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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from #transmediascoop
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5 Really, Really Important Shifts (not trends) in #Media & #Technology

5 Really, Really Important Shifts (not trends) in #Media & #Technology | Stories - an experience for your audience - | Scoop.it
I'm not one for lists, nor do I pay too much attention to trends (trends are fleeting), but I do see a whole lot of shifts in the work I do. You know, seismic ones.

Via Simon Staffans
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Whenabouts Turns “Modern Antiques” into a Transmedia Adventure for Curious Kids

Whenabouts Turns “Modern Antiques” into a Transmedia Adventure for Curious Kids | Stories - an experience for your audience - | Scoop.it
Floppy disks, VCRs, telegrams, crates, and even snail-mail become puzzle pieces in a new hybrid book / subscription / game experience.

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Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience

Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience | Stories - an experience for your audience - | Scoop.it
How to tell engaging TV stories for the XXI century´s audiences? Dr. Aleks Krotoski, presenter of the BBC 2 series Virtual Revolution (2010), explains why the convergence between the online and the...
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If Content Is King, Multiscreen Is The Queen, Says New Google Study

If Content Is King, Multiscreen Is The Queen, Says New Google Study | Stories - an experience for your audience - | Scoop.it

Ingrid Lunden: "New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content."


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Clarity in Trasmedia

Clarity in Trasmedia | Stories - an experience for your audience - | Scoop.it
A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially ...

Via Simon Staffans
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Film Editing Tips – There’s a Reason They Call it “Cutting” - Redforward

Film Editing Tips – There’s a Reason They Call it “Cutting”   - Redforward | Stories - an experience for your audience - | Scoop.it

Did you ever stop to think about all the filmmaking terms we use nowadays that harken back to the good ol’ days when “films” were actually shot on film? (Uh, wait. They’re still shot on film. Hmm?)

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The secret truth about writing

The secret truth about writing | Stories - an experience for your audience - | Scoop.it
When was the last time you went to a movie and wanted to stay behind and watch it again? What was the last political stump speech that made you laugh and cry and want to go knock on the doors &hell...
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Can Product Videos Increase Conversion Rates?

Can Product Videos Increase Conversion Rates? | Stories - an experience for your audience - | Scoop.it
Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
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Rescooped by Hans Heesterbeek from Tracking Transmedia
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A New Film Distributor That Wants To Do It RIght

A New Film Distributor That Wants To Do It RIght | Stories - an experience for your audience - | Scoop.it
Izkara is redefining the movie experience for both film goers and content creators.

Help us bring Izkara to the world.

 


We believe great films should be easy to find and watch. We're tired of reading about great films or watching awesome trailers and not being able to see them. We believe filmmakers should be paid fairly for their work. We believe consumers should own what they purchase. And finally, we believe that media should be available worldwide, ready to be watched on any device, at anytime, anywhere.

 

Imagine having immediate access to some of the most amazing films we can find that don't have massive distribution deals. Now imagine being able to watch those films when you want to, where you want to, on your terms. This is the heart and soul of the Izkara platform. Your purchased content is yours to keep....

 


Via siobhan-o-flynn
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Doodlecast Pro - App to Create Presentations

Doodlecast Pro is the easiest way to create presentations on your iPad. The app records your voice as you draw to create quick presentations. Doodlecast Pro saves videos to the camera roll making it easy to import them into popular video editors or presentation tools such as iMovie, Keynote, or iBooks Author. Perfect for teachers, students, business people and anyone needing an elegant way to share ideas.

Rich feature set:
• Multiple brush and pointer styles
• Control over colours, line weight and opacity
• Set backgrounds and import your own images
• Support for multiple pages as well as undo and redo
• Save videos and images directly to your photo album
• Built-in support for sharing via e-mail and YouTube

Doodlecast Pro helps you create and share videos for a range of purposes:
• Prepare lessons to share with your students.
• Create video school reports on your favourite topic.
• Provide feedback on visual designs, layouts, or charts.
• Annotate charts and graphs for business presentations.
• Capture mind maps and notes during brainstorming sessions.
• Create fun animated messages to send to friends and family.

CAPTURE THE PROCESS: PROBLEM SOLVED
The thinking that goes into presentations and brainstorming sessions is as important as the end results. Doodlecast Pro helps you capture the whole process, not just the result - making it easy to share and review your ideas.

CONVENIENT FILE FORMATS
Doodlecast Pro saves videos and images in standard formats making it easy to share or import into a variety of editing and presentation tools.


Via Ana Cristina Pratas, Aki Puustinen
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Google’s Multi-Screen Mantra

Google’s Multi-Screen Mantra | Stories - an experience for your audience - | Scoop.it
Google is out with a new study “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” It describes how we use multiple screens for the completion of a single task.

Via Simon Staffans
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Storycraft: What Literature Can Do That Film Cannot

Often, taking up these books was a way to escape from the difficulties of being young in the hard-bitten New Hampshire mill-and-college town where I (mostly) grew up. Whatever the reason, I learned through this experience the same thing all bookish kids do -- that books, and especially novels, have the power to strike an almost musical chord of emotions. The novelist John Gardner referred to this effect as the “vivid, continuous dream” of fiction.

 

Now, film is a wonderful art. It’s an important art, and in recent years there have even been some excellent shows on TV. But you can’t get the same kind of transportation from visual media. Films don’t last as long as books, for one thing, and the experience is just nowhere near as deep.


Via Gregg Morris
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Making your first feature film: can art and business coexist?

Making your first feature film: can art and business coexist? | Stories - an experience for your audience - | Scoop.it
The director of Interview with a Hitman on how he learnt to balance his own vision with the realities of getting a project off the ground...
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Medienwoche 2012 - Best of Transmedia Entertainment Worldwide

A short overview of good examples in the sense of Transmedia Storytelling.
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Precious Alchemy or Worthless Chemistry - Value of Transmedia & Mul...

Note: Script embedded in notes below and full talk will appear on personalizemedia.com Precious Alchemy or Worthless Chemistry The Perceived vs Actual Values of...
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Slides: "Precious Alchemy or Worthless Chemistry" Real Value of Transmedia & Multiplatform

Precious Alchemy or Worthless Chemistry
The Perceived vs Actual Values of Transmedia and Multi Platform Storytelling
A keynote presentation at a recent ABC Radio beyond Radio conference.
Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.

The Transmedia Value Proposition Numbers or deeper engagement? Support for linear properties or how users influence and resonate with stories? Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation, or all of the above?


Via Gary Hayes
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Stories - an experience for your audience - | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!

 

But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 

 

If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."

 

What a hoot! And you can do this too for your biz :)) 

 

Have a wonderful holiday weekend everyone and chat with you next week. 

 

Keep sharing your stories!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Learn the Finer Points of Comedy and Criticism with Comedian Mike Birbiglia and Ira Glass - NoFilmSchool

Learn the Finer Points of Comedy and Criticism with Comedian Mike Birbiglia and Ira Glass - NoFilmSchool | Stories - an experience for your audience - | Scoop.it
A few weeks ago Joss Whedon released a great video sarcastically addressing a growing concern involving independent films taking away precious screens from...
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Storytelling

Storytelling | Stories - an experience for your audience - | Scoop.it
Visual storytelling demands a place in any organization’s business communications. Book Reviews Social Media Favorites #Infographic: #Storytelling Vs.
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Brilliant Example of Organizational Storytelling: Curiosity's Seven Minutes of Terror - Communicate Asia

Brilliant Example of Organizational Storytelling: Curiosity's Seven Minutes of Terror - Communicate Asia | Stories - an experience for your audience - | Scoop.it

Still wondering what a great example of organizational storytelling look like? Here is the best example I have seen in a while. NASA, a publicly funded organization, needs to explain to citizens and fans around the globe why the Mars landing was such am amazing engineering feat. This five minute video does so brilliantly and illustrates how organizations can look for interesting ways to share their stories.

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Rick Heinrichs Talks FOURTH WALL STUDIOS and The Gamblers | Collider

Rick Heinrichs Talks FOURTH WALL STUDIOS and The Gamblers | Collider | Stories - an experience for your audience - | Scoop.it
Rick Heinrichs of FOURTH WALL STUDIOS talks about innovative interactive transmedia, collaborating with creative directors and The Gamblers...

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Is Myth Dead? Part 1: What is Myth and how did we kill it? 

Is Myth Dead? Part 1: What is Myth and how did we kill it?  | Stories - an experience for your audience - | Scoop.it
“Everything is flux.” Heraclitus
It may seem that the word “myth” has lost its meaning to us as a psychological or spiritual term. No, the situation is more drastic than that. Myth has become the...
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The Top 17 Free Digital Stotytelling Apps for The iPad

The Top 17 Free Digital Stotytelling Apps for The iPad | Stories - an experience for your audience - | Scoop.it

The iPad is such a boon in education. It is making a slow but steadfast revolution in the way instruction is both delivered and received ...


Via David Miller, Jenny Smith, Paula Jamieson, John Evans, Richard Jones, Aki Puustinen
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Compelling Storytelling: The Key Ingredient Of Successful B2B Content

Compelling Storytelling: The Key Ingredient Of Successful B2B Content | Stories - an experience for your audience - | Scoop.it

B2B marketers believe the key to effective content lies in powerful storytelling. This is one of the major takeaways from B2B Content Marketing Trends 2012 – an industry survey conducted within the B2B Technology Marketing Community on LinkedIn.

 


Via Gregg Morris
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How to Mindfully Prepare for Your Next Creative Project

How to Mindfully Prepare for Your Next Creative Project | Stories - an experience for your audience - | Scoop.it
We Must Meet Each New Work for the First Time As artists, we develop style, routines, working habits that shape how we approach our work. It can be tempting to move on to the next project as more o...
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