project."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:
Social media: the new remote control
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The Digital Rocking Chair's curator insight, September 9, 2013 11:26 PM


Danielle Desjardins:  "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...

Richard Stadler's curator insight, September 10, 2013 2:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Opening the transmedia toolbox

Opening the transmedia toolbox | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, August 6, 2013 10:12 PM

TBI:  "Anna Jackson reports back with tips and tools from Jeff Gomez and other local and international producers at a Transmedia Toolbox event at Unitec in Auckland."

Дмитрий Аркас's curator insight, August 8, 2013 4:59 AM

Кейсы трансмедиа-ивента...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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POV’s Third Nonfiction Transmedia Hackathon

POV’s Third Nonfiction Transmedia Hackathon | Stories - an experience for your audience - | Scoop.it

Randy Astle:  "The most encouraging aspect of POV's third hackathon, which wrapped with a public presentation Sunday night, was the social commitment of the five projects."


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The Digital Rocking Chair's curator insight, April 18, 2013 3:43 AM

Such a great concept!  I'm a big fan of Hackathon's in general ... and transmedia hackathons in particular.

Pamela Bartar's curator insight, April 21, 2013 11:57 AM

some unexpected moments....

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Thoughts on the T – How Does Transmedia Affect Acting?

Thoughts on the T – How Does Transmedia Affect Acting? | Stories - an experience for your audience - | Scoop.it

Christine Weitbrecht:  "No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking about what’s in-store for the actors and, consequently, for the characters they portray."


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The Digital Rocking Chair's curator insight, April 7, 2013 9:51 PM

An excellent post!  Well worth the read by anyone involved in transmedia storytelling.

Jasmin Rez's curator insight, April 15, 2013 11:46 PM

"Great post for anyone involved with transmedia storytelling"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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White River Indie Festival Keeps Dual Focus on Film and 'Transmedia'

White River Indie Festival Keeps Dual Focus on Film and 'Transmedia' | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 23, 10:24 PM


Ethan de Seife:  "The White River Indie Festival is celebrating its 10th year in White River Junction with a longer duration, expanded scope and focus on "transmedia" artworks."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma

How an Interdisciplinary Transmedia Project Can Address Mental Illness Stigma | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, April 2, 8:57 PM


Mona Shattell:  "How does one go about an interdisciplinary project spanning art and science? How might this look? we set out to explore how mental health advocacy, video game design, and documentary filmmaking could come together to enhance understanding and fight stigma about mental illness."

Dr. Pamela Rutledge's curator insight, April 3, 1:07 PM

Eager to learn more about 'For the Records' and it's dynamics--interactivity, audience participation, multiple threads--and where the gaming elements intersect with the other elements.  All the things that create a rich sense of narrative transportation and multi-sensory experience may go a long way to shift perceptions through empathy.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Precinct 13 – Episode 2. A Behind the Scenes look at a live Transmedia project

Precinct 13 – Episode 2. A Behind the Scenes look at a live Transmedia project | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, March 31, 12:20 AM


Nathan Anderson:  "Following the release of Precinct 13, Episode 2 early this month, I wanted to take the opportunity to give some insights into how the project was produced, how it evolved from Ep 1 and the various challenges and highlights along the way."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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8 Rules for Creating a Successful Transmedia "Storyworld"

8 Rules for Creating a Successful Transmedia "Storyworld" | Stories - an experience for your audience - | Scoop.it

Via Simon Staffans, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 26, 8:28 PM


Max Follmer "[...] with rapidly increasing competition for viewers, growing smartphone and tablet penetration, and the emergence of new platforms, marketing and creative teams are increasingly playing an important role in developing “storyworlds,” experiences that bridge the gap between marketing and content and lay out the mythology, characters, setting, backstories, and events that drive a show."

Emily Bockian's curator insight, March 27, 2:26 PM

Another important resource for my #DMPS2014 project.

Debbie Elicksen 's curator insight, March 29, 4:46 PM

“As the battle for viewers’ attention becomes more and more intense, we’re seeing marketing teams start to build their storyworlds earlier and earlier ahead of launches.”  


Popular television shows like Mad Men, Breaking Bad, The Walking Dead, The Good Wife, Dallas, and others do a great job of using transmedia to turn viewers into disciples and also attract new viewers.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Stories - an experience for your audience - | Scoop.it

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Dr. Pamela Rutledge's curator insight, March 19, 9:07 AM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 2:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 10:32 AM

Great transmedia projects!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Stepping up for the win [Pitching Transmedia]

Stepping up for the win [Pitching Transmedia] | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, February 9, 8:53 PM


Pitching plays an important part in getting creative works off the ground.  Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona Milburn.

Dr. Pamela Rutledge's curator insight, February 10, 9:30 AM

Shows the artistry & skill of planning, coordination and development that enables the audience to experience a story across multiple media platforms.  You have to have something solid to make a good pitch.

Peter (PJ) Fulcher-Meredith's curator insight, February 10, 2:47 PM

What a great little model/template for not only pitching but developing a compelling presentation!  I have stored this away for future reference.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Starlight Runner CEO Jeff Gomez on the Importance of Transmedia

Starlight Runner CEO Jeff Gomez on the Importance of Transmedia | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, December 2, 2013 4:57 PM


Sarah Salovaara:  "As a continuation of Filmmaker‘s coverage on upcoming courses at the MINY Media Center by IFP, Starlight Runner CEO Jeff Gomez opted to share a few of his thoughts on why transmedia is no mere trend."

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Let's Build Better Transmedia

Let's Build Better Transmedia | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, October 31, 2013 8:47 PM


Dashiell Reinhardt:  "There's fantastic Transmedia programming out today. There's not so good programming, too. Let's evolve to ensure there's more of the former" ...

Rescooped by Hans Heesterbeek from 3D animation transmedia
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The pursuit of happiness: Transmedia universes from the perspective of the audience

The pursuit of happiness: Transmedia universes from the perspective of the audience | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu
Hans Heesterbeek's insight:

Interesting article

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John Slifko's curator insight, October 1, 2013 12:13 PM

And so precisely what does this word "trans-media" mean and what is its relevance if any in Masonic studies. 

Ken Morrison's comment, October 8, 2013 5:00 PM
I am so happy that you shared this. I shared Nancy Duarte's Hero's Journey one day in the classroom because the internet was down and I couldn't give my regular presentation slides. Ten months later, students still tell me that I "ruin in a good way' their movie watching because they think of this cycle.
Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Bombshell: A Transmedia Journey into the Heart of a Pinup

Bombshell: A Transmedia Journey into the Heart of a Pinup | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Even this message is part of the Transmedia experience. 

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The Digital Rocking Chair's curator insight, August 13, 2013 9:08 PM


Stephanie Spiro:  "I'm interviewing filmmaker and director, Christie Strong of Strong Features about what it means to construct a transmedia story and how she's developing her own unique project using various social media sites to provide an interactive, immersive and ever-changing environment for her audience."


And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

Bad Spoon's curator insight, August 14, 2013 12:22 AM

Un excellent article de Stephanie Spiro relatant la création d'une opération de storytelling transmédia

Charlie Dare's curator insight, August 14, 2013 3:49 PM

She is using various social media sites to provide an interactive, immersive and ever-changing environment for her audience~

 

And, here's a direct link to the kickstarter campaign - Bombshell: the life and death of a pinup.

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Why transmedia? | The Big Idea | Te Aria Nui

Why transmedia? | The Big Idea | Te Aria Nui | Stories - an experience for your audience - | Scoop.it

Fiona Milburn: Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?

Hans Heesterbeek's insight:

It's a summary of things we already know if you have read something about Transmedia the alst years. But maybe it's complemantary for New Zealand. But it's a nice summary 

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Rescooped by Hans Heesterbeek from Documentary Evolution
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SpliceVine: Transmedia talk with TFI

SpliceVine: Transmedia talk with TFI | Stories - an experience for your audience - | Scoop.it

"This Futurism Friday podcast, on the eve of NAB 2013, is about Transmedia Storytelling. And according to our guest, Ingrid Kopp, director of Digital Initiatives at The Tribeca Film Institute – Transmedia isn’t the future, it’s the present."


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mirmilla's curator insight, April 6, 2013 7:59 AM

Another opportunity to learn about the activities of TFI.