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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia]

Attracting and Retaining Audiences in Times of Multiplatform [& #Transmedia] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:
Social media: the new remote control
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The Digital Rocking Chair's curator insight, September 10, 2013 2:26 AM


Danielle Desjardins:  "In this new interconnected and heavily cluttered media context, the first thing broadcasters must do is come up with a formula that will enable their content to rise above all the noise" ...

Richard Stadler's curator insight, September 10, 2013 5:20 AM

Incentivise your staff at all levels to push tech sales (they cost less)

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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In the Age of Digital Disruption, What is a Movie?

In the Age of Digital Disruption, What is a Movie? | Stories - an experience for your audience - | Scoop.it

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Hans Heesterbeek's insight:

Interesting article, more and moer it's about the experince. It started when we as audience could tape out on tv programs and now movies are more and more released on line. What's the next step? Play a active part in the movie? That's round the corner I think. 

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The Digital Rocking Chair's curator insight, August 11, 2013 3:05 PM


David Rosen:  "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"


A good question!

Charlie Dare's curator insight, August 12, 2013 12:16 AM

If producing a video music or TV product in changing times of digital down loads poor payment for musicians as well as technicians~ "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Arctic Air's transmedia finale explained

Arctic Air's transmedia finale explained | Stories - an experience for your audience - | Scoop.it

Diane Wild:  "When I read the media release about Arctic Air's transmedia extravaganza finale, I had two thoughts" ...


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The Digital Rocking Chair's curator insight, April 17, 2013 2:57 AM

I found this an interesting read, even though I'm not in an area where Arctic Air screens.

Debbie Elicksen 's curator insight, April 17, 2013 10:09 PM

CBC discovers transmedia and seems to think its ahead of the curve.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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TV, The Thinking Person’s Entertainment of Choice

TV, The Thinking Person’s Entertainment of Choice | Stories - an experience for your audience - | Scoop.it

Alissa Quart:  "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."


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The Digital Rocking Chair's curator insight, January 13, 2013 10:42 PM

An interesting look at why good television is beginning to look a lot like the serialized novel of the 19th century.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Stories - an experience for your audience - | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."


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The Digital Rocking Chair's curator insight, December 26, 2012 11:20 PM

A look at HBO's strategy for brand extensions and audience engagement in the social media space.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Serial storytelling

Serial storytelling | Stories - an experience for your audience - | Scoop.it
Successful TV dramas are unfolding one episode at a time, and procedurals are taking notes

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The Digital Rocking Chair's curator insight, December 13, 2012 4:42 AM

Personally, I prefer shows that balance serial and episodic storytelling, and this article nicely captures the pros and cons of each approach.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Tweeting TV: How Twitter Has Changed The Business Of Television

Tweeting TV: How Twitter Has Changed The Business Of Television | Stories - an experience for your audience - | Scoop.it

Maggie Furlong: "Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind"...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising -  and in the EU we are - mine opinion- miles behind look at zeebox for instance. 

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The Digital Rocking Chair's curator insight, August 29, 2013 12:12 AM


"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

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Why the Internet May Actually Be Good for the Future of TV

Why the Internet May Actually Be Good for the Future of TV | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Is internet bad for tv? This explains the situation in the US. Does someone knows if it's the same in Europe? My gut feeling tells me that here in the Netherlands TV still has a big chunk of the market. People use tablets and other possibilties as second screen. Futher I have the feeling TV is used as it always is used and at know, this moment in time, watching TV is almost the same as it was a few years ago except for the second screen. Who can tell? 

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The Digital Rocking Chair's curator insight, July 30, 2013 3:33 PM

Graeme McMillan:  "Is the Internet bad for television? Maybe not: Evidence suggests that the web makes people watch more television, and get more engaged with TV advertising" ....

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Serial Thriller

Serial Thriller | Stories - an experience for your audience - | Scoop.it

Megan Garber:  "From literature to appointment television, episodic storytelling is flourishing" ...


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Philippe Trebaul's curator insight, February 24, 2013 1:41 AM
Thriller série

Megan Garber :   " De la littérature à la télévision rendez-vous, la narration épisodique est en plein essor "...


Serial Thriller via @D_RockingChair http://sco.lt/...


Deanya Lattimore Schempp's curator insight, February 24, 2013 9:46 AM

Flash fiction attention spans get their audiences.  I'm personally hooked on the new WIGS channel on YouTube, where most episodes are between 4 and 8 minutes long.

 

Debbie Elicksen 's curator insight, February 24, 2013 1:56 PM

Okay, how many of you had this song immediately come to mind? http://youtu.be/nUP9A5IS-vo ;

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Exploring SyFy’s Transmedia Project ‘Defiance’

Exploring SyFy’s Transmedia Project ‘Defiance’ | Stories - an experience for your audience - | Scoop.it

Alan Robinson:  "Whether it has been through novels, webisodes, or interactive “alternate reality” games, the concept of transmedia storytelling continues to evolve in news ways as technology becomes more accessible. Nothing has been quite so immersive, however, as the SyFy Channel’s upcoming TV series, Defiance" ...


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The Digital Rocking Chair's curator insight, December 30, 2012 8:45 PM

I'm really hoping Defiance lives up to expectations ... I guess only time will tell.

Jeni Mawter's curator insight, December 30, 2012 11:16 PM

For lovers of Sci Fi everywhere.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Television Got To Be So Damn Good

How Television Got To Be So Damn Good | Stories - an experience for your audience - | Scoop.it

Christine Champagne:  '“Oh, I don’t watch television.”Remember when your pretentious friends used to say that? You don’t hear it so much these days.'


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The Digital Rocking Chair's curator insight, December 19, 2012 11:16 PM

An interview with Alan Sepinwall, the author of The Revolution Was Televised: The Cops, Crooks, Slingers and Slayers Who Changed TV Drama Forever.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How show runners should be using social TV, an interview with Sons of Anarchy’s Kurt Sutter

How show runners should be using social TV, an interview with Sons of Anarchy’s Kurt Sutter | Stories - an experience for your audience - | Scoop.it

Natan Edelsburg:  "TV creators and show runners, who have always been the backbone of the TV content we love are now embracing social in ways we could have never imagined" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Oprah is Revolutionizing Social TV in Real-Time

How Oprah is Revolutionizing Social TV in Real-Time | Stories - an experience for your audience - | Scoop.it

[With Oprah's Lifeclass] "She is incorporating social media and interactivity into every episode across various platforms, from Facebook and Twitter to Skype and Instagram. For example, Oprah encourages viewers at home and in the audience to live tweet responses to the topics mentioned on the show and then discusses them in real-time with her guests."


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rodicabalan's comment, April 7, 2012 7:18 AM
10x for sharing, Oprah is a teacher in so many ways...