Storytelling story-selling content is the new advertising, marketing & PR. It’s a harsh new reality all businesses and employees have to face.
You can still shell out tons of dough for advertising, marketing and PR campaigns and get retro-returns on your dollar, or you can do what you people resonate with – story-selling by storytelling.
SERIOUSLY … YOU GOT NO STORY?
I hear this all the time:
“We have great products with amazing features – but no story.
We rock. We smoke. We’re the greatest. Features, functions, speeds and feeds. That’s us. Rock on Dude and Dudettes!
But no story.
Via Gregg Morris