Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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How to Tell a Story: 10 Simple Strategies

Here's a link to a PDF by Jonah Sachs (Story Wars). Well worth your reading time.

 

http://j.mp/QSIPhQ

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Storytelling and Connecting Through Sound

Storytelling and Connecting Through Sound | Stories - an experience for your audience - | Scoop.it

Storytelling is something I have been passionate about since before I can remember. I’ve always loved listening and telling stories traditionally (spoken, written) and as a child of the digital revolution, through pictures (Instagram & EyeEm), gifs (Loopcam) and most importantly through sound (SoundCloud, ThingLink). Working with creators who use sound to express themselves has been extraordinary and at times challenging, but consistently mind blowing to behold.

 

Something that has struck me while working with so many community members who create beautiful sounds is the storytelling aspect of their actions.

 

Musicians tell stories through a pluck of a string, actors tell stories through a drop in tone or pause, poets tell stories through their words, and so on and so forth. When their stories are told through sound they are given little wings that metaphorically sprout and allow their stories to be heard across the globe. It is a beautiful thing!

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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Writing & Documenting Open Storyworlds and Participatory Stories

Writing & Documenting Open Storyworlds and Participatory Stories | Stories - an experience for your audience - | Scoop.it

Robert Pratten: "Many writers and producers when they first come to transmedia storytelling aren’t sure how to tie together the storytelling part with the experiential part" ...


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3 Tips from the Master of Storytelling: Apple | Ethos3 - A Presentation Design Agency

3 Tips from the Master of Storytelling: Apple | Ethos3 - A Presentation Design Agency | Stories - an experience for your audience - | Scoop.it
The interwebs are buzzing with excitement for the unveiling of Apple’s latest gadgets, including the highly anticipated iPhone 5.

Via José Carlos
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Tell Me a Story (SSIR)

Tell Me a Story (SSIR) | Stories - an experience for your audience - | Scoop.it
Eight tips for creating powerful narratives that drive social impact.

Via José Carlos
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Meeting Mitzi

Meeting Mitzi | Stories - an experience for your audience - | Scoop.it
The “in” thing in the sales world these days seems to be story; everyone is preaching story. And for me, to talk about the power of story requires a story of my own… I often get reminded of the rea...
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Supercharge Your Sales Conversations with Story | Stories That Sell

Supercharge Your Sales Conversations with Story | Stories That Sell | Stories - an experience for your audience - | Scoop.it

A guest post by Andrew Nemiccolo

 

We hear a lot these days about the importance of storytelling in business – especially for sales people. But if you’re a sales person, you may still be wondering how exactly you’ll weave stories into your next face-to-face sales call. The marketing team has provided you several written case studies of client success stories, and your sales boss has asked you to “throw in a few personal anecdotes, too.”


Via Kathy Hansen
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Save the Storytelling; Big Investors Are Hungry for Company Data

Save the Storytelling; Big Investors Are Hungry for Company Data | Stories - an experience for your audience - | Scoop.it

[Here's evidence that sometimes data doesn't need to be wrapped in a story.]

 

[Last year, Dutch pension fund manager APG wanted to compare how European telecom companies managed the energy needed to run their power-hungry data centers and networks. It turned out to be a tricky question.]

 

These documents have largely evolved into “sustainability reports” that discuss the nonfinancial aspects of a business known as "environmental, social, and governance" (ESG) factors. "They've become much more quantitative and less storytelling, if you will," says Bruce Kahn, senior investment analyst at Deutsche Bank Climate Change Advisors. "The more data that corporations disclose, the more useful it is to us."

 

[Image: Contractors build a lattice tower during construction. Photographer: Sam Hodgson/Bloomberg]

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Rescooped by Hans Heesterbeek from Tracking Transmedia
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Simple rules, complex behaviours: gamification and learning | Ben Betts is...

Simple rules, complex behaviours: gamification and learning | Ben Betts is... | Stories - an experience for your audience - | Scoop.it

One of the most common criticisms I see of Gamification for learning is its simplistic, behavioural approach when what we really need to foster is more complex, creative knowledge creation. Increasingly, I don't see a conflict....

 

...Flocking birds are one of nature’s great sights. How they co-ordinate into wonderful patterns, swooping and soaring as one, is as close to magic as you can come without an iPad.

 

Or is it? It might look complex, but actually it’s simple. Birds in a flock are said to follow 3 rules:

 

1. Generally head in the same direction as everybody else
2. Don’t hit any other bird
3. Don’t be on the outside of the flock

 

That’s it. That’s all there is to creating a majestic flock. There’s a bunch of variations and additions to the above rules, but that’s the fundamental principle.

 

Simple rules can lead to complex behaviours.

We see this pattern elsewhere. Conway’s Game of Life embodies a similar principle – incredible patterns that, in some cases, seem to replicate life itself, emerge from simple rules....


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Do You Need Pixie Dust To Market Your Game? - What Games Are

Do You Need Pixie Dust To Market Your Game? - What Games Are | Stories - an experience for your audience - | Scoop.it
Should you be secretive and attempt to build a myth around your game?
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Mobile App Market to Almost Double This Year to 45 Billion [REPORT]

Mobile App Market to Almost Double This Year to 45 Billion [REPORT] | Stories - an experience for your audience - | Scoop.it
Smartphone users worldwide will download more than 45 billion apps this year, nearly twice the number of apps that were downloaded in 2011.

Apple, Google and Microsoft dominate the global app market, with Apple accounting for the largest portion of app downloads in 2012. Gartner projects that there will be about 21 billion apps downloaded from Apple’s App Store this year, a 74% increase from the previous year. Going forward though, Gartner predicts that these companies will see growing competition in the app market from Facebook and Amazon.

“Amazon has appealed to users with its strong brand, global presence and a good selection of high-quality content while Facebook’s recently launched App Center — supporting both mobile devices and desktops — will become a powerful competitor due to its strong brand and leading position in social networking and gaming,” said Sandy Shen, Gartner’s research director.

By 2016, Gartner estimates that there will be more than 300 billion apps downloaded annually, or more than 10 times the amount that were downloaded in 2011. While the appetite for apps will continue to increase, the appetite for paid apps will actually decline as a percentage of overall downloads.


Via Gary Hayes
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Matmi's curator insight, January 23, 2013 8:04 AM

Even more reason to invest in app produced by Matmi - HK

ThierryLabro's curator insight, February 1, 2013 3:13 AM

Le marché des applications mobiles doublera cette année

Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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CFC - ideaBOOST: The Ghost Town Project [#transmedia]

CFC - ideaBOOST: The Ghost Town Project [#transmedia] | Stories - an experience for your audience - | Scoop.it

Canada is home to many groundbreaking transmedia initiatives and projects.  The Ghost Town Project, on ideaBOOST, being one of them and well worth supporting.

 

Described as "a Kickstarter for business development,"  ideaBOOST. is an innovative business and creative development lab for digital entertainment.  To learn more, click here for an excellent Marketwire post by Aaron Broverman.


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Screenwriting Advice Video #25: What is subtext in a screenplay?

What is subtext? What are some examples?
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Rediscovering The Art of Storytelling

Rediscovering The Art of Storytelling | Stories - an experience for your audience - | Scoop.it

Some stories are told only during certain seasons, at a particular time of day, or in specific places. In the same vein, some stories are meant to be heard only by specific people. These stories often teach important lessons about a given society’s culture, the land, and the ways in which members are expected to interact with each other and their environment. The passing on of these stories from generation to generation keeps the social order intact. As such, oral histories must be told carefully and accurately, often by a designated person who is recognized as holding this knowledge. This person is responsible for keeping the knowledge and eventually passing it on in order to preserve the historical record.

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Rescooped by Hans Heesterbeek from Tracking Transmedia
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Fantastic! A Demo Video for Transmedia Platform: Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.

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Watch a novel being written 'live'

Watch a novel being written 'live' | Stories - an experience for your audience - | Scoop.it
Alison Flood: Fantasy author is offering readers the chance to watch her novel taking shape, word by word, on a Google document...

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Change This - How to Tell a Story: 10 Simple Strategies

Change This - How to Tell a Story: 10 Simple Strategies | Stories - an experience for your audience - | Scoop.it
“Maybe it’s because we’re all so overloaded with information. Maybe it’s because we’re all so starved for meaning. Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.

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From the Heart Productions :: The Roy W. Dean Film and Writing Grants

From the Heart Productions :: The Roy W. Dean Film and Writing Grants | Stories - an experience for your audience - | Scoop.it
From the Heart Productions is a nonprofit 501(c)(3) organization dedicated to funding films that are unique and make a contribution to society. Our goal is to make films that might otherwise never be made.
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Transmedia Podcast – Episode 4 – Reliable Witness – Transmedia Storyteller

Transmedia Podcast – Episode 4 – Reliable Witness – Transmedia Storyteller | Stories - an experience for your audience - | Scoop.it

Mez Packer discusses the writing process and project initiation for the transmedia story Reliable Witness which includes a live installation as part of the Birmingham Book Festival Oct 4th – 13th 2012


http://www.reliablewitness.co.uk/


http://www.mezpacker.co.uk/


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Branding the future – how brands are moving with the times

Branding the future – how brands are moving with the times | Stories - an experience for your audience - | Scoop.it
Steve Stokes  is Strategy Director at Manning Gottlieb OMD, UK, working with clients such as Renault, Playstation, Starbucks and Nestle, to utilize modern storytelling to enhance their brand and advertising messages.

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How to Stump: Storytelling Tips from the Campaign Trail

How to Stump: Storytelling Tips from the Campaign Trail | Stories - an experience for your audience - | Scoop.it
No matter what you think about politics, election season is a great case study in storytelling.

 

The Republican and Democratic national conventions alone brought dozens of speakers to the stage. And with two months to go before Election Day, there’s still ample opportunity to glean tips for “getting out the vote” with your own constituents, be they employees, customers or investors.

 

We asked communications experts to weigh in on what business leaders can learn from the campaign trail.

 

[Image credit: Here and Now http://hereandnow.wbur.org/2012/09/04/michelle-obama-speech]

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Genius! Visualizing Virality: The xx’s New Album Premieres Through A Single Fan

Genius! Visualizing Virality: The xx’s New Album Premieres Through A Single Fan | Stories - an experience for your audience - | Scoop.it
Last Monday, at around noon EST, only one person was listening to The xx’s upcoming sophomore album, Coexist.Today, through no marketing intervention, the band’s new music is now being heard all around the world.

 

Today, through no marketing intervention, the band’s new music is now being heard all around the world. (They have since posted a link on their Facebook page to stream the album.)

 

While other bands have experimented with social-media-driven record releases, typically those campaigns begin with a big public reveal. In this case, the band originally shared the album with just a single listener, with the intention of observing the viral spread (the first listener’s identity is being kept secret, but he or she lives in southeastern England). The band, partnering with Microsoft, built a website to track the path of their digitally distributed Coexist. After a gradual build, the site crashed due to unprecedented traffic....


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$1500 for Augmented Reality Glasses?! Early 2013 release - Test Driving Google Glasses

$1500 for Augmented Reality Glasses?! Early 2013 release - Test Driving Google Glasses | Stories - an experience for your audience - | Scoop.it
A Journal reporter tries on Google Glass, essentially a wearable smartphone in the guise of eyeglasses that allows the user to take pictures, send messages and perform other functions via voice-activated command.

But models and hype go only so far. The glasses were ultimately disappointing because the software isn't finished. Much of the basic functionality that Google is building toward for the first commercial release later next year wasn't working. And we're just beginning to grapple with the privacy issues raised by such pervasive technology.

When I asked to use the navigation feature that would show me maps of places I want to go, Mr. Brin said it is prototyped but not in the version he showed me. The calling and messaging capability that would allow me to phone someone one or see and respond to a text message also wasn't functional.

At the Diane Von Furstenberg finale, several models sported Google glasses--high-tech eyewear with a mini camera and monitor built in. Video via WSJ's #WorldStream.

Google plans to release an initial version early next year for the hard-core fans who shelled out $1,500 on pre-order, but Google Glass will remain a novelty item as long as the price tag stays that high.


Via Gary Hayes
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Transmedia Tuesday: Rides.tv Will Scare the Crap Out of You

Transmedia Tuesday: Rides.tv Will Scare the Crap Out of You | Stories - an experience for your audience - | Scoop.it

Chaunton: "Keep in mind that Rides.tv is technically still in beta, so there’s no guarantee that any of these series will stick around, but here are three cool new transmedia story experiences to check out" ...


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Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Stories - an experience for your audience - | Scoop.it
In 1999, I attempted to launch a content production venture called Transmedia Productions. Its vision was to develop and market narratives, which woul...
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