Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Serious business of gaming

Serious business of gaming | Stories - an experience for your audience - | Scoop.it

"Gamification, gamefullness and alternative reality sound like fun, but as Anna Jackson explains, they are important and serious gaming concepts."


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Luca Brigada's curator insight, March 19, 2013 6:48 PM

Gamification is "the use of game mechanics and game design techniques in non-game contexts" (mashable.com) and it's a huge trend in marketing right now, as well as an idea that is being embraced in health, education and non-profit sectors.

 

Examples of gamification are:

- Badges to reward participation (e.g foursquare)

- Assigning missions and using levels of achievementImposing time limits Points

- Rewards and leaderboardsMaking everyday tasks fun by turning them into a game.

 

Matmi's curator insight, March 28, 2013 6:55 AM

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

Danny Ong's curator insight, September 24, 2013 1:26 AM

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Predicting Transmedia and Augmented Reality Futures

Predicting Transmedia and Augmented Reality Futures | Stories - an experience for your audience - | Scoop.it

Gary Hayes: "The spine of [Predicting Present Futures'] rather winding narrative arc was some simple trend extrapolation across four of the key themes and asking questions about their trajectories:

Social Share & Online Connection TV & Everything Else Mobile & Locationalism Transmedia & Content Everywhere"


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Imagineering New Transmedia Projects with Disney's Living Worlds Program

Imagineering New Transmedia Projects with Disney's Living Worlds Program | Stories - an experience for your audience - | Scoop.it

Michael Andersen: "Walt Disney Imagineering has been using the Disney theme parks and resorts as centers for innovation in storytelling for decades, finding interesting ways to create rich experiences that play out across media" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Want to create an ARG? There may soon be an app for that

Want to create an ARG? There may soon be an app for that | Stories - an experience for your audience - | Scoop.it
Lonelygirl15 writer and ARG creator Jan Libby is currently seeking Kickstarter funds for a new alternate reality game experience called Snow Town, but the underlying technology could become a secret weapon for creating transmedia experiences.

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