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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 31, 3:07 PM


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours"

Nuno Bernardo: "The age of multiplatform media is defined by audience behaviours" | Stories - an experience for your audience - | Scoop.it

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Dr. Pamela Rutledge's curator insight, March 19, 12:07 PM

The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out.  This is why customer/audience persona development from a psychological perspective is so important.

danielle's curator insight, March 26, 5:45 AM

the importance of UCD!

António Maneira's curator insight, April 10, 1:32 PM

Great transmedia projects!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Institute and Some Thoughts on Immersive Interactive Storytelling

The Institute and Some Thoughts on Immersive Interactive Storytelling | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, October 14, 2013 4:16 PM


Michella Rivera-Gravage:  "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Seven Tips on How to Utilize Your Audience from Peter Broderick

Seven Tips on How to Utilize Your Audience from Peter Broderick | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, September 19, 2013 5:54 AM


Katie Carman-Lehach:  "The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. [...] Here are Broderick’s seven key ways your audience can be utilized to help your independent project" ...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Why Hollywood Needs More Experience Designers [Parts I & II]

Why Hollywood Needs More Experience Designers [Parts I & II] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

I agree of course the content should be interesting and appealling. Especially if you take in mind that the just the topof the piramide is going to be actively involved. A lot of te viewers are just watching a part of them are using second screen in a passive way and just a few are active. It will grow slowly but surely. 

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The Digital Rocking Chair's curator insight, August 25, 2013 2:09 PM


No Mimes Media:  "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."


Part II of this article, explaining what an Experience Designer does, can be found here.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Connector: Meet The Woman Behind HBO’s Social Scene

The Connector: Meet The Woman Behind HBO’s Social Scene | Stories - an experience for your audience - | Scoop.it

Christine Champagne:  "HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV."


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The Digital Rocking Chair's curator insight, December 26, 2012 11:20 PM

A look at HBO's strategy for brand extensions and audience engagement in the social media space.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Stories - an experience for your audience - | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites]

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites] | Stories - an experience for your audience - | Scoop.it

Desdemona Bandini:  "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The immersed audience: how theatre is taking its cue from video games

The immersed audience: how theatre is taking its cue from video games | Stories - an experience for your audience - | Scoop.it

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The Digital Rocking Chair's curator insight, May 21, 1:43 AM


Thomas McMullan:  "A new era of theatre is borrowing conventions from video games, making invigorating performances in which the viewer becomes a player."

Rescooped by Hans Heesterbeek from Transmedia Production (by Uzzi)
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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair, 'Uzzi' Usman Naeem
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The Digital Rocking Chair's curator insight, February 15, 12:52 AM


Krishna Stott:  "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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The Endangered Author – a species under threat, for good and for bad.

The Endangered Author – a species under threat, for good and for bad. | Stories - an experience for your audience - | Scoop.it

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Hans Heesterbeek's insight:

Keynot from x media lab lausanne 2013 

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The Digital Rocking Chair's curator insight, October 1, 2013 12:55 AM


Simon Staffans:  "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!Keynote, X Media Lab 2013, Lausanne, Switzerland.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Beyond the box [A look at social & second screen TV in New Zealand]

Beyond the box [A look at social & second screen TV in New Zealand] | Stories - an experience for your audience - | Scoop.it

Via The Digital Rocking Chair
Hans Heesterbeek's insight:

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising -  and in the EU we are - mine opinion- miles behind look at zeebox for instance. 

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The Digital Rocking Chair's curator insight, August 29, 2013 12:12 AM


"Anna Jackson explores the world of social or second screen television and looks at a new app for local TV series The Almighty Johnsons."TV lives on!"

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online

Chasing Ice—And Audience Action: How Top Docs Galvanize Causes Online | Stories - an experience for your audience - | Scoop.it

Hugh Hart: "The makers of docs in contention for Oscar nominations talk about activating audiences after they leave the theater."


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The Digital Rocking Chair's curator insight, January 5, 2013 2:23 AM

How to convert an audience from observer to advocate for your cause.

Rescooped by Hans Heesterbeek from #transmediascoop
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Maya Zuckerman on creating an immersive storyworld [#Transmedia]

Maya Zuckerman on creating an immersive storyworld [#Transmedia] | Stories - an experience for your audience - | Scoop.it

Maya Zuckerman:  "So how do we make an immersive Transmedia Project out of The Fifth Sacred Thing?"


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Simon Staffans's curator insight, December 23, 2012 1:43 PM

good question and good answers.

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 6:31 AM

add your insight...

Brad Tollefson's curator insight, January 3, 2013 2:48 AM

Go Maya and team!

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Stories - an experience for your audience - | Scoop.it

Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...


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ChelseyMarie's curator insight, January 18, 2013 8:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Sleep No More: What It's Like Inside the World's Most Interactive Play

Sleep No More: What It's Like Inside the World's Most Interactive Play | Stories - an experience for your audience - | Scoop.it

Leslie Horn: 'Come with me. I've got something to show you. A dark-haired woman clad in a long beaded dress said this to me as she whisked me away into the strange underworld of "Sleep No More."'


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