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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Storytelling Story-Selling Secret Sources & Sauces

Storytelling Story-Selling Secret Sources & Sauces | Stories - an experience for your audience - | Scoop.it
Storytelling story-selling content is the new advertising, marketing & PR. It’s a harsh new reality all businesses and employees have to face.

 

You can still shell out tons of dough for advertising, marketing and PR campaigns and get retro-returns on your dollar, or you can do what you people resonate with – story-selling by storytelling.

 

SERIOUSLY … YOU GOT NO STORY?

 

I hear this all the time:

“We have great products with amazing features – but no story.

We rock. We smoke. We’re the greatest. Features, functions, speeds and feeds. That’s us. Rock on Dude and Dudettes!

 

But no story.


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Automated Storytelling - Future of StoryTelling

Automated Storytelling - Future of StoryTelling | Stories - an experience for your audience - | Scoop.it

We live in the era of Big Data. Never in modern human history have companies and individuals had more (and more complex and reliable) numbers, statistics, and metrics at their disposal: from box scores to earnings reports to housing prices to placement-test results, we are at sea in an ocean of numbers and awash in spreadsheets. As artificial-intelligence pioneer Kris Hammond explains in this film, the great challenge in the Big Data era is understanding the stories those numbers tell and, just as important, connecting the right people with the right stories. This is what Hammond and his company, Narrative Science, do: create fluidly written, micro-targeted news stories from massive amounts of raw data—and do it hundreds of thousands of times, and slightly differently for each reader or listener.


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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Stories - an experience for your audience - | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."


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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites]

Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out of Everyone [Beta Invites] | Stories - an experience for your audience - | Scoop.it

Desdemona Bandini:  "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...


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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Stories - an experience for your audience - | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


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'Sleep No More' and Storytelling in Games

'Sleep No More' and Storytelling in Games | Stories - an experience for your audience - | Scoop.it

Scott Juster:  "What happens when a production company stages an interactive theater experiment? It starts to resemble a video game."


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Your Facebook Fans Are Hiding Your Posts At An Alarming Rate

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate | Stories - an experience for your audience - | Scoop.it
We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a brand you're a fan of?
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Storytelling...it is all about getting the moments.

Sometimes you never know when a good story is going to present itself...so we have to be prepared.
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Tell Me a Story

Tell Me a Story | Stories - an experience for your audience - | Scoop.it

Stories Matter

As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

 

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

In response to all of this interest in storytelling, I have examined what I have learned from my collaboration with social entrepreneurs and have distilled those lessons into eight tips. Let me share the storyteller’s Power P’s:


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7 Basic Types of Stories: Which One Is Your Brand Telling?

7 Basic Types of Stories: Which One Is Your Brand Telling? | Stories - an experience for your audience - | Scoop.it

You think you're being all clever and original with your brand storytelling. In fact, you're not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday. The challenge becomes finding which one best suits your brand, and then telling it skillfully, believably and—if you're going to invite consumers to join in the story—extremely carefully.


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Vivid stories increase happiness.

Vivid stories increase happiness. | Stories - an experience for your audience - | Scoop.it
“I found myself sitting in the cockpit of a small aircraft – it smelt like on old MG, my hair would have been blowing in the wind, as I belted down the runway except I had on a buggles...
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Transmedia Tuesday: Maybe You Should Drop Out of School - Mindhut - SparkNotes

Transmedia Tuesday: Maybe You Should Drop Out of School - Mindhut - SparkNotes | Stories - an experience for your audience - | Scoop.it

Most transmedia stories are more or less fluff. Sure, they engage the reader/viewer/listener in a more challenging and sophisticated way than traditional stories, but in the end, the stories themselves are about ghosts, or aliens, or time-travel, or some other such escapist genre (To be clear, that's big part of why we love them). Every now and then, however, a transmedia story comes along to tackle something bigger, more serious, and more real. One such story is Ed Zed Omega, by Andi McDaniel and Ken Eklund.


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Reviewing a storyteller’s path | Limor's Storytelling Agora

Reviewing a storyteller’s path | Limor's Storytelling Agora | Stories - an experience for your audience - | Scoop.it
G is what one could call - the average storyteller. At some point he got interested in the possibility of telling stories.
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Storytelling: The New Brand-Building Machine

Storytelling: The New Brand-Building Machine | Stories - an experience for your audience - | Scoop.it

“Facts tell. Stories sell,” says Casey Hart of Informer Messages on Hold, summing up the difference between traditional approaches to sales and those that use stories to engage an audience. That’s the basis for Informer Messages, which creates brief, targeted audio recordings that are played for callers while they’re on hold. The messages tell a story about how the business solves common customer problems in a concise, 30- to 60-second audio clip, replacing the standard music or boring lists of all the products and services the company offers.


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Nothing Says Storytelling Techniques Like An Anecdote

Nothing Says Storytelling Techniques Like An Anecdote | Stories - an experience for your audience - | Scoop.it
There’s an intellectual argument for using anecdotes – namely journalists want them.

 

Sam Whitmore – if you’re in the communications business and don’t subscribe to SWMS, you’re missing a tool that can raise your game – was kind enough to allow me to borrow from his interview with Jim Kerstetter, executive editor at CNET:

“Do [PR people] read those long pieces and understand what’s in them? Do they understand that if someone wants to do a long story about a company, they’re going to say that: ‘I want to spend the day, or I want to spend days, plural, at that company. I want to be a fly on the wall. I want anecdotes. I want to see those anecdotes. Or if I can’t be there, I want to be able to recreate them.’”

 

I think the man needs an ice cold anecdote!

 

In a world where news announcements are instantly commoditized by the Internet, anecdotes are really the gold for today’s journalists.


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Jim Signorelli's comment, October 7, 2012 10:09 AM
Thanks Greg for this and all your curates!
Gregg Morris's comment, October 7, 2012 10:16 AM
Thank you Jim!
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Ted Hope's 15 Steps to the “Better” Way Vs. the “Easy” Way in Film Production

Ted Hope's 15 Steps to the “Better” Way Vs. the “Easy” Way in Film Production | Stories - an experience for your audience - | Scoop.it

"The veteran indie film producer [Ted Hope] challenges filmmakers not to take the easy way out. While he proposes 15 changes to make on your next project, he‘s looking for (at least) 15 more. What do you have up your sleeve?"


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Indiegogo Insight: Winning the Middle Game

Indiegogo Insight: Winning the Middle Game | Stories - an experience for your audience - | Scoop.it
Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline.

 

We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length....


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Prime Numbers Tell Stories: The Story of Seven.

Prime Numbers Tell Stories: The Story of Seven. | Stories - an experience for your audience - | Scoop.it
Prime numbers have a unique place not only in mathematics but in day-to-day life. The odd presence of a number that cannot be divided by any number apart from itself. There are many examples in biology where prime numbers drive special attributes of organisms ability to differentiate themselves. Marcus du Sautoy ran a fascinating program last year on BBC in the UK. The first few primes are 2,3,5,7,11,17 & 19.

 

The number seven has always fascinated me. I began to notice many stories that included the number 7 as a central character.


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Nicholas Sant's curator insight, May 2, 2013 9:05 PM

Give a minimum of three examples (besides those mentioned in the article) where prime numbers are applied in day-to-day life.

 

"Prime Numbers are infinite".

Explain why you either agree or disagree with this statement.

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Introduction to Transmedia Class

Introduction to Transmedia Class | Stories - an experience for your audience - | Scoop.it

Lucas J.W. Johnson: "Last week at Transmedia Vancouver, I presented an Introduction to Transmedia class. I wanted to cover a lot of the overview and basics of transmedia storytelling for those members new to transmedia and provide them with resources, so that in the future, our conversations can really move forward, into the nuts and bolts, into a space where we can all learn from each other."


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Transmedia Storytelling Using Social Media - PreziTransmedia Digest

Transmedia Storytelling Using Social Media - PreziTransmedia Digest | Stories - an experience for your audience - | Scoop.it

In the last post, I took a look at using both Facebook and Pinterest to publish a short photo essay. In this post, I’m going to talk about my experience with Prezi.


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Storytelling Marketing: Exponentially Increase a Product's Value

Storytelling Marketing: Exponentially Increase a Product's Value | Stories - an experience for your audience - | Scoop.it
Marketing lesson: Even worthless objects gain demonstrable value when attached to stories.

 

How to get $41 for a yo-yo that costs a quarter.

 

“Stories are such a powerful driver of emotional value that their effect on any given object’s subjective value can actually be measured objectively,” assert Joshua Glenn and Rob Walker on their website Significantobjects.com. The entire site is home to an experiment that sets out to prove it.


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Advice to Writers - It's Your Duty to Lie

Advice to Writers - It's Your Duty to Lie | Stories - an experience for your audience - | Scoop.it
There's an enormous difference between being a story writer and being a regular person. As a person, it's your duty to stay on a straight and even keel, not to break down blubbering in the streets, not to pull rude drivers from their cars, not to swing from the branches of trees. But as a writer it's your duty to lie and to view everything in life, however outrageous, as an interesting possibility. You may need to be ruthless or amoral in your writing to be original. Telling a story straight from real life is only being a reporter, not a creator. You have to make your story bigger, better, more magical, more meaningful than life is, no matter how special or wonderful in real life the moment may have been.

 

RICK BASS


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Form Follows Energy Pecha Kucha BCN 2012, oct

"Form follows energy" is a tiny story about the relationship between a man and his house that shows how stories are our true homes.
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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Stories - an experience for your audience - | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Starlight Runner

Starlight Runner | Stories - an experience for your audience - | Scoop.it
We kick off our month of Transmedia Storytelling interviews with Jeff Gomez, president and CEO of Starlight Runner Entertainment.
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