Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency

The Case for Storytelling in Presentations – Part 1 | Ethos3 - A Presentation Design Agency | Stories - an experience for your audience - | Scoop.it
Discussing Jonathan Gottschall's book The Storytelling Animal, and what it means for our presentations.

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S is for Storytelling | Business Communications

S is for Storytelling | Business Communications | Stories - an experience for your audience - | Scoop.it
Maybe you have heard you should use stories to bring your content to life, but aren’t sure why or how storytelling adds value. You might even wonder if using stories is worth the risk of looking silly, or worth the time it will take to learn to do it well. Here are some of the compelling reasons why I think it is worthwhile to use stories and storytelling in your presentations.

 

 


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Rescooped by Hans Heesterbeek from Story and Narrative
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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

Public Media Reinvents Itself With 'Full-Spectrum' Storytelling | Stories - an experience for your audience - | Scoop.it

We were having this conversation in late August, two days after Jeffrey Johnson shot his former co-worker in front of the Empire State Building. I asked her what she thought about nine people getting hit by the police in the crossfire. "Situational awareness," she matter-of-factly replied. "The cops didn't have time to think through the situation. They had to react. If that deer had turned and pointed a gun at me, I wouldn't have had the luxury of remembering Mrs. Bransford sitting in front of her TV set."

 

Telling a story is like doing an out-loud situational awareness check -- minus the gun -- and subject to the influence of time, circumstances, and the intention of the storyteller-mediator. It is not one thing, there is no fixed meaning, and the relative power of a story is bound to this wider context of time and place.

 

Right now, there is a run on storytelling in public media. We're seeing a pervasive, competitive focus that promises "reinvention" of the form...


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Rescooped by Hans Heesterbeek from Story and Narrative
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Storytelling: Secrets from the big screen

Storytelling: Secrets from the big screen | Stories - an experience for your audience - | Scoop.it

It’s no secret that some of the world’s greatest stories have come to the attention of the masses via Hollywood. But the formula for telling good stories is not limited to Sunset Boulevard. Among brands, storytelling is also a commonly used strategy. Still, there are a lot of insights we can use from the entertainment industry to increase brand engagement on social media.

 

Brand storytelling can be a good way to build consumer trust and to get them more involved with the brand and goes beyond campaigns. As a brand creates memorable characters and exciting plots around the product or service, consumers will be able and willing to identify with it. This creates involvement and may ultimately increase purchase intent. But how do you create a successful story? And what can we learn from the entertainment industry?


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Rescooped by Hans Heesterbeek from #transmediascoop
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How to Analyze Transmedia Narratives? by Renira Gambarato on Prezi

Presentation at the Conference “New Media: Changing Media Landscapes” - St.


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The best children's apps are about great storytelling and strong characters

The best children's apps are about great storytelling and strong characters | Stories - an experience for your audience - | Scoop.it

Stuart Dredge: "Technology doesn't replace traditional skills, but it can bring kids into the creative process" ...


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Interactive Storytelling - Blogs - Transmedia Storyteller Community

Interactive Storytelling - Blogs - Transmedia Storyteller Community | Stories - an experience for your audience - | Scoop.it
Interactive Storytelling robpratten...
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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking | Stories - an experience for your audience - | Scoop.it

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

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‘Maybe stories are just data with a soul.’

‘Maybe stories are just data with a soul.’ | Stories - an experience for your audience - | Scoop.it
In 25 years of writing for a wildly varying assortment of for-profit and non-profit organizations, I’ve seen the same battle over perception playing out over and over again. Nearly everywhere, I’ve...
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Cartoon Digital 2012 – Case study: “SALIGIA-7”, from concept to transmedia pilots

One of the highlights from the international conference on Cross-media and Interactive Entertainment, Cartoon Digital, which took place in Viborg, Denmark in June 2012. Interview with Ian Ginn.


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How to Weave a Story that Instantly Captivates Your Audience | Copyblogger

How to Weave a Story that Instantly Captivates Your Audience | Copyblogger | Stories - an experience for your audience - | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...
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The Design of Authorship | Jane Friedman

The Design of Authorship | Jane Friedman | Stories - an experience for your audience - | Scoop.it

The Design of Authorship 

The role of reading in American society is changing. We need look no further for evidence than research studies aggregated in books such as The Dumbest Generation: How the Digital Age Stupifies Young Americans and Jeopardizes Our Future (or, Don’t Trust Anyone Under 30) and Academically Adrift: Limited Learning on College Campuses

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Unravelling the Art of Storytelling Through Quotes – What Some Famous Quotes Can Teach Us About Telling Stories

Storytelling: The world’s second oldest profession – Danny Harris Script writers, film makers and anyone in the business of telling stories are often confronted by a very fundamental problem before they can begin narrating their tale – that of creating...
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Rescooped by Hans Heesterbeek from Storytelling in the Digital Age
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Treating Story as Software - lecture from 9.19.12 class

TREATING STORY AS SOFTWARENew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 2 9.19.12Columbia University...

Via Simon Staffans, Anca Toader
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Rescooped by Hans Heesterbeek from Story and Narrative
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16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates

16 Ways to Drastically Improve Your Copywriting for Better Storytelling and Higher Conversion Rates | Stories - an experience for your audience - | Scoop.it

Every since the Madman era, copywriting has been a significant part of any marketer’s job. And in today’s digital, text-driven world it is as important as it has ever been.

 

The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.

 

Your copy can make all the difference between getting users excited about your product and making them want to shoot themselves in the head.

 

Good copy can mean an extra 20% to the open rate of your emails.
Bad copy can mean that the only click-through rate you’ll be measuring is of your “unsubscribe” link.


Via Gregg Morris
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Mary Gray DelBuono's curator insight, June 26, 2015 9:44 AM

We're all storytellers of a sort ...

Rescooped by Hans Heesterbeek from Story and Narrative
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Emotional Storytelling Drives Behavior Change

Emotional Storytelling Drives Behavior Change | Stories - an experience for your audience - | Scoop.it

Public relations people need to harness the power of storytelling to drive behavioral change, Marion McDonald, managing director of strategy and planning at Ogilvy Public Relations Worldwide, told a ThinkTank Live seminar in Hong Kong on “The Age of Engagement.”

 

“Science shows that humans organize experiences into stories,” says McDonald. “And we categorize them based on our emotional reactions to those stories. And science has shown that it’s the emotional part of the brain that helps us make decision. So when we appeal to people through facts and reason we’re missing the point. We need to reach them through emotion, and to do that we need to tell stories.”


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Rescooped by Hans Heesterbeek from Story and Narrative
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Storytelling and the Last Milliseconds

Storytelling and the Last Milliseconds | Stories - an experience for your audience - | Scoop.it

I loved all of these thoughts, and they’re all of course right. It’s about storytelling, connecting, and, frankly, building that connection over time.


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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Five Insights From IFW's "Transmedia Is for the People" Panel

Five Insights From IFW's "Transmedia Is for the People" Panel | Stories - an experience for your audience - | Scoop.it

Chris Pomorski:  "Panel moderator Liz Rosenthal, of digital media group Power to the Pixel, opened Independent Film Week's "Transmedia is for the People" discussion by lamenting declines in the time and money that audiences have to devote to media, even as the quantity and variety of content and channels grow" ...

 

Image: A logo for the company in "Hunted," for which there was an intense transmedia campaign.


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Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Three sided triangle of New Transmedia Documentary 1 Multi Platform 2 Film 3 Marketing/Funds PBS

Three sided triangle of New Transmedia Documentary 1 Multi Platform 2 Film 3 Marketing/Funds PBS | Stories - an experience for your audience - | Scoop.it

Kaplan worked with Weiler on "Pandemic 1.0", a Transmedia project Weiler describes as an experiment in breaking down the fourth wall. While Weiler's short film "Pandemic" premiered at Sundance in 2011, "Pandemic 1.0," an alternate reality game, was hosted live in conjunction with the film in Park City, Utah. Weiler's project garnered a lot of attention and showcased the possibilities cross-platforming different experiences with film can open up to audiences.

WHAT MAKES FOR GOOD TRANSMEDIA STORYTELLING?
Kaplan believes a Transmedia project must stand on its own. He likes to use the visualization of a pyramid to describe a documentary project integrating a Transmedia component: "One side is film and one side is technology, and the third side is marketing/fundraising. The constraints these three apply are really valuable. If you don't understand the boundaries of the creative process and the marketing process, you're just building tech. The same applies if you are just thinking creative, then you're not thinking about audience engagement or the technological advancements that are there to facilitate your message, and you end up with a skewed result. Looking through this three-sided prism allows a lot of the strengths of these disciplines to shine, and that's what Transmedia really is."


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5 Tips for Finding and Telling the Right Stories For Your Brand :: PR News

5 Tips for Finding and Telling the Right Stories For Your Brand :: PR News | Stories - an experience for your audience - | Scoop.it
At the 2012 Content Marketing World Conference, CE Publishing's Dan Grantham laid out five ways to mine for and tell your brand's stories.
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism

Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism | Stories - an experience for your audience - | Scoop.it

Susan Currie Sivek: "At the AEJMC conference this summer, Google News head Richard Gingras called for journalism educators to think beyond today's standard news site architecture and story structures and to teach journalism students the tools of computer science and product design" ...


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A Strategic Story about Strategic Storytelling

A Strategic Story about Strategic Storytelling | Stories - an experience for your audience - | Scoop.it
Over the years, I have used strategic storytelling workshops to help drive key messages, build teams, and enhance communication skills.  Today, I share the story of how my interest in that began, and why I frequently use it in my leadership ...

Via Gregg Morris
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Real People’s Stories Make Other People Care

Real People’s Stories Make Other People Care | Stories - an experience for your audience - | Scoop.it
Making people care is the key to making people act. And making people act is the goal with internal corporate storytelling: to gently push employees in a desired direction. Having employees who und...
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7 Reasons Storytelling is Important for Branded Content via @PostAdvertising

7 Reasons Storytelling is Important for Branded Content via @PostAdvertising | Stories - an experience for your audience - | Scoop.it
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates.
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