Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Story and Narrative
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The Principles of Storytelling

The Principles of Storytelling | Stories - an experience for your audience - | Scoop.it

Why do we write? We write because we have a tale to tell, a story to entertain people or we have something to say. And because writing is a form of expression, a manifestation of creativity, mankind has used this medium to communicate for thousands of years.

 

But the fundamental reason storytelling has been that way is because of our need to understand the world around us.

 

Writing isn’t just about writing a blockbusting story. It’s about the need to make sense of things; it’s about understanding the human condition. After all, why do people do the things they do? What makes ordinary people become extraordinary? What drives them to act the way they do? What is it that makes us different to the next person? What makes them who they are?


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Story and Narrative
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A Single Hero. Don’t Settle for More.

A Single Hero. Don’t Settle for More. | Stories - an experience for your audience - | Scoop.it

Individual stories like Malala’s motivate us in a way that country wide facts and statistics about literacy and education cannot. Nobel Prize winning economist Thomas Schelling noted the “identifiable victim effect” in 1968. It has been shown that donating behavior increases when individuals, rather than groups or vague causes, are spotlighted. The specific, tangible nature of a person whom we feel we can directly help is simply more compelling than a nameless group of statistics.

 

Having begun with Malala’s story, notice how the UNICEF campaign then extrapolates the conversation to include larger groups. With a few deft phrases, the issue is transformed from the micro to the macro.


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Rescooped by Hans Heesterbeek from Story and Narrative
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Storylane Prompts You to Share Your Life Story, One Question at a Time

Storylane Prompts You to Share Your Life Story, One Question at a Time | Stories - an experience for your audience - | Scoop.it
Storylane encourages users to go beyond posting status updates and instead dive deeper into the narrative of their life.

 

If you added up all the updates you’ve posted to Twitter, Facebook, Tumblr and other social networks, would it tell a complete and compelling story of your life? Jonathan Gheller bets the answer to that is no.

 

Gheller, a serial entrepreneur who founded companies like Fashmash and Mixtent, launched a new social network in beta this week called Storylane, which encourages users to go beyond posting status updates and instead dive deeper into the narratives of their lives.

 

“At Storylane we are building a library of human experiences by crafting a community where people can share things that really matter,” Gheller told Mashable. It’s an ambitious goal to say the least, but after playing around on the site for a few minutes, it starts to seem a little more attainable.


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Documentary Evolution
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How will the craft of storytelling change in the future?

The Internet, human-computer interaction, gaming, and other future technologies leading up to the possibility of the technological singularity, will change how stories are told, how they are heard. How will the craft of storytelling change, and how can novelists, filmmakers, television producers and game designers adapt?

 

 

35 very very interesting answers even for those involved in documentary.

 

[Thx to Drewvigal]


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Rescooped by Hans Heesterbeek from Documentary Evolution
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Interactive Factual Content: the future of documentary - trancemedia.eu -

Interactive Factual Content: the future of documentary - trancemedia.eu - | Stories - an experience for your audience - | Scoop.it

- Italian landscape -

 

A meta-webdoc for professionals about crossover factual content. divided into 4 main sections:

- context

- eco-system

- finance

- production

 

Backstage comments and observations in the course of TRANSMEDIA BRIDGE held in Turin, on November 2011.

 

Honor to Trancemedia.eu, "a site published by Fert Rights of Turin to raise awareness and promote 'innovation in the production of digital interactive content", one of the rare opportunities in Italy to learn about what is going on around the web documentary.

 

 


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The Storytelling Animal: A Conversation with Jonathan Gottschall | Literally Psyched, Scientific American Blog Network

The Storytelling Animal: A Conversation with Jonathan Gottschall | Literally Psyched, Scientific American Blog Network | Stories - an experience for your audience - | Scoop.it
Stories are all around us. But what is it about the story that holds such a powerful grip on the human imagination? That’s the question that ...
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Rescooped by Hans Heesterbeek from Digital Storytelling
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Storytelling...it is all about getting the moments.

Sometimes you never know when a good story is going to present itself...so we have to be prepared.

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Rescooped by Hans Heesterbeek from Story and Narrative
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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences | Stories - an experience for your audience - | Scoop.it

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns.


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Rescooped by Hans Heesterbeek from Story and Narrative
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Thousands Hold Fast To Tradition Of Oral Storytelling

Nearly 10,000 people have gathered this weekend for the National Storytelling Festival in northeast Tennessee to hear professional tellers weave some good yarns. Missy Shelton reports.

 

RACHEL MARTIN, HOST:

 

Before Twitter, radio, even electricity - in fact, going all the way back to pre-historic times, people gathered around fires to listen to stories. Even though the glow of computers has replaced the warmth of the campfire for most of us, some folks still hold fast to the tradition of oral storytelling.

 

As Missy Shelton reports, nearly 10,000 people have gathered this weekend for the National Storytelling Festival in northeast Tennessee to hear professional tellers weave some good yarns.


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Story and Narrative
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The Importance of Visuals, Examples, and Conversations in Marketing

The Importance of Visuals, Examples, and Conversations in Marketing | Stories - an experience for your audience - | Scoop.it
What about conversations? In marketing, conversations are case studies or examples. It can be a transcript of a conversation you had with your customer. It can be a quote by a blogger, or something you heard at an event. It can just be an example of a specific way you used, or your reader can use, a piece of advice.

 

As marketers and bloggers, one thing we learn to do is write and talk in abstractions, in general terms. “You should write about what interests your audience,” I can say. Or I can give examples of how customers of organic brown rice might be interested in healthy eating, environmental-friendly living, or brown rice recipes.

 

Examples drive the point home, but also: they are more interesting than generic advice. Examples are the story. Who wants to hear a moral without a story?


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Tracking Transmedia
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10 Crowdfunding Tips for Your New Product, Cause, or Creative Project

10 Crowdfunding Tips for Your New Product, Cause, or Creative Project | Stories - an experience for your audience - | Scoop.it
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase your odds of success.

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Rescooped by Hans Heesterbeek from Story and Narrative
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Fight Club, Cinderella, and What Storytelling Means for Brands

Fight Club, Cinderella, and What Storytelling Means for Brands | Stories - an experience for your audience - | Scoop.it
What has Cinderella got in common with Fight Club?

 

Lots, according to Jon King, Story Worldwide’s Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part of Social Media Week London, we shared Story’s brand-centred approach to narrative content.

 

We draw our inspiration from the most important study of storytelling ever done, The Hero with a Thousand Faces, by Joseph Campbell. Campbell’s insights have influenced and guided the approach, which he called the hero’s journey and which is used in all forms of narrative, including classic films from Cinderella to Fight Club.


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Rescooped by Hans Heesterbeek from Storytelling 4 business
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Storytelling Tip: Treat Us Like We're Six Years Old | Entrepreneur Community Online

Storytelling Tip: Treat Us Like We're Six Years Old | Entrepreneur Community Online | Stories - an experience for your audience - | Scoop.it

Want to tell your story so it has maximum impact? Treat us like we're six years old when telling it.

 

So, here's what I mean when I say talk to us like we’re six years old:

- Give us your full attention.

- Be clear

- Use concrete examples

- Be honest


Via Kim Zinke (aka Gimli Goose), Barney Bassnett
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Rescooped by Hans Heesterbeek from Story and Narrative
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Lead With A Story: Book Review

Lead With A Story: Book Review | Stories - an experience for your audience - | Scoop.it
Wherein I admit that I don’t trust ‘leading with stories’, and attempt to change my own mind.

 

I’m suspicious of the idea that people who want to be leaders should tell more stories.

 

While I get the arguments that stories are persuasive because they are emotional, have a predictable arc that makes it easy for people to get engaged with them, are easy to remember, etc. etc. I’ve sometimes wondered whether using stories was actually kind of wimpy.

 

 


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Rescooped by Hans Heesterbeek from Story and Narrative
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Ben Affleck: ‘Argo’ Shows ‘The Power of Storytelling’

Ben Affleck: ‘Argo’ Shows ‘The Power of Storytelling’ | Stories - an experience for your audience - | Scoop.it
It’s a real surprise how apolitical Argo is. There are parallels one could make from today’s headlines, but as director Ben Affleck sees it, the movie comes down to one key theme: the power of storytelling. Whether it’s from his own industry or the United States intelligence service, stories can make for a powerful weapon. In Argo‘s case, it’s to entertain. In the events the film chronicles, it was to save lives.

 

To make sure Argo the movie did its intended job, Affleck copied some of the all time great filmmakers of the 1970s and went through history’s finest classics to make the era come alive. The inspiration he got didn’t only come from Martin Scorsese or Sidney Lumet, but also from unexpected places, such as John Carpenter’s The Thing and Matt Reeves’s Let Me In. In many ways, Argo is a love letter to 70s filmmaking, and Ben Affleck clearly wore that love on his sleeve during a recent roundtable interview, along with his co-stars John Goodman and Bryan Cranston.


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Rescooped by Hans Heesterbeek from Story and Narrative
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The Best Damn Copywriting Advice I’ve Found

The Best Damn Copywriting Advice I’ve Found | Stories - an experience for your audience - | Scoop.it

Great copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can be a story that wins.

 

The assembly of these parts is key.


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Rescooped by Hans Heesterbeek from Documentary Evolution
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Dow Day: a situated documentary - Mobile Learning Experiences

Dow Day: a situated documentary - Mobile Learning Experiences | Stories - an experience for your audience - | Scoop.it

The Situated Documentary starts from the assumption that the sounds and the images of the world in which we live in hide a historical past that we can discover and explore with technology.

 

Being in the same place in which particular historical facts occurred and being able to live what there is no longer constitutes a very important experiential conquest of the documentary genre.

[mirmilla]

 

❝The Situated Documentary allows learners to experience the recreation of a real life event (…) Situated documentaries work in harmony with technology to interact with information and to experience the world in new ways.❞

[excerpt from Luiz Lopes video on Vimeo]

 

What technology is behind Dow Day?

 

❝ARIS, Short for Augmented Reality and Interactive Storytelling, is an authoring tool as well as an iPhone application that work together to create mobile, locative, narrative-centric, interactive experiences❞ [excerpt from David J. Gagnon manuscript (http://bit.ly/QeSRXk)]

 

or in other words:

❝ARIS is a user-friendly, open-source platform for creating and playing mobile games, tours and interactive stories. Using GPS and QR Codes, ARIS players experience a hybrid world of virtual interactive characters, items, and media placed in physical space.❞

[excerpt from the ARIS site]

 

Watch the demo video to understand the amazing potential of ARIS tool: http://arisgames.org/demo/


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Rescooped by Hans Heesterbeek from Pervasive Entertainment Times
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Next Gen Transmedia Consoles - The OS Factor and the Rise of Transmedia Gaming

Next Gen Transmedia Consoles - The OS Factor and the Rise of Transmedia Gaming | Stories - an experience for your audience - | Scoop.it
The applications here - particularly in terms of sports - are enormous: why stop at golf? If the means becomes available to beam telemetry from sporting events to the home, F1 games could produce real-time rendered representations of live events that work alongside the televised video stream, the telemetry data then implanted into actual gameplay directly after the race is finished. Watch the race in a way you've never been able to experience before, then become part of it - an intriguing proposition, for sure.

Of course, the transmedia gaming concept could simply be a flight of fancy from Microsoft, hailing from a period back in summer 2010 where Durango was still in its formative stages. A lot could have changed since then - the 720 strategy document hints at OnLive as a potential acquisition target and as cloud streaming as a must-have feature, something that is probably far less of a factor for Microsoft now.


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Rescooped by Hans Heesterbeek from #transmediascoop
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The Asian Screen - The state of China & Hong Kong’s film industry and the emergence of Transmedia

Intro: THE ASIAN SCREEN is Haexagon Concepts' ongoing series of industry reports on the media and entertainment market in the Greater China and East Asian region.

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Rescooped by Hans Heesterbeek from Digital Storytelling
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How to Craft Your Company's Storytelling Voice by Ann Handley of Ma...

You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice.

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How do you tell your story? Insights from great storytellers @chicagoideas #CIW

This week is Chicago Ideas Week and I was anxiously awaiting today’s session on storytellers, presented by Leo Burnett.

Rushing downtown after a last-minute pediatrician visit, I settled in for an hour-and-half of storytelling inspiration (and a much-needed break).


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'Chicago Fire' Creators on 'Classic' Storytelling, Avoiding the Procedural Trap and 'Hoping' for Longevity (Q&A)

'Chicago Fire' Creators on 'Classic' Storytelling, Avoiding the Procedural Trap and 'Hoping' for Longevity (Q&A) | Stories - an experience for your audience - | Scoop.it

NBC is revisiting the classic TV drama with Chicago Fire.

 

Centered on a group of Chicago firefighters and paramedics, the latest series from Law & Order producer Dick Wolf came partially from a desire to fill a void left by another firefighter-centric show, FX's Rescue Me. That's where seasoned feature writers Michael Brandt and Derek Haas (Wanted, 3:10 to Yuma, 2 Fast 2 Furious), who had never dipped their toes in scripted TV before, come in.

 

Talk to the duo for a few minutes and it quickly becomes apparent their intentions. "We came in with a very strong feeling of wanting to do a classic NBC ensemble drama in the vein of Hill Street Blues and ER, shows that we liked," Brandt, who created Chicago Fire with writing/producing partner Haas, told The Hollywood Reporter. "We came at it wanting to do a show like ER; that's what we intend to do."


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Rescooped by Hans Heesterbeek from Story and Narrative
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The Art of Online Storytelling

The Art of Online Storytelling | Stories - an experience for your audience - | Scoop.it

It’s all the craze these days, parallax scrolling single page websites. Sure they are over-done, but there are a few exceptional designers who have taken this effect and built a compelling story whilst creating a great user experience. Using several effects, and careful narration, you can subtly mesh into design techniques to create an experience that doesn’t make you feel that it’s just following trend.

 

These sites are more about the story and the emotion that a visitor gets from navigating than being hip. Designers have taken the next steps and moved past just design, it’s about capturing the visitor with content and creating something that is more than just clicks; connecting to the reader, giving them a visual storytelling adventure.


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‘Dare To Tell’ Story Movement « Story Coach

‘Dare To Tell’ Story Movement « Story Coach | Stories - an experience for your audience - | Scoop.it

This is what the ‘Dare To Tell’ Story Movement is all about.

I’m going to interview 100 people and blog their stories every day. I’m SO excited!

And I want to invite YOU to be a part of it.

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OFFSHORE: a creative space between serious games and i-docs

OFFSHORE: a creative space between serious games and i-docs | Stories - an experience for your audience - | Scoop.it

Sandra Gaudenzi: "It combines game logic and immersive interface to tackle a serious problem such as offshore oil extraction: its dangers, its economic and ecologic consequences. More than anything it tries to find a new language to engage a web audience that is game savvy, but maybe not energetically engaged" ...


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