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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Lance Weiler's Online Class #3: Building Storyworlds - lecture from 9.26.12 class

For more on the course at Columbia visit http://buildingstoryworlds.com...

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The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated

The Neurochemistry of Empathy, Storytelling, and the Dramatic Arc, Animated | Stories - an experience for your audience - | Scoop.it
What cortisol and oxytocin have to do with a 19th-century German playwright.

This week, I’m headed to the Future of Storytelling summit, an unusual cross-disciplinary unconference exploring exactly what it says on the tin. Among the presenters is neuroeconomics pioneer Paul Zak, director of the Center for Neuroeconomic Studies and author of The Moral Molecule: The Source of Love and Prosperity. In this short film on empathy, neurochemistry, and the dramatic arc, directed and edited by my friend Kirby Ferguson and animated by Henrique Barone, Zak takes us inside his lab, where he studies how people respond to stories.

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Nancy Welch's "Bend in the Road"

The story above is more than Nancy’s story about fighting colorectal cancer, it is a story of community. I know the video is long, 9 minutes long…but it was the only way I knew how to share this story. A of a strong community around her that decided to pitch in and help her along the way. Sometimes it takes a group of people to help us through the tough times. Sometimes we need to feel that sense of community to make it through that bend in the road.


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What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | Stories - an experience for your audience - | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Saptarishi Das's curator insight, August 21, 2013 10:13 AM

And the story begins..

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Essays – Humor and Fiction » Story in Literary Fiction

Essays – Humor and Fiction » Story in Literary Fiction | Stories - an experience for your audience - | Scoop.it

Essays on writing: To create great literary stories, prose fiction must be vibrant and interesting, and never trivial. How do humor elements work in fiction? How does humor has impact on your storytelling

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Transmedia and the Art of Story Immersion | A Storied Perspective – Bill Baker's Blog

Transmedia and the Art of Story Immersion | A Storied Perspective – Bill Baker's Blog | Stories - an experience for your audience - | Scoop.it

If someone ever asks me what the scariest experience of my life was, I tell them it was my first year at summer camp when I didn’t just hear, but became fully immersed in the mother-of-all ghost stories.

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Google Project Glass: The future of Transmedia storytelling in 3 Points.

Google Project Glass: The future of Transmedia storytelling in 3 Points. | Stories - an experience for your audience - | Scoop.it
Before i get started on this piece, i just want you to take a look at this video. It’s a short documentary shot entirely with Google goggles, “Project Glass”.
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MERGING+MEDIA | Canada - Asia | 2012-2013 | Merging Media

MERGING+MEDIA | Canada - Asia | 2012-2013 | Merging Media | Stories - an experience for your audience - | Scoop.it
Merging + Media Conference 2012 | Vancouver, BC. Canada's premier Cross-Media Conference - Innovate.Cross-pollinate. Co-create.
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Pixar Insider Reveals The 22 Rules Of Storytelling | Bestseller Labs

Pixar Insider Reveals The 22 Rules Of Storytelling | Bestseller Labs | Stories - an experience for your audience - | Scoop.it
The 22 Rules Of Storytelling, noted by a storyboard artist at Pixar while working on their famous animated movies.
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Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content | Stories - an experience for your audience - | Scoop.it
To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
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3 Ways To Build A Compelling Story

3 Ways To Build A Compelling Story | Stories - an experience for your audience - | Scoop.it
We've been talking a lot about story lately, both on this blog and around the office. What makes for a compelling story? Are we even telling the right kind of story? These are some of the questions we ask each day.
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Expression That Inspires: The role of animation storytelling in our future? Look at how movie title sequences have inspired us

Expression That Inspires: The role of animation storytelling in our future? Look at how movie title sequences have inspired us | Stories - an experience for your audience - | Scoop.it

Frank Mertens: "It used to be that movie title sequences were the forums for incredible animation innovation and creative expression."


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Sean Stoakes's curator insight, March 21, 2013 5:07 PM

The page shows how animation can be used and how animation could be used as a narrative tool. It shows examples of ways animation can and has been used.

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Want Your Message To Stick? Tell A Story

Want Your Message To Stick? Tell A Story | Stories - an experience for your audience - | Scoop.it
The road to helping others understand and accept our ideas starts with storytelling. A look at how narratives inspire empathy and loyalty.

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Very Cool. A Transmedia Haunted House Project! The Butcher of Provincetown

Very Cool. A Transmedia Haunted House Project! The Butcher of Provincetown | Stories - an experience for your audience - | Scoop.it

Check out this other great seeded content:

 

http://vimeo.com/40676319

 

http://harlanpitfield.posterous.com/


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Engaging the Heart and Mind: The Art of Selling Your Story

Engaging the Heart and Mind: The Art of Selling Your Story | Stories - an experience for your audience - | Scoop.it

Everyone has a story. Since the dawn of man, storytelling has become an art that evokes emotions and compels action and empathy from the direction of the artist. In many ways, the medium is the message and the true art is opening the hearts and minds of the listeners and turning them on to engagement. Once in “story mode,” people tend to let their guard down and begin to shape opinions and beliefs around the information they are given. And timing is everything- The window of opportunity to engage story mode can be as small as a tweet or as long as a meeting. After all, there can never be a connection without that initial acceptance of possibility and desire to continue down the path.

 

[The Hoffman Agency (@DailyBrew) rightfully asked in a tweet, "Where's the hero?")


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Marketing Is Dead -- Story Is Now

Marketing Is Dead -- Story Is Now | Stories - an experience for your audience - | Scoop.it
In our social media-infused world, traditional marketing logic just doesn't work.

 

I had earmarked this article to share with you awhile ago and just found it again when cleaning up my emails. Better late than never!

 

Here's what I love about this post -- it makes no bones about the fact that marketing is changing. And if you haven't gotten with the program, get on board quick!

 

Now, I don't agree that ALL traditional marketing techniques are dead. But the author Bill Lee sure does make a great case explaining how things are changing. And his statistics are riveting.

 

And I also like that he shares with us what we need to do to stay with the curve:

Getting into community marketing Identify and promote customers that bring value (and not just based on how much they buy) Help your customers build social capital Involve your customers in creating solutions together

 

What's story got to do with it? Stories are the way the points above happen. It's all about the stories you share, listen to, promote, ask for, engage with, and retell. And hint hint -- these are your customer stories mostly!

 

Go read the article for all of Lee's insights. This will post will definitely get you thinking differently.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Lost Generation

I guess I should finally get around to putting something here. I am surprised that it has received so much attention recently. This video was created for the...

GREAT STORYTELLING

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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o...
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Five Insights From IFW's "Transmedia Is for the People" Panel

Five Insights From IFW's "Transmedia Is for the People" Panel | Stories - an experience for your audience - | Scoop.it
Panel moderator Liz Rosenthal, of digital media group Power to the Pixel, opened Independent Film Week's "Transmedia is for the People" discussion by lamenting declines in the time and money that audiences have to devote to media, even as the...
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TEDxTransmedia

TEDxTransmedia | Stories - an experience for your audience - | Scoop.it
TEDxTransmedia is an inspirational global conference focused on finding ways transmedia thinking can...
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5 Ways Storytelling Can Boost Participation and Performance - Forbes

5 Ways Storytelling Can Boost Participation and Performance - Forbes | Stories - an experience for your audience - | Scoop.it

Boost morale, performance and collaboration by telling the story in which others want to participate. 5 Ways Storytelling Can Boost Participation and Performance

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Transmedia Storytelling Using Social Media - PreziTransmedia Digest

Transmedia Storytelling Using Social Media - PreziTransmedia Digest | Stories - an experience for your audience - | Scoop.it

Transmedia Storytelling Using Social Media – Prezi
Picking a social media channel for transmedia storytelling requires an understanding of the strengths and weaknesses of each channel. Writing for Twitter is a very difference experience than writing for a blog. A transmedia story published using Twitter must deal not just with the 140 character limit, but how the audience uses the platform.

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Center for Digital Storytelling - Certificate Program

Certificate Program in Digital Storytelling

A collaboration between the Center for Digital Storytelling and the University of Colorado Denver, the Digital Storytelling Certificate Program is designed to help individuals and organizations learn the skills necessary for successfully carrying out digital storytelling projects.

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How Storytelling Can Help Businesses Drive Sales | The Savvy Copywriter

How Storytelling Can Help Businesses Drive Sales | The Savvy Copywriter | Stories - an experience for your audience - | Scoop.it
Small businesses in particular have a need to tell a story to help their customers visualize how their product will be used.

 

Storytelling has a proven primal effect to drive people to want to purchase products. Still, many marketers neglect the power storytelling can have on their sales process and instead of painting a picture of how a product will be used, they make their message dull and lackluster making it more difficult to land the sale and get your customer to want to do business with you.


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Is a Tablet the Only TV You Need?

Is a Tablet the Only TV You Need? | Stories - an experience for your audience - | Scoop.it

...While planting your face in front of a tiny screen is perfectly acceptable on trans-Atlantic flights, it can be a little odd at home. But if you give yourself over to the tablet, it's actually a pretty awesome experience. I'm not claiming an iPad beats the big screen, but I will say this: Watching shows and movies on a tablet feels closer to what television viewing should be like in the 21st century than what 21st-century TVs actually deliver.  Yes, there are "smart" televisions that come with Wi-Fi and video-streaming services like Netflix and Hulu Plus baked in, but they feel sluggish compared to tablets. Devices that help bridge the gap between Internet-based content and your living room's television, like Apple TV and the Xbox 360, are pretty excellent, but once you've become accustomed to the speed and intimacy of using something like an iPad to watch your shows and films, it's hard to deal with tech that's not as responsive. Even simple things on a tablet, like briskly flicking through a menu of movies or accurately rewinding with the tip of your finger, can be pleasurable. As the gadgets in our pockets and handbags and briefcases become the most impressive technological objects in our lives, the good ol' TV setups in our homes can feel painfully slow and antiquated.  And what these futuristic slates lack in eye-popping bigness, they make up for in deft portability. Want to watch "Monday Night Football" in your backyard for a more tailgate-like experience? You can do that. Spouse kick you off the big screen to watch "Glee?" Grab the tablet and head to the attic. The tablet can be a marriage saver in one-television households. It's also the best thing to happen to lazy Sunday mornings since breakfast in bed...


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