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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Digital Storytelling
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The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It

The Long-Lost Art of Storytelling: Why Your Content Sucks and What to Do About It | Stories - an experience for your audience - | Scoop.it
Contrary to others' belief of typing blog posts until your fingers bleed and you get noticed, there might be a missing link to your content and blogging strategy that may get you or your business found in the diluted space of the Internet: be a...

Via José Carlos
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Rescooped by Hans Heesterbeek from Story and Narrative
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Visual presentation lessons from Alfred Hitchcock

Visual presentation lessons from Alfred Hitchcock | Stories - an experience for your audience - | Scoop.it

Many storytellers of all sorts including presentation professionals have referred to the lessons from Hitchcock over the years. Nancy Duarte, for example, touches on a few lessons in her book Resonate. And Michael Moesslang has written a whole book (in German) called So würde Hitchcock präsentieren.


Via Gregg Morris
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Two Pens's curator insight, January 11, 2013 5:44 PM

I like putting pictures of people in showers as a subliminal nod to Mr. Hitchcock's genius :-)

Rescooped by Hans Heesterbeek from Creativity as changing tool
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Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog

Social Business Inforgraphic: The Social Business Economy — It's All About Revenue: The Revenue Marketing Blog | Stories - an experience for your audience - | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

Via Francesco Pintus
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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan | Stories - an experience for your audience - | Scoop.it
During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.
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The Trifecta of Storytelling Power

The Trifecta of Storytelling Power | Stories - an experience for your audience - | Scoop.it
Beyond Craft… Embracing Greatness  Oh what a tangled, slippery-sloped, viper-infested, self-sabotaging path we fiction writers tread.
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Top 5 Best Practices in Transmedia Storytelling

Presentation to the Forum Transmidia, Sao Paulo, Brazil. Covers Robert Pratten's top 5 best practices in transmedia storytelling.
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider

The Drivers Of Brand Storytelling Strategy: Branding Strategy Insider | Stories - an experience for your audience - | Scoop.it
Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and interruption, successful...

Via Karen Dietz
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Karen Dietz's curator insight, January 10, 2013 2:28 PM

What a great article that goes a long way in de-mystefying brand storytelling!


I particularly like the emphasis on brand storytelling creating deep affinity if done right, that chemistry is part of the equation, and that it is a strategic imperative, not a promotional tactic. 


With these attitudes in mind, this brings brand storytelling out of the realm of mere transaction into an ongoing relationship between company and customer.


The authors Derrick Daye and Brad VanAuken then go on to talk about the drivers of brand storytelling: purpose, method, and opportunity.


I wish they had included company examples -- good, bad, or indifferent -- to illustrate their points. Nevertheless, their article does help us all know the steps we need to take to either create or further enhance our brand storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Hans Heesterbeek from Story and Narrative
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Story Radar (Not Everything is a Story)

Fine tune your story radar before launching into storytelling.

 

The idea of storytelling for leadership and business is generating a lot of interest these days, as it well should. Stories are one of the most powerful ways to communicate. Stories can be memorable and meaningful. They’re immensely useful – whether you want to lead people, market your business, or just get some laughs. The best writers read a lot, and the best storytellers pay close attention and listen to the stories around them. But what exactly is a story, and what do you listen for?


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Documentary Evolution
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The Current State of Interactive Documentaries

Awards, festivals, prominent industry players, clubs, over the past ten years or so, the interactive documentary has really come into its own.  But has the "webdoc" established itself beyond the circle of professionals and other industry insiders, as an independent genre?"

 

(First) four minutes and thirty dedicated to interactive documentary basically French


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Hans Heesterbeek's curator insight, January 14, 2013 2:16 AM

Interactivity for docs the public isn't ready for it they are for webdocs and even producers, writers and filmmakers are making money with it. How can I learn that 

Rescooped by Hans Heesterbeek from Transmedia Means
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5 Comics/Transmedia Trends to Watch in 2013

5 Comics/Transmedia Trends to Watch in 2013 | Stories - an experience for your audience - | Scoop.it
Comics in 2012 went from triumph to triumph. They rampaged through the box office, the best-seller list, the app store, and convention halls coast-to-coast.

Via BirgitSchneidmueller
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Rescooped by Hans Heesterbeek from Digital Storytelling
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The Digital Naturalist - Home - 23 Clues to a Great Story

The Digital Naturalist - Home - 23 Clues to a Great Story | Stories - an experience for your audience - | Scoop.it
By Tucker Walsh

WARNING: THE FOLLOWING POST CONTAINS AN EXTREME AMOUNT OF USEFUL INFORMATION RE...

Via José Carlos
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Ariana Amorim's curator insight, January 9, 2013 5:29 PM

Really good stuff!

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Transmedia storytelling: a preconference

Transmedia storytelling: a preconference | Stories - an experience for your audience - | Scoop.it
The objective of this preconference is to create an interdisciplinary environment for exchanging research experiences on transmedia storytelling. 21st century media convergence processes – that cou...
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Review 2012 Happy 2013

hansheesterbeek.com what happend in 2012 and for all a happy, healthy, passionated, successful 2013
Hans Heesterbeek's insight:

IOkay we are a few days in 2013 but we all want to wish you the very best.  A lot of passion, happiness, health, succes, and scoop pleasure. Find the things yout like. 

Make every day the best day for 2013. 

All the best 

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Rescooped by Hans Heesterbeek from Content Marketing & Break
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Ignore the experts and be a copywriting rebel

Ignore the experts and be a copywriting rebel | Stories - an experience for your audience - | Scoop.it
Want to take your copywriting career to the next level? That means rebelling against the copywriting experts and finding your unique voice. Learn how.

Via Laureano López Pizarro
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Two Pens's curator insight, January 11, 2013 5:50 PM

Chris Brogan and Seth Godin are big on copywriting rules and I'm bigger on saying, "Nope, not for me." You don't want to write like everyone else; you want to think and write in the best way to make the point. If that means leaving out text and telling your story visually, go for it. 

Rescooped by Hans Heesterbeek from #transmediascoop
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Monster High: Transmedia Education

Monster High: Transmedia Education | Stories - an experience for your audience - | Scoop.it
Individuals learn in a variety of ways (Felder & Spurlin, 2005). One method for educating is storytelling. Storytelling is a way of communicating and processing events and information; taking a...

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Simon Staffans's curator insight, January 11, 2013 6:53 AM

Looking at another franchise spreading across media - "Monster High". Whether the narrative on other platforms add that much to the whole, I don't personally know.

siobhan-o-flynn's curator insight, January 11, 2013 7:48 AM

Monster High has been around for a while yes? would love to see more info on use/stats

Binary Racoon's curator insight, January 11, 2013 11:16 AM

Monster High, or how to transform your kids into cool, educated, creative young goths... 

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The Numinouse Place Creator Mark Staufer on Transmedia

The Numinouse Place Creator Mark Staufer on Transmedia | Stories - an experience for your audience - | Scoop.it

Meandering Margaux: "Mark Staufer (@MarkStaufer) promises a pioneering transmedia thriller with the launch of ‘The Numinous Place‘. Blending book, film and web-based narrative elements, Staufer’s quadrilogy will immerse participants in an interactive parallel world blurring traditional narrative entertainment and game play."

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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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TV, The Thinking Person’s Entertainment of Choice

TV, The Thinking Person’s Entertainment of Choice | Stories - an experience for your audience - | Scoop.it

Alissa Quart:  "By pulling us away from Twitter, texts, e-mails, pointless videos and all the other technological distractions demanding attention, “Homeland,” “Mad Men” and “Breaking Bad” provide a coherent (albeit sometimes disturbing) refuge from our fragmented lives."


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The Digital Rocking Chair's curator insight, January 13, 2013 10:42 PM

An interesting look at why good television is beginning to look a lot like the serialized novel of the 19th century.

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Top 5 Storytelling Articles from @FastCompany

Top 5 Storytelling Articles from @FastCompany | Stories - an experience for your audience - | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
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The point of transmedia is to get out a story that fosters connections

The point of transmedia is to get out a story that fosters connections | Stories - an experience for your audience - | Scoop.it
My theory is that storytelling in the 21st century has an opportunity to be transformative in a way that enables those formerly known as the audience to become collaborators.
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Rescooped by Hans Heesterbeek from #transmediascoop
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Transmedia Synergies: Remediating Films and Video Games

Transmedia Synergies: Remediating Films and Video Games | Stories - an experience for your audience - | Scoop.it

The goal of the video essay is to sketch out the culture of synergy situated at the intersection of cinema and video games, taking account of journalistic, industrial, and, predominantly, aesthetic correspondences between the two media. In my opinion, it represents a ‘work-in-progress’, designed to stimulate interest and future research.


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Simon Staffans's curator insight, January 10, 2013 3:56 AM

Interesting video by Mathias Stork, via Henry Jenkins. Well worth a look.

Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Storytelling: Claude Hopkins Transforms Schlitz Beer’s Value Proposition

Storytelling: Claude Hopkins Transforms Schlitz Beer’s Value Proposition | Stories - an experience for your audience - | Scoop.it
This is a famous story about Claude Hopkins, the father of marketing, who, in 1919, was hired by Schlitz beer to create an ad that would save the company.

Via Karen Dietz
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Karen Dietz's comment, January 11, 2013 5:14 PM
Michael, did you click through to the article by clicking on the blue title above?
Ken Morrison's curator insight, January 13, 2013 8:57 AM

Ken's Key Takeaway:

Hopkins said, "80% of your time should be spent on the offer and the story. It may well be that you have worked so hard and so well and with such focus on your product that you too will not be able to see the  true value that you have to offer and the best way to create your crushing offer."

Karen Dietz's comment, January 13, 2013 2:57 PM
That is so true Ken! We end up not being able to see the forest for the trees. I always encourage those working on their biz stories to get help from a colleague or friend for that outside perspective. That's what I do and it helps a lot!
Rescooped by Hans Heesterbeek from Digital Storytelling
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Entrepreneur Coach Antonio Neves on Finding Focus and the Power of Storytelling

Entrepreneur Coach Antonio Neves on Finding Focus and the Power of Storytelling | Stories - an experience for your audience - | Scoop.it
The founder and CEO of Thinqaction, introduces himself to YoungEntrepreneur.com readers before he heads up a new web-video series on the site.

Via José Carlos
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Are you making it easy for fans to share your story? | SmartBlogs

Are you making it easy for fans to share your story? | SmartBlogs | Stories - an experience for your audience - | Scoop.it
SmartPulse -- our weekly nonscientific reader poll in SmartBrief on Social Media -- tracks feedback from leading marketers about social media practices and

Via Kathy Hansen
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Kathy Hansen's curator insight, January 9, 2013 1:12 PM

People need a reason to talk about you, such as giving them a story to tell, giving them an interesting feature to discuss or maybe even some kind of incentive to share your story. You also need to make it easy for people to talk about you — giving them brand content that’s easy to share via social networks or reminding them to tell their friends about you at the moment when they’re most delighted with your brand.

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It's official: 3D is dead

It's official: 3D is dead | Stories - an experience for your audience - | Scoop.it
There's something about 2013's Consumer Electronics Show that's different from every other iteration this decade. You might not realize it immediately, for it's marked by the absence rather than...
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