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- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Alicia Keys Releases Kids Storytelling App

Alicia Keys Releases Kids Storytelling App | Stories - an experience for your audience - | Scoop.it
Alicia Keys said she wanted to develop learning tools for children after having her son-now the musician is launching a kids app.

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Kevin Allocca: Why videos go viral | Video on TED.com

Kevin Allocca is YouTube's trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.


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Merging Media conference explores the new media universes

Merging Media conference explores the new media universes | Stories - an experience for your audience - | Scoop.it
At the 2012 Banff World Media Festival, everybody’s favourite buzzword was “branding,” but when Jeff Gomez talks about sharing stories and crafting concepts the term he keeps coming back to is “universes.” (MT @starlightrunner: RT @Social_Agency: ...

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How Storytelling Improves Team Building

How Storytelling Improves Team Building | Stories - an experience for your audience - | Scoop.it

Struggling with this new position in middle management I was given disciplinary counseling three times during my first couple of months. The really interesting part of this is that I wasn't aware I was being "counseled." Larry would call me in his office, come out from behind his desk, sit beside me and tell a very funny story about something he had done when he was the Assistant Superintendent. He would describe in detail how he messed up and the problems it caused. Larry would end his story by asking me what I thought he should have done differently. These stories Larry told always bore a striking resemblance to something I had just done. But he never came across as accusatory or "bossy."

Therein lies the power of stories. Karin Evans and Dennis Metzger wrote a white paper for the American Society for Training and Development (ASTD), entitled Leadership Through Story Telling.

Article Source: http://EzineArticles.com/6772025


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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Stories - an experience for your audience - | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

 

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

 

OK -- I'm heading into the kitchen for some more coffee!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project

POWER TO THE PIXEL « 10 questions potential partners will ask about your cross-media project | Stories - an experience for your audience - | Scoop.it

10 questions potential partners will ask about your cross-media project 23.10 2012
By Jim Thacker

Your cross-media project is well under way. You have a killer pitch, great teaser content, and are ready to start talking to development and finance partners. But what else will they want to know about it?

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Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network

Transmedia Companies Want ‘Story-Driven’ Tech People | Dice Blog Network | Stories - an experience for your audience - | Scoop.it
The entertainment business is engaged in nothing less than the reinvention of narrative, and the leading edge is something called transmedia. It’s in this corner of storytelling that a next wave of developers, gamers, filmmakers, writers and composers are creating immersive story-telling experiences that employ a variety of media, delivered across platforms. But here, “cross platform” means more than just on your console one minute and your smartphone the next. It means on your phone, your PC, your iPod, your TV, in the theater.

Who’s Doing It?
Companies engaged in transmedia can be grouped into three general sectors. First, there are native companies whose focus is original content across mediums. Next are marketing companies who create a wide range of original content around an existing product — think Game of Thrones or Hunger Games. And finally are the tech businesses who create platforms that other people can use to distribute content across mediums.


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Your Brand Is More Than a Logo; It's an Experience

Your Brand Is More Than a Logo; It's an Experience | Stories - an experience for your audience - | Scoop.it
Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?

 

When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.

 

Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.


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StoryCode [#Transmedia]

StoryCode [#Transmedia] | Stories - an experience for your audience - | Scoop.it

Splice Vine: "We conclude our month of Transmedia Storytelling interviews with Aina Abiodun, a co-founder StoryCode. StoryCode is a NYC-based community hub, lab, and creative consultancy for emerging and established cross-platform and immersive storytellers."


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Transmedia World-Building

Transmedia World-Building | Stories - an experience for your audience - | Scoop.it

Erik Wecks: "A few years ago, the word “transmedia” became a hot topic among entertainment circles. We are already seeing the results with much more on the way in the next couple of years."


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Telling Stories with Maps | Esri Insider

Telling Stories with Maps | Esri Insider | Stories - an experience for your audience - | Scoop.it

"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."

 

Can you tell stories with maps? Yes you can!

 

OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.

 

Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.

 

Even better, check out this link for actual examples: http://storymaps.esri.com/home/ ;

 

Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.

 

Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.

 

I bet you will come up with several more ideas!

 

Go read the article and check out the examples and let me know which ones you like best :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Seth Dixon's comment, July 3, 2013 4:29 PM
I'm a HUGE fan of ESRI's story map templates and a way to create interactive maps.
Karen Dietz's comment, July 3, 2013 5:08 PM
How fabulous Seth! When and how have you used them?
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Special Feature on Power of Story

http://askmagazine.nasa.gov/pdf/pdf18/105462main_18_dressing_simmons.pdf


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Why is storytelling so important to a successful business online?

Why is storytelling so important to a successful business online? | Stories - an experience for your audience - | Scoop.it

Why is storytelling so important to a successful business online?. womenentrepreneurshq.com Johnny Truant is an advocate of using “storytelling” to attracting and retaining clients and I wanted to know more about his approach. In this interview Johnny Truant shares the fundamental principles of storytelling and how you can use them in your online business!


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BULLY (Official Trailer) | Join the movement to Stop Bullying

BULLY - To join the movement to stop bullying, go to: http://www.bully-movie.net

IN SELECT THEATERS NOW - Playing everywhere!

For more information, go to: http://www.facebook.com/bullymovie


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First Twitter Fiction Festival Might Mutate Storytelling Forever | Underwire | Wired.com

First Twitter Fiction Festival Might Mutate Storytelling Forever | Underwire | Wired.com | Stories - an experience for your audience - | Scoop.it
Twitter has already changed the way we communicate. Now the microblogging service is inviting creative writers to transform the way stories get told on Twitter.

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Disney Will Soon Shed Light On Their Living Worlds | Transmedia.ca

Disney Will Soon Shed Light On Their Living Worlds | Transmedia.ca | Stories - an experience for your audience - | Scoop.it
Today, Walt Disney Imagineering will shed a little light on their Living Worlds initiative.

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The 10 Commandments Of 21st Century Franchise Production [#Transmedia]

The 10 Commandments Of 21st Century Franchise Production [#Transmedia] | Stories - an experience for your audience - | Scoop.it

Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ...

 

[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]

 


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Fight Club, Cinderella, and What Storytelling Means for Brands via @PostAdvertising

Fight Club, Cinderella, and What Storytelling Means for Brands via @PostAdvertising | Stories - an experience for your audience - | Scoop.it
Brands are stories, an at their most successful, these stories powerfully narrate the relationship between the brands and their audience(s).
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10 Tips on Storytelling Techniques from Novelists.

10 Tips on Storytelling Techniques from Novelists. | Stories - an experience for your audience - | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...
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Storytelling’s Inspiration

If you’re sensing the team still doesn’t quite follow your data-driven strategy, try a little once upon a time. That’s what Paul Smith did. A few years ago, the director of consumer and market knowledge at Procter & Gamble  looked around at the firm’s annual meeting. “It was awful. It was brutal,” he told IBD. “People were falling asleep at their tables. It was my boss onstage, and I was part of the strategy team. I was sinking into my chair in remorse.” What was missing? “There were no stories to connect the people to the strategies,” Smith said. A well-told tale inspires people to make the decisions that bring plans to life. “Vision is a story,” said Smith, author of “Lead With a Story.” How to start spinning: Bone up. “Storytelling is one of the very few skills of leadership that they did not teach me in school,” said Smith, who earned a master of business administration from the University of Pennsylvania. When he wanted to incorporate stories into the workplace, he bolstered his understanding of how storytelling might work in a professional setting.


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Update on Mark Staufer’s The Numinous Place – The Evolution of Storytelling

Update on Mark Staufer’s The Numinous Place – The Evolution of Storytelling | Stories - an experience for your audience - | Scoop.it

Britta Reque-Dragicevic:  "‘The Numinous Place’ is the world’s first truly multidimensional work of fiction – technology and creativity merge harmoniously to create a uniquely experiential new medium" ...


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[Phenomenal Work] Presentation from StoryWorld 2012

[Phenomenal Work] Presentation from StoryWorld 2012 | Stories - an experience for your audience - | Scoop.it

Brian Clark: "Just came back from a lovely time with the diaspora of transmedia creators at the StoryWorld conference in Los Angeles where I tried presenting this idea for the first time" ...


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6 Ways to Shake Up Your Storytelling Style

6 Ways to Shake Up Your Storytelling Style | Stories - an experience for your audience - | Scoop.it
Stories teach us, inspire us, and allow us to experience worlds we would not otherwise know. We learn about each other through sharing stories.

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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Stories - an experience for your audience - | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
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Filtering, Translating, Advocating: The Role of Storytelling in Technology PR

Filtering, Translating, Advocating: The Role of Storytelling in Technology PR | Stories - an experience for your audience - | Scoop.it

Aaron Kwittken’s thoughtful post on September 25 about the future of PR agencies got me thinking about what PR people do well. We tell stories. And we do that for a reason – to build brands and sell products. But what about when we’re dealing with very technical brands and products, whose value propositions are complex and often impenetrable for a broad audience?

 

In technology, strong storytelling is critical, because technology companies must communicate a compelling vision of how what they built will change the world.

 

We all know that telling a good story that moves an audience requires a deep understanding of a company’s content; a strong, intuitive sense of who the audiences are and what they understand; and an ability to shape a compelling narrative that bridges these two core elements. That’s true across our whole industry. However, for technology PR things are a little different.


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