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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from TV Everywhere
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New Challenges Chip Away at Cable’s Pillar of Profit

New Challenges Chip Away at Cable’s Pillar of Profit | Stories - an experience for your audience - | Scoop.it
A future where consumers will be able to assemble an à la carte menu of entertainment suddenly seems much closer.

Via Peter Rosenberg
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Peter Rosenberg's curator insight, April 30, 2:15 PM

"I’m looking forward to the day when I can buy only what I want to watch, or eat, without economic penalty. In other words, no, I do not want fries with that"

Rescooped by Hans Heesterbeek from TV Everywhere
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Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | Stories - an experience for your audience - | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
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Rescooped by Hans Heesterbeek from TV Everywhere
Scoop.it!

Four Weird Things the Internet Is Doing to Our Understanding of Television

Four Weird Things the Internet Is Doing to Our Understanding of Television | Stories - an experience for your audience - | Scoop.it

...When it comes to delivering audio-visual content to a wide audience, the Internet has lowered the barriers to entry so far that anyone with even the dinkiest camera can become a major broadcaster. The television industry may face a crisis of overhead when a large number of scrappy upstarts deliver comparable value with almost no fixed costs. Also, there are some aspects of the television business that the Internet simply does better, specifically when it comes to reaching an audience.  So there is the scent of blood in the water, and out of the resulting frenzy a few lessons have appeared. Here are four of them.  

- There doesn’t have to be a difference between a “channel” and a “show.”...
- Programming can now be delivered to your television set through a remote control...

- Marketing and distribution are often the same thing...

- Television is no longer that different from publishing...


Via Peter Rosenberg
more...
No comment yet.
Rescooped by Hans Heesterbeek from TV Everywhere
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What's Going to Kill the TV Business?

What's Going to Kill the TV Business? | Stories - an experience for your audience - | Scoop.it

...What's going to kill the TV business, or at least challenge it, isn't Apple designing the perfect remote or Microsoft designing a superior guide. It's two things.

First is the rising cost of entertainment, which is happening right now. The sitcoms and great dramas you love cost more to produce every year because they're labor intensive. Sports rights are seeing even worse inflation. ESPN recently signed a deal with the NFL to pay 73% more each year for Monday Night Football. So Comcast and its ilk are stuck between rising programming costs and flat-lining middle class wages. That's a problem, and eventually something has to give. But in the short term, providers can merge and channels can be cut and costs can be saved. Expensive shows and sports rights shouldn't destroy the TV business on their own.

Combined with a second trend -- the accelerating exodus of attention away from television -- the TV business might really be in trouble. But this second trend is still more of a projection than a reality. One hundred million households still pay for a bundle of networks. That number isn't really going down. With the pace of household formation tripling in the last year, it could even go up. The number of cord-cutters -- households that have replaced the bundle with over-the-Internet video like Netflix -- is in the low single-digit millions. TV-providers have even found a hedge against cord cutting. They've become Internet-providers and expanded overseas to make up the revenue they're not making here. Cord-cutting is a marginal trend that could sneakily turn mainstream, creating an innovator's dilemma for TV and cable. But not yet.


Via Peter Rosenberg
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Rescooped by Hans Heesterbeek from TV Everywhere
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Is a Tablet the Only TV You Need?

Is a Tablet the Only TV You Need? | Stories - an experience for your audience - | Scoop.it

...While planting your face in front of a tiny screen is perfectly acceptable on trans-Atlantic flights, it can be a little odd at home. But if you give yourself over to the tablet, it's actually a pretty awesome experience. I'm not claiming an iPad beats the big screen, but I will say this: Watching shows and movies on a tablet feels closer to what television viewing should be like in the 21st century than what 21st-century TVs actually deliver.  Yes, there are "smart" televisions that come with Wi-Fi and video-streaming services like Netflix and Hulu Plus baked in, but they feel sluggish compared to tablets. Devices that help bridge the gap between Internet-based content and your living room's television, like Apple TV and the Xbox 360, are pretty excellent, but once you've become accustomed to the speed and intimacy of using something like an iPad to watch your shows and films, it's hard to deal with tech that's not as responsive. Even simple things on a tablet, like briskly flicking through a menu of movies or accurately rewinding with the tip of your finger, can be pleasurable. As the gadgets in our pockets and handbags and briefcases become the most impressive technological objects in our lives, the good ol' TV setups in our homes can feel painfully slow and antiquated.  And what these futuristic slates lack in eye-popping bigness, they make up for in deft portability. Want to watch "Monday Night Football" in your backyard for a more tailgate-like experience? You can do that. Spouse kick you off the big screen to watch "Glee?" Grab the tablet and head to the attic. The tablet can be a marriage saver in one-television households. It's also the best thing to happen to lazy Sunday mornings since breakfast in bed...


Via Peter Rosenberg
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