Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Innovation Excellence | Anatomy of a (BIF8) Storyteller: Saul Kaplan

Innovation Excellence | Anatomy of a (BIF8) Storyteller: Saul Kaplan | Stories - an experience for your audience - | Scoop.it
n any given week around the country and the world there are gatherings where people sluff on their everyday lives like dead skin and and come to get inspired. BIF8, which stands for Business Innovation Factory’s intimate gem of a conference + gathering , stood its ground in Providence, Rhode Island this week and delivered vibrant stories from a mix of people creating deliberate and profound change.

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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How To Tell A Story—Right Now—From A Master Of Improv

How To Tell A Story—Right Now—From A Master Of Improv | Stories - an experience for your audience - | Scoop.it
What we say matters a great deal, but so does what we don’t say. There are times when you just can’t afford to clam up when called upon to contribute.

 

I love that this article is approaching storytelling skills from the field of improv -- because we receive a couple of good (maybe new) insights.

 

Like "whatever makes a memory a memory makes it interesting" and "know when to hold back."

 

Many of these are good common sense rules that can often be forgotten. And I just like that even though when you read closely, a lot of this material sounds familiar, the voice from the improv world makes me think about some of these tips in different ways. That is always a good thing!

 

Oh, and BTW  -- it is hard to find good articles on story TELLING skills. There is always tons of stuff on story structure and story crafting. But live storytelling skills -- not so much. Another reason I doubly appreciate this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Reflections on transmedia – Nordic Panorama edition

Reflections on transmedia – Nordic Panorama edition | Stories - an experience for your audience - | Scoop.it

Simon Staffans: "I thought I’d share some of my reflections from the past couple of days, things that hit me while talking to documentary filmmakers from around Europe as well as with aspiring transmedia startups from different fields" ...


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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"Engage" With Cloud Filmmaking

"Engage" With Cloud Filmmaking | Stories - an experience for your audience - | Scoop.it
Following up on her “Cloud Filmmaking Manifesto,” filmmaker Tiffany Shlain introduces the second film in her “Let it Ripple” series—a uniquely collaborative process, from creation through dissemination.

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The Clue to a Great Story: Make Me Care

The Clue to a Great Story: Make Me Care | Stories - an experience for your audience - | Scoop.it
Storytelling. You've probably heard the term for some years now, even if it's not a new thing. The call for using storytelling as a communication tool is everywhere today. "Use storytelling as a ma...
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Elements of multimedia storytelling

A talk from the Noorderlich Photo Festival in the Netherlands.

Via José Carlos
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Digital Storytelling and Transliteracy | Social Media Club

Digital Storytelling and Transliteracy | Social Media Club | Stories - an experience for your audience - | Scoop.it
Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and I’ll remember it forever. Gail Matthews-DeNatale, Academic Technology, Simmons College Once upon a time storytelling was a verbal art.

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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Stories - an experience for your audience - | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.
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Rescooped by Hans Heesterbeek from Story and Narrative
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Sequential Viewing: What Filmmakers Need to Know About Stories That Move Across Devices

Are you still watching TV like your grandparents did in the 1950s?

If you want to stay relevant as a 21st century filmmaker, you need to understand how New World consumers are watching films online. Important information about those evolving viewing habits is contained in an August 2012 Google report, entitled “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”

The Google report provides dramatic evidence that users are increasingly moving between devices to accomplish their goals. Understanding how behaviors are changing (e.g., how viewers are receiving - and interacting with - content) just might help filmmakers to make films that don't look hopelessly outdated (like a 1950s TV show?).


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Rescooped by Hans Heesterbeek from Documentary Evolution
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Building Interactive Stories Miniworkshop

A mini workshop I did about interactive storytelling in september 2011 as part of the Photostories event at Noorderlicht photo festival in the Netherlands.

by Bjarke Myrthu

 

When structure is fundamental...


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Rescooped by Hans Heesterbeek from Digital Storytelling
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Marketing Storytelling: Tell Effective Marketing Stories

Telling effective marketing stories... how to tell marketing stories that are effective in your business. Daily marketing tips to your email at http://produc...

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Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ...

Social Storytelling: How Brands Are Streaming Stories | MSLGROUP ... | Stories - an experience for your audience - | Scoop.it

“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama, US President

 

“Once people make your story their story, you have tapped into ‘faith’.” - Seth Godin, US entrepreneur, author, public speaker 

 

This article is a little long, but it is a gem. It's focus is to highlight the various ways storytelling in marketing/branding has become more complex. And the author Dominic Payling gives us some ways to think about this complexity that helps us untangle storytelling in this area.

 

Truly, storytelling is creating fundamental change in the marketing and branding field. Payling lays this out, and offers us information about new patterns of attention that have emerged with the use of technology and the internet.

 

Payling doesn't offer any specific solutions, but clearer thinking about the evolution of working with stories in marketing/branding and some of the unique characteristcs that are emerging is always welcome.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Victoria Morgia Jamolod-Umbo's comment, September 20, 2012 10:10 AM
This is an article which serves as an inspiration to everyone in terms marketing, branding and the use of the internet. It is promoting the power of technology to our everyday lives.
Karen Dietz's comment, September 20, 2012 12:36 PM
Thank you Victoria! Glad you got so much out of it :)
Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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[Film] Distribution in the digital age

[Film] Distribution in the digital age | Stories - an experience for your audience - | Scoop.it
Based on her presentation at the Big Screen Symposium, Anna Jackson explores what the Transmedia concept of ‘Doing It With Others’ has to offer filmmakers.

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Rescooped by Hans Heesterbeek from Transmedia Means
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The Wolfman Speaks (about Storytelling in Comics and Video Games)

The Wolfman Speaks (about Storytelling in Comics and Video Games) | Stories - an experience for your audience - | Scoop.it
... games and everything in between. Watch “The Wolfman Speaks (about Storytelling in Comics and Video Games)” and check back next Friday (Sept 28) for our interview with science fiction author and futurist David Brin!

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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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The Power of Storytelling for Recruiters HR, Recruiting

The Power of Storytelling for Recruiters HR, Recruiting | Stories - an experience for your audience - | Scoop.it

Your corporate storytelling and employer branding strategy is not something that can be perfected overnight, but it is a critical piece of your recruitment marketing strategy and worth your time to improve upon.

So true! Yes, corporate storytelling is an iterative process.

Yet what I really like about this article is its focus on linking company story sharing and story strategy to the recruiting process. Want to attract top talent? Then you had better be telling your stories well -- not only to attract talent, but as part of the interview process, too.

But really, this article applies to all businesses of any size. If you are an entrepreneur or small business or nonprofit, you want to work with top vendors and contractors. Craft fabulous (authentic) stories, attract the best people to work with you, and excel in what you do.

Read the suggestions in this article for ways to go about this.


Via Karen Dietz
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Living, Breathing, Transmedia: Navigating the Non-linear

Living, Breathing, Transmedia: Navigating the Non-linear | Stories - an experience for your audience - | Scoop.it

Land of Opportunity: "The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share."


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Home | Pivotshare

Home | Pivotshare | Stories - an experience for your audience - | Scoop.it
Easily make money with your digital media. Monetize your media with subscription or pay-per-view access.
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Rescooped by Hans Heesterbeek from Digital Storytelling
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Building Interactive Stories Miniworkshop

A mini workshop I did about interactive storytelling in september 2011 as part of the Photostories event at Noorderlicht photo festival in the Netherlands.

Via José Carlos
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5 Strategies for Digital Storytelling

5 Strategies for Digital Storytelling | Stories - an experience for your audience - | Scoop.it
To convey a strong message, digitally, brands must take on the role of a storyteller. The narrative has to be robust enough to withstand the shortened attention spans and quick turnaround of information found on the web.
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The art of storytelling - Buschman Consultancy

The art of storytelling - Buschman Consultancy | Stories - an experience for your audience - | Scoop.it
The power of a good company story is that it inspires, stimulates, connects, provides a context, gives focus and gets people taking action.
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Rescooped by Hans Heesterbeek from Tracking Transmedia
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Cool. How Forest Whitaker Is Using Technology to Spread Peace

Cool. How Forest Whitaker Is Using Technology to Spread Peace | Stories - an experience for your audience - | Scoop.it
Forest Whitaker's new non-profit is using technology to connect peacebuilders around the world.

 

Actor, humanitarian and UNESCO Goodwill Ambassador Forest Whitaker gave an in-depth look at PeaceEarth, his new digital-first project designed to promote peace-building efforts around the world, on Sunday at the 2012 Social Good Summit.

 

Put simply, PeaceEarth is a non-profit focused on educating and empowering peacebuilders and global youth on the topics of peace and conflict resolution. It’s also involved with real-world, on-the-ground capacity building in societies emerging from conflict.

 

To accomplish those goals, PeaceEarth will engage with people living in war-torn societies and elsewhere, on its website and through social media. It will deliver a wide range of content, including sermons about peace from the Dalai Lama, as well as lectures about conflict resolution and peacebuilding from experts and professors. It will also serve as a digital locus for a global discourse on peace...


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Rescooped by Hans Heesterbeek from Story and Narrative
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The Mekanics of Storytelling for Branded Social Video Ad Campaigns

The Mekanics of Storytelling for Branded Social Video Ad Campaigns | Stories - an experience for your audience - | Scoop.it

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns. The mission to convert brands to a storytelling kind of marketing, rather than a pure advertising, has been an obstacle for forward-thinking ad agencies over the years, but a huge shift has begun to break the ice, and more and more brands and agencies have started to get it.
So here's Brendan Gahan talking about the process of storytelling, and how brands can use it.


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Rescooped by Hans Heesterbeek from Digital Storytelling
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A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling | Stories - an experience for your audience - | Scoop.it
Companies should tell the 'why' and highlight their stories in engaging ways.

Via José Carlos
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Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling

Storytelling in Selling-- Vanishing Skill: Making the Incredible Feel Credible... Power of Stories and Narratives in Selling | Stories - an experience for your audience - | Scoop.it

There are three key skills that define a great salesperson: ability to ask great questions, ability to listen actively, and ability to tell great stories. According to Tom Searcy; you’ve probably spent a lot of time thinking about the first two; but– what do you know about storytelling? Stories have become increasingly important in the world of selling. They can be a powerful tool for getting the attention of prospective customers, because they’re memorable and allow you to easily differentiate yourself; they help people understand and connect with what you do. According to Michael Bosworth; for most of 190,000 years that humans have been alive on this earth, they’ve learned their most important information, including; survival skills, culture, religion… through stories. The human brain, in fact, is wired specifically; so that stories, and storytelling, have a much stronger emotional impact than information that’s presented quantitatively or according to some other emotionless structure. Stories appeal immediately to the right side of the brain. As soon as somebody hears ‘once upon a time…’ or, ‘I’d like to tell you a story about the time…’ the listener relaxes and goes along for the ride. The connection during the story can remain between the two people long after the story is over, leaving the top sales reps with a connection that others can’t achieve. Effective storytelling captures the hearts and minds of the target audience… and is a critical skill in the business world: At Nike, senior executives are called ‘corporate storytellers’. The 3M company banned bullet points and replaced them with writing ‘strategic narratives’. Procter & Gamble hired Hollywood directors to teach their executives storytelling techniques. Business schools have storytelling courses to their curriculum. According to Paul Smith; the difference in business success is storytelling… great leaders do it well… mediocre ones don’t. Here are few pointers:


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Stories - an experience for your audience - | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...

 

This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.

 

Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.

 

Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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