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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Starlight Runner Entertainment Pioneers Transmedia Vision for Parallax Film Productions? Thrilling New Canadian Series Battle Castle

Starlight Runner Entertainment (http://www.starlightrunner.com), one of the world?s leading producers of highly successful transmedia franchises, today announced its creative partnership with Medieval Media Inc., a wholly owned subsidiary of Parallax Film Productions (http://www.parallaxfilm.com), and Agentic Communications (http://www.agentic.ca), for the execution of online and social media content around the new Canadian History Television network series, Battle Castle.


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Apple’s Billion Dollar Storytelling

Apple’s Billion Dollar Storytelling | Stories - an experience for your audience - | Scoop.it
Apple’s victory over Samsung in a recent smartphone patent brawl netted the company over a billion dollars in damages and, more importantly for Apple, might have strategically slowed the rise of the Korean tech juggernaught that today provides phones to 26 percent of all U.S. mobile subcribers according to comScore.

 

But what clinched Apple the win, one of the largest patent awards ever on record? Storytelling, according to juror interviews by the Wall Street Journal.


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October: Transmedia Storytelling

October: Transmedia Storytelling | Stories - an experience for your audience - | Scoop.it
Every month, a daily progression of fundamentals on a post-production topic. October: Transmedia Storytelling.
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Want Your Message To Stick? Tell A Story

Want Your Message To Stick? Tell A Story | Stories - an experience for your audience - | Scoop.it
The road to helping others understand and accept our ideas starts with storytelling. A look at how narratives inspire empathy and loyalty.
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Story Central » Q&A with…. Julian Friedmann

Story Central » Q&A with…. Julian Friedmann | Stories - an experience for your audience - | Scoop.it

Q&A with…. Julian Friedmann

Posted by Alison | October 1, 2012 Filed under StoryWorld | No Comments
With only a couple of weeks left until StoryWorld, I reached out with some questions to some of the awesome speakers and I’d like to share some of their equally awesome responses.

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Storytellers & Technologists Merge at the MIT Media Lab To Hack a New Kind of Narrative

Storytellers & Technologists Merge at the MIT Media Lab To Hack a New Kind of Narrative | Stories - an experience for your audience - | Scoop.it
When Erin Fife walked into the MIT Media Lab for yesterday’s Story Hack, she told session facilitator Michael Boezi, “I am not creative.” After spending...
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Infographics are not a Social Media Strategy: The need for social producers - Brian Solis

Infographics are not a Social Media Strategy: The need for social producers - Brian Solis | Stories - an experience for your audience - | Scoop.it

Infographics are not a Social Media Strategy: The need for social producers

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Transmedia Storytelling Using Social Media

Transmedia Storytelling Using Social Media | Stories - an experience for your audience - | Scoop.it
Social media provides plenty of opportunity for transmedia storytelling but social media channels require stories be tailored to their unique strengths.
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.

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How To Ask [for stories]--And Listen [to stories]--Like You Mean It

How To Ask [for stories]--And Listen [to stories]--Like You Mean It | Stories - an experience for your audience - | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.

 

Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.

 

Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.

 

Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.

 

For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.

 

Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.

 

Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.

 

In the meantime, enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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If people feel nothing, they do nothing: Why Emotions Sell and How to Incorporate Them into Your Marketing.

If people feel nothing, they do nothing: Why Emotions Sell and How to Incorporate Them into Your Marketing. | Stories - an experience for your audience - | Scoop.it
Today's post is about the emotional side of marketing. If you really care about something, it's not because it's rational to care, it's because you feel strongly for it. Emotions are involved big t...
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Storytelling | Enrico Cardoso - Webwriting e Storytelling

Storytelling | Enrico Cardoso - Webwriting e Storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling é a grande sacada pra transformar empresas. Usar o storytelling a favor da sua marca é o que vai fazer sua empresa ser vista com outros olhos.

Via José Carlos
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Living, Breathing, Transmedia: Navigating the Non-linear

Living, Breathing, Transmedia: Navigating the Non-linear | Stories - an experience for your audience - | Scoop.it
The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share.

 

Josh Freund reminds us one of the most interesting area for those who make documentaries: the archives. Working with archives takes time and specific skills such as for instance the ability to select scenes from footage (frequently shot at the time for reasons totally different from current needs) in order to reinsert them in a new context in a relevant and original way.

 

The non-linear navigation is a tool that allows you to explore materials that would otherwise be buried in a hard disk.

A tool which better than any other responds to the needs of deepening topics mainly for educational purposes, though not exclusively.

 

This topic would deserve further study.


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Storytelling by Design

Storytelling by Design | Stories - an experience for your audience - | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...

 

This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.

 

"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.

 

The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.

 

From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!

 

I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.

 

For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling through social media

Storytelling through social media | Stories - an experience for your audience - | Scoop.it
Storytellers always preserves a sense of communion. If people talk to you – listen, ask questions, relate, comment back, try to understand, stand in their shoes, acknowledge their opinion even if it’s the opposite from yours, keep your promises and try to narrow down your assumed reach to a level you can handle relationships and conversations.

 

Because if you don’t care about them, in due time, they will stop caring about you and that doesn’t feel great – unless you think that’s evolution.

 

[Image Source: Dreamstime]


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34 Great Transmedia Storytelling Resources : Be CyberWise!

34 Great Transmedia Storytelling Resources : Be CyberWise! | Stories - an experience for your audience - | Scoop.it

34 Great Transmedia Storytelling Resources
by CyberWise on 04/22/12
Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice. Telling stories in different forms on different platforms opens the door to produce complex reflections, to take classic linear methods of expression and weave them into the tapestries of unique observations and understanding.

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Nieman Reports | The Future of Storytelling: A Participatory Endeavor

Nieman Reports | The Future of Storytelling: A Participatory Endeavor | Stories - an experience for your audience - | Scoop.it
At the Center for Future Storytelling, researchers envision how technology can give people more control over TV programs they encounter and stories they follow.
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Six Characteristics of Highly Persuasive Stories | Neuromarketing

Six Characteristics of Highly Persuasive Stories | Neuromarketing | Stories - an experience for your audience - | Scoop.it
One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer.
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biscuit! the super power of touretteshero

biscuit! the super power of touretteshero | Stories - an experience for your audience - | Scoop.it
About a year ago, my friend Matthew Pountney introduced me to Jessica Thom. Well, he virtually introduced me to her alter ego, Touretteshero. Jessica was born with Tourette’s and does not medicate ...
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The Network Effect

A web documentary series on the impact of the telecom network, hosted by Dr.
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Vid. Fantastic transmedia mashup of comic book, film, augmented reality, game 'Anomaly' graphic novel iPad

An upcoming graphic novel 'Anomaly' being shown with a companion iPad AR app. This is the future of graphic novels!

Anomaly, an epic science-fiction adventure, will be available simultaneously as a 370-page hardcover book and as a stand-alone tablet app narrated by some of the best-known actors in science fiction and video games. The hardcover book will be the longest full-color, original graphic novel ever published. In addition to the stand-alone tablet app, readers can download a free Ultimate Augmented Reality™ app for iOS (iPad and iPhone) and Android.

 

Go to http://www.experienceanomaly.com/


Via Gary Hayes
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Why Storytelling Will Keep Readers Hooked On Your Blog | IFB

Why Storytelling Will Keep Readers Hooked On Your Blog | IFB | Stories - an experience for your audience - | Scoop.it
Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It's important to give your readers something -- or someone -- to care about.

Via José Carlos
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Policy experts need to lead by storytelling -- fab lessons for us all

Policy experts need to lead by storytelling -- fab lessons for us all | Stories - an experience for your audience - | Scoop.it
The best way for a leader to persuade people to accept a counterintuitive health message is to craft a compelling narrative.

 

What a great story and insights this article contains. With lessons for us all in leadership, marketing, and social change.

 

Here is Kenneth Lin, a leader in public health, who shares his story of resigning his position because of clashing narratives. And his frustration with the truth narrative losing out. But he doesn't give up. He keeps going, and shares his insights about grand narratives, leadership, and perseverence with us.

 

For example -- are you telling micro or macro narratives? If you are telling micro narratives and expecting social change, it won't happen.

 

And how do you share a narrative that counters people's beliefs when those beliefs contain inaccurate assumptions? Every leader and social change agent wants to know the answer to that one.

 

Lin might not solve all of these problems in this blog post, but his insights about leadership, stories, and social change are worth the read and give us hope when meeting roadblocks.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling with Composition

Storytelling with Composition | Stories - an experience for your audience - | Scoop.it
  “Take something ordinary and make it extraordinary, be obsessed with the subtleties then finish with an unstoppable work ethic.” – Shane Hurlbut, ASC Shane Hurlbut, ASC has been spinning fil...
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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Stories - an experience for your audience - | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 3:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 6:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!