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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Fantastic "read" animation | Storytelling by Química visual

This works for storytelling too! (c)2012 Laura S.
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The art of storytelling

The art of storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling has never been more important. So a recent visit to the Hayward Gallery’s exhibition, ‘Invisible: Art About the Unseen’, made me think. The exhibition exhibited nothing.

 

People like a story. And here, I thought, there was an acute parallel to brand management. Without a story, a brand is simply a name. A story creates mystery, intrigue and a reason to share. Cognitive neuroscience has long recognised narrative as the organising principle of memory, as well as stimulating the release of endorphins: stories are easier to remember and make people happy. Stories also aid learning, establish trust, create standout and kindle an emotional connection.

 

Many successful businesses put storytelling at the heart of their brands: Johnnie Walker leverages the story of its founder at every opportunity to express the brand’s heritage; Innocent uses the story of how its three youthful founders decided to quitting their jobs and found Innocent based on how many of its empty bottles were in the ‘Yes’ bin at a music festival to communicate its fun, youthful, start-up appeal; Nescafé famously placed its ‘Gold Blend’ couple’s romance at the heart of its advertising in the 1980s to build an emotional connection with customers.


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Transmedia as foresighting. transmedia futures event s lab ocadu

A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU...

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[Chuck Wendig] 25 Of My Personal Rules For Writing And Telling Stories

[Chuck Wendig] 25 Of My Personal Rules For Writing And Telling Stories | Stories - an experience for your audience - | Scoop.it

Chuck Wendig:  "Okay, what follows are really just mottos or sayings or made-up platitudes that I happen to live by, and for all I know I’ll only live by them for a couple weeks until I realize they comprise a fetid heap of horseshit. But, I thought I’d like to write them down just the same" ...


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stories build a brand image!

stories build a brand image! | Stories - an experience for your audience - | Scoop.it
When a business reaches a certain level of exposure, a key way to take the business to the next level is through effective branding. While most businesses understand the importance of brand recognition, they do not always realize the importance of incorporating a powerful and relevant story into their brand.

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Transmedia Storytelling. A short definition

A visually appealing explanation on the concept of Transmedia through motion graphic by Patrick Greimel.

Nice work. [mirmilla]


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Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | Stories - an experience for your audience - | Scoop.it

StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.

 

Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.

 

They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.

 

So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.

 

Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.

 

The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.

 

IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
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Sleep No More: What It's Like Inside the World's Most Interactive Play

Sleep No More: What It's Like Inside the World's Most Interactive Play | Stories - an experience for your audience - | Scoop.it

Leslie Horn: 'Come with me. I've got something to show you. A dark-haired woman clad in a long beaded dress said this to me as she whisked me away into the strange underworld of "Sleep No More."'


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Top 10 User-Generated Storytelling Blogs : Media : Technology : Blogs.com

Top 10 User-Generated Storytelling Blogs : Media : Technology : Blogs.com | Stories - an experience for your audience - | Scoop.it

Top 10 user generated storytelling blogs

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TransmediaKIDS.com Interactive Storytelling in Children's Media

TransmediaKIDS.com Interactive Storytelling in Children's Media | Stories - an experience for your audience - | Scoop.it

HeY there! I've worked in Children's Publishing for over 20 years as an editor, book designer and author/illustrator of picture books. I believe publishing + transmedia + creative curriculum is a killer combo for delivering & extending imersive book experiences for kids. These are my notes.


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Nokia's City Lens Hopes to Make Augmented Reality Mainstream

Nokia's City Lens Hopes to Make Augmented Reality Mainstream | Stories - an experience for your audience - | Scoop.it
Nokia's new City Lens app lets users access augmented reality maps on the fly.City Lens is the latest app in Nokia’s Navigation suite of apps. This suite includes Nokia Maps (formerly known as Ovi Maps), which includes true offline map access (not just offline caching) available within any application.

A number of different companies have dipped their toes into the AR waters over the years — including Yelp and Google Places. From the demos, Nokia’s City Lens looks like the most accomplished try at the technology yet.


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Rescooped by Hans Heesterbeek from Story and Narrative
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5 Staples of Storytelling from The Elements of Style

5 Staples of Storytelling from The Elements of Style | Stories - an experience for your audience - | Scoop.it

You probably know the name E.B. White from such childhood gems as Charlotte’s Web and Stuart Little, but he also co-authored a book with William Strunk Jr. in 1918 that has made a lasting impression on the world of writing called The Elements of Style.

 

The ultimate English writing style guide is made up of rules of usage, composition and form as well as words and expressions that are commonly misspelled. Granted it sounds like a bore, but there’s much in the venerable book that we can use to better our presentations.


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Transmedia Podcast – Episode 3 – TryLife – Transmedia Storyteller

Paul Irwin discusses his project TryLife – an interactive video series built for, with and from teen participation, live events and community outreach.


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The Art of Storytelling

The Art of Storytelling | Stories - an experience for your audience - | Scoop.it

That’s what great storytelling does. It doesn’t just impart information; it weaves a tapestry of insight, emotion, humor and straight talk that makes its way to your mind through your heart.

 

For those of us in the advertising, marketing and communications professions, there are valuable lessons to be learned from the art of storytelling and how this skill can be used to help build brands and enhance reputations.


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Once upon a time: The importance of storytelling in leadership

Once upon a time: The importance of storytelling in leadership | Stories - an experience for your audience - | Scoop.it

Stories work for leaders as a successful communication technique for several reasons. Storytelling translates dry and abstract numbers into compelling pictures of a leader’s goals. Stories convey emotion effectively, and emotion united with a strong idea is persuasive. We remember what we feel and our emotions inspire us to take action. Charts can leave listeners bemused; documents remain unread and dialogue is just too laborious and slow. Although good business cases are developed through the use of numbers, when faced with the task of persuading others to get enthusiastic about a major change, storytelling is the only thing that works. Stories are memorable: research claims that we are up to 22 times more likely to remember a story than a set of disconnected facts.


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The Rules of Storytelling

The Rules of Storytelling | Stories - an experience for your audience - | Scoop.it
If you want to know all there is about motors, you go to a mechanic. For all there is to ...
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How Brands Are Getting Personal Through Storytelling

How Brands Are Getting Personal Through Storytelling | Stories - an experience for your audience - | Scoop.it
A handful of brands have earned the trust of their target audience in a natural, organic way. Here are some tips on how to motivate your target using their story.

 

These days, smart advertisers are tying their brands into their customers’ personal stories. Or, more accurately, they’re helping their customer connect more deeply to his or her own personal story through the brand’s story.

 

Brands like Patagonia, Southwest Airlines and Apple have earned the trust of their target audience in a natural, organic way. Their customers don’t perceive “the story” they’re being told as marketing, but rather as a welcome outreach – like getting a thoughtful card from a good friend. So, if your advertising message doesn’t seem to be motivating your target, chances are your brand story isn’t jiving with your customer’s personal story.


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NABC: How to develop an idea

Here explained very quickly and easily why getting an idea for a documentary it is not enough.

 

Sheffield Doc / Fest published this effective video in conjunction with other equally interesting.

 

Crewing Timelines: "Short animation describing the trials and tribulations of putting together a crew."

[ http://bit.ly/N2IYOy ]

 

A Slate: "The importance of developing a slate of projects."

[ http://bit.ly/RZYyeo ]

 

Everything available on their YouTube Channel:

http://www.youtube.com/user/sheffdocfest


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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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2 Key Resources for Crafting and Telling Your Story

2 Key Resources for Crafting and Telling Your Story | Stories - an experience for your audience - | Scoop.it
2 Key Resources for Crafting and Telling Your Story #branding http://t.co/dSTW1KN1...

 

Want to up your marketing game? Then here are two resources for you recommended by a a great Internet marketer Dan Schawbel.

 

Both are books that look really intriguing. One is about a visual guide to writing effective website copy, which I think is quite a unique take on how you put together your website text.

 

The other book is about seven ways to tell the story of your personal brand.

 

Go read Dan's reviews and see if these books would be helpful to you. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Business of Storytelling

The Business of Storytelling | Stories - an experience for your audience - | Scoop.it

Gunther Sonnenfeld:  "With global economic parity looming, companies can no longer rely on themselves for the answers. They must co-create new value systems with their customers and other businesses not only to survive, but to grow. And stories – or the act of curating them – can provide amazing new opportunities for growth."


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How To Tell A Story—Right Now—From A Master Of Improv

How To Tell A Story—Right Now—From A Master Of Improv | Stories - an experience for your audience - | Scoop.it
What we say matters a great deal, but so does what we don’t say. There are times when you just can’t afford to clam up when called upon to contribute.
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Transmedia Requires New Breed of Writers, Publishers | Digital Book World

Transmedia Requires New Breed of Writers, Publishers | Digital Book World | Stories - an experience for your audience - | Scoop.it
By Alison Norrington || For transmedia novelists (and publishers) to retain creative control will require more than a repurposing of content.

Via Zoltan Deak, Peter Usagi
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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | Stories - an experience for your audience - | Scoop.it
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Business Bard's curator insight, April 15, 2013 4:53 PM

just testing

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The importance of storytelling

The importance of storytelling | Stories - an experience for your audience - | Scoop.it
Here is a very interesting report on storytelling compiled by Nancy Kanter, Senior Vice President, Original Programming and General Manager at Disney Junior, Walt Disney’s television channel for pre-schoolers and their families, marking their one year anniversary.

 

On Disney’s influence on storytelling, Lynn Whitaker of the Department of Theatre, Film & TV Studies, University of Glasgow, said: As an academic in the field of children’s media I am frequently struck by the passion and commitment of those who make and promote high quality media for our youngest citizens. By high quality media I mean those programmes, books, games and films that truly have the power to inspire our children, to enrich their lives, to provide insight, wonder and lasting values that shape a child’s understanding of self and others. One doesn’t need to be an academic to know that the name of Walt Disney is synonymous with such media.


Via Gregg Morris
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You are the storyteller

We all have our own stories, part visible, part hidden. How we choose to live is our story too, and we must own it and live the life our heart longs to live. Yet too often, we live a life that’s bound by what we tell ourselves even if that is based on out of date or incorrect information or values.

 

We are not children any more. So why do we allow our parents or teachers voices to ring in our heads when we are free to choose what we want to hear instead?

 

If there was no encouragement given, if others fears were projected on to us, if little love or hope was offered, or what we remember is negativity or criticism, this is not our truth. It’s simply our past – and it’s time to forgive and let it go. Nothing you do or think will change it, and holding on to it is holding you back from being all that you can be.

 

People do the best they can at the time. It’s how you live your own life, so don’t expect others to live more perfectly than you. They simply did what you did, and lived out THEIR parents and teachers values, belief and examples, without question – except where they chose to break free and tell a different story. And you are no different.


Via Gregg Morris
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