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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising -  and in the EU we are - mine opinion- miles behind look at zeebox for instance. 

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The Digital Rocking Chair's curator insight, August 28, 2013 9:12 PM


"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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In the Age of Digital Disruption, What is a Movie?

In the Age of Digital Disruption, What is a Movie? | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Interesting article, more and moer it's about the experince. It started when we as audience could tape out on tv programs and now movies are more and more released on line. What's the next step? Play a active part in the movie? That's round the corner I think. 

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The Digital Rocking Chair's curator insight, August 11, 2013 12:05 PM


David Rosen:  "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"


A good question!

Charlie Dare's curator insight, August 11, 2013 9:16 PM

If producing a video music or TV product in changing times of digital down loads poor payment for musicians as well as technicians~ "What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set?"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Building a parallax scrolling storytelling framework | Tutorial

Building a parallax scrolling storytelling framework | Tutorial | Stories - an experience for your audience - | Scoop.it
Stevan Živadinović, the brains behind multi-plane side-scroller web comic Hobo Lobo of Hamelin, walks us through the development of the Parallaxer platform and gives a crash course on turning pencil drawings into transparent-background assets...

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The Digital Rocking Chair's curator insight, December 18, 2012 1:47 AM

O.K.  This is a very technical article, but fascinating none-the-less.

Vivalist's curator insight, December 18, 2012 2:24 AM

technical article (tutorial) on the challenges of creating Parallax Scrolling web experience out of your usual drawings.

Dolly Bhasin 's curator insight, December 18, 2012 7:48 PM

Great Idea, would love to try!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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If Content Is King, Multiscreen Is The Queen, Says New Google Study

If Content Is King, Multiscreen Is The Queen, Says New Google Study | Stories - an experience for your audience - | Scoop.it

Ingrid Lunden: "New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content."


Via The Digital Rocking Chair
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Why Hollywood Needs More Experience Designers [Parts I & II]

Why Hollywood Needs More Experience Designers [Parts I & II] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

I agree of course the content should be interesting and appealling. Especially if you take in mind that the just the topof the piramide is going to be actively involved. A lot of te viewers are just watching a part of them are using second screen in a passive way and just a few are active. It will grow slowly but surely. 

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The Digital Rocking Chair's curator insight, August 25, 2013 11:09 AM


No Mimes Media:  "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."


Part II of this article, explaining what an Experience Designer does, can be found here.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Why the Internet May Actually Be Good for the Future of TV

Why the Internet May Actually Be Good for the Future of TV | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Is internet bad for tv? This explains the situation in the US. Does someone knows if it's the same in Europe? My gut feeling tells me that here in the Netherlands TV still has a big chunk of the market. People use tablets and other possibilties as second screen. Futher I have the feeling TV is used as it always is used and at know, this moment in time, watching TV is almost the same as it was a few years ago except for the second screen. Who can tell? 

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The Digital Rocking Chair's curator insight, July 30, 2013 12:33 PM

Graeme McMillan:  "Is the Internet bad for television? Maybe not: Evidence suggests that the web makes people watch more television, and get more engaged with TV advertising" ....

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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In Twitter, An Emerging Creative Medium For The Digital Age

In Twitter, An Emerging Creative Medium For The Digital Age | Stories - an experience for your audience - | Scoop.it

Sarah Kessler:  "The fictional characters on Twitter don't merely parody celebrities. They're creating a distinctly new way to tell stories" ...


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