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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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DAVID PAUL BAKER: TRANSMEDIA STORY TELLING!

DAVID PAUL BAKER: TRANSMEDIA STORY TELLING! | Stories - an experience for your audience - | Scoop.it
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What is it about night and storytelling?

The uncommon writer's resource
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Content Is Not King - Storytelling Is - Forbes

Content Is Not King - Storytelling Is - Forbes | Stories - an experience for your audience - | Scoop.it
Content marketing is all the rage for 2013. I think it might have been the rage in 2012, too. It is a buzzword, for sure, but it is essentially focused on how to tell a story. More so, it is about how to engage with your customer or prospect.

Via Karen Dietz
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Clayton Bye's curator insight, January 6, 2013 6:13 AM

Good selling has always involved story. It is what draws the prospective buyer in and helps them to see what problem(s) you are offering to solve.

Rick Grant's curator insight, January 6, 2013 5:17 PM

Well, yeah, content is what you pay to get into the game, but its the stories that make it work for you.

Karen Dietz's comment, January 7, 2013 1:54 PM
Thank you Rick, Clayton and Marty for your comments! It takes work to bring stories into online content and any kind of selling activity but the rewards are immense. And of course, we get better at it over time. Happy storytelling!
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Presentation Rules using Visual Storytelling to sell Big Ideas

Presentation Rules using Visual Storytelling to sell Big Ideas | Stories - an experience for your audience - | Scoop.it
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations

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Is it a good tale?

Is it a good tale? | Stories - an experience for your audience - | Scoop.it
Pulse: I don’t know what to look for when it comes to tales. I’m not sure about how to select one. When I hear tales, I’m engaged and fascinated. When I read tales, I’m not. In this case you’ve dec...
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CES 2013: For Storytellers

CES 2013: For Storytellers | Stories - an experience for your audience - | Scoop.it
I'm going to go out on a limb here and say that within ten years ad agencies will become redundant. So will marketing companies. The company of the future is a storytelling company.
Hans Heesterbeek's insight:

People want to be a part of something

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MSLGROUP Creative Storytelling

Storytelling is a part of MSLGROUP’s DNA. This presentation explains why we believe storytelling is important to you, your company, your brands or your corpor

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Out with the Old, in with the New (Goodbye 2012, Hello 2013) - Jen Begeal weighs in!

Out with the Old, in with the New (Goodbye 2012, Hello 2013) - Jen Begeal weighs in! | Stories - an experience for your audience - | Scoop.it
Let’s face it, 2012 was a rough year, from fires to floods, to hurricanes, mass shootings, tense elections, economic uncertainty and “Call me Maybe” playing on every radio station...

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2012 – A Turning Point for Interactive Storytelling (Part I)

I have always been a firm believer that when utilised correctly, the video game medium can achieve extraordinarily powerful results. After all, it includes elements of film, music and literature – and, most importantly, features an element of interactivity that allows the player to experience the story in a more real, more visceral way. For the purpose of this article, I will discuss solely the storytelling aspect of five of last year’s video games – Spec Ops: The Line, Dear Esther, Thirty Flights of Loving, The Walking Dead, and Journey – and the way they have used the medium to their advantage.


Via Gregg Morris
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The Art and Science of Storytelling (VIDEO)

The Art and Science of Storytelling (VIDEO) | Stories - an experience for your audience - | Scoop.it
Knowledge, Updates, Video, Webinars

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Kathy Hansen's curator insight, December 20, 2012 6:34 PM

Doug Hattaway, president, RJ Bee, vice president and Tess Hart, associate, all of Hattaway Communications, led an hour-long presentation focused on the cognitive psychology and neuroscience behind good storytelling. They also showed models for putting this research into action.

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2013, the year of storytelling

2013, the year of storytelling | Stories - an experience for your audience - | Scoop.it

Since social networking was invented, it has been powered by users. We happily fuel our favorite social networks with the snippets of content that make them so valuable...


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Kathy Hansen's curator insight, January 2, 2013 4:26 PM

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

David McQueen's curator insight, January 9, 2013 1:12 AM

some of the most exciting startups in social media are the ones that help us make these small, fragmented pieces of content into richer stories. Every social media action we take contributes to what could be an incredible narrative. We’re creating a ton of content, but no one is really taking advantage of it. Until now the best thing we gleaned from social media is flat sentiment analysis, or interesting observations like Facebook’s families data that have to be anonymized and generalized. But several startups are beginning to make all this social content into something really valuable.

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10 Tips on Writing from David Ogilvy

10 Tips on Writing from David Ogilvy | Stories - an experience for your audience - | Scoop.it
"Never write more than two pages on any subject."

How is your new year's resolution to read more and write better holding up? After traci
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The Importance of Telling a Good Story « Kenyon Review Blog

The Importance of Telling a Good Story « Kenyon Review Blog | Stories - an experience for your audience - | Scoop.it
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Story R&D

Producers Peter Katz and Don Le share why filmmakers should produce film pilots (proof of concepts) to market their projects online. This is based on their expe
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Top five augmented reality innovations of the future

Top five augmented reality innovations of the future | Stories - an experience for your audience - | Scoop.it
The future of augmente

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Jeni Mawter's curator insight, December 19, 2012 5:05 PM

Guaranteed to blow your mind. These will have a huge impact on storytelling in the future.

Garry Schulz's curator insight, December 20, 2012 1:44 PM

This article paints an interesting picture of where augmented reality might take us over the next decade.  With major players like Google and Microsoft investing heavily in the field there's no doubt that we'll see major developments in this area.  As with all technologies highlighted here, the key from a strategic perspective is to have a view on how major advances in augmented reality might impact not only your existing business but also the business eco-system within which you operate.

David Rowe's curator insight, March 25, 9:55 PM

An interesting insight into how the current generation of augmented reality smartphone apps could come to be truly useful in the future.  The example of Educational AR could make user manuals a thing of the past.

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Digital Storytelling Ais

DIGITAL STORYTELLING Carmel Burke

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Rescooped by Hans Heesterbeek from That In Between Space - Immersive Storytelling for Learning
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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | Stories - an experience for your audience - | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society (RT @GOOD: How storytelling can address the complex and intertwining issues of modern society, by @lksriv #wftf http://t.co/b0e6nB1f)...

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Jess McCulloch's curator insight, January 3, 2013 4:29 PM

Storytelling making things more human.

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Bridging Old and New–Transmedia Storytelling for Your Creative Endeavors

Bridging Old and New–Transmedia Storytelling for Your Creative Endeavors | Stories - an experience for your audience - | Scoop.it
To start off the new business year, I’m going to repeat what I tell my clients over and over. YOUR story matters in the marketing of your business and your creative work. This demonstration f...
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10 Of The Best Screen Capture Tools

10 Of The Best Screen Capture Tools | Stories - an experience for your audience - | Scoop.it
One of the things that you might want to do from time to time is to actually show others a way of doing something or to show others something that is actually on your screen. You might want to record

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How to Make Transmedia Better in 2013 | THIS IS TRANSMEDIA


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Rescooped by Hans Heesterbeek from Story and Narrative
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2012 – A Turning Point for Interactive Storytelling (Part I)

I have always been a firm believer that when utilised correctly, the video game medium can achieve extraordinarily powerful results. After all, it includes elements of film, music and literature – and, most importantly, features an element of interactivity that allows the player to experience the story in a more real, more visceral way. For the purpose of this article, I will discuss solely the storytelling aspect of five of last year’s video games – Spec Ops: The Line, Dear Esther, Thirty Flights of Loving, The Walking Dead, and Journey – and the way they have used the medium to their advantage.


Via Gregg Morris
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Create Engaging Content Marketing - Hug the Chaos

Create Engaging Content Marketing - Hug the Chaos | Stories - an experience for your audience - | Scoop.it

Great storytelling is a contradiction. Engaging stories set out to deliberately draw a conflict — a comparison of morality, or of fundamental change, or of good and evil. Of starting at a place where we don’t know how it’s going to turn out. We hug the chaos!

 

The story of how you met your wife starts with you not knowing if she would eventually become your wife. You had no idea.

 

As marketers today, we are inundated with reasons to do the opposite of this.

 

We operate from knowledge; from past experiences. We very often only act when we have the data to support our product, our position, our package, our pricing, our promotion… In fact, we’ve historically scaled our data analysis skills in marketing and we hire outside our company for anything creative. We keep a safe distance from the “creative genius” that can be so compelling, but also so unknown, so chaotic, so tragically wrong. Why is that?


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Does your business have a compelling future story to share? - Seven Story Learning

Does your business have a compelling future story to share? - Seven Story Learning | Stories - an experience for your audience - | Scoop.it

As the new year begins, it’s time to ask about your future story. Call it a “vision story” if you like, because it will probably be more motivating and memorable than organizational mission and vision statements, which often sit on dusty shelves.

 

Future stories are guiding north stars, serving as bridges from your past to your future. Telling others about the unfinished stories you’re most enthusiastic to complete gives energy and momentum to your business.


Via Kathy Hansen
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Why Emotional Excess is Essential to Writing and Creativity

Why Emotional Excess is Essential to Writing and Creativity | Stories - an experience for your audience - | Scoop.it
"Something is always born of excess: great art was born of great terrors, great loneliness, great inhibitions, instabilities, and it always
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Story Museum could open next year

Story Museum could open next year | Stories - an experience for your audience - | Scoop.it
OXFORD’S Story Museum still needs to raise £8m for its eye-catching “cathedral of stories” development.
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