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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Rescooped by Hans Heesterbeek from Just Story It Biz Storytelling
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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Stories - an experience for your audience - | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
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Transmedia Storytelling: about acts, structures and more

Transmedia Storytelling is a reflexion about narrative structures in old and new media. It is a masterclass at the "Social TV, Transmedia & Audiovisual Narrativ
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Rescooped by Hans Heesterbeek from Story and Narrative
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Neal Baer: Empowering Health and Society Through Storytelling

Neal Baer: Empowering Health and Society Through Storytelling | Stories - an experience for your audience - | Scoop.it

What began as a seemingly haphazard pursuit of eclectic interests has evolved into a sought-after expertise. For nearly a quarter-century, Neal Baer has helped pioneer the partnership between medicine, entertainment, health education, and social policy--using storytelling as the vehicle to inform.


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Digital Storytelling
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3 Free Storytelling Lectures

3 Free Storytelling Lectures | Stories - an experience for your audience - | Scoop.it
Lectures from Kurt Vonnegut, Neil Gaiman and Andrew Evans on how to tell better, truer stories, and how to recognize the ones that people love.

Via José Carlos
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Rescooped by Hans Heesterbeek from Story and Narrative
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4 storytelling lessons from Ford

4 storytelling lessons from Ford | Stories - an experience for your audience - | Scoop.it
The automaker's social media chief explains how the brand has yielded the virtual floor to its fans and customers, and has revamped how it delivers its messaging.

Via Gregg Morris
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Rescooped by Hans Heesterbeek from Documentary Evolution
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8 Insights About The Coming Era Of Interactive Design | "Connecting" Documentary

8 Insights About The Coming Era Of Interactive Design | "Connecting" Documentary | Stories - an experience for your audience - | Scoop.it
It’s all moving so quickly. Just yesterday, we were amazed by the miracle of making calls from our cars.

Via mirmilla
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mirmilla's curator insight, January 15, 2013 1:58 PM

Interaction Design and User Experience: cousins of interactive documentary

Vittorio Canavese's curator insight, January 16, 2013 4:13 PM

La visione di Microsoft sulla connettività

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Transmedia Powered Webseries Take the Spotlight

Transmedia Powered Webseries Take the Spotlight | Stories - an experience for your audience - | Scoop.it
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This is an article about nothing. Well, nothing other than some storytelling tips from Jerry Seinfeld [VIDEO] - Anthill Online

This is an article about nothing. Well, nothing other than some storytelling tips from Jerry Seinfeld [VIDEO] - Anthill Online | Stories - an experience for your audience - | Scoop.it
It took Jerry Seinfeld two years to write one of his routines. It was about Pop Tarts. And chimps. While it shouldn't take two years to write a business pitch, Seinfeld's insights into writing and ...
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Matmi - Five tips for transmedia game development.

Matmi - Five tips for transmedia game development. | Stories - an experience for your audience - | Scoop.it
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Simons Staffans: One Year in Now Media | | MIPBlogMIPBlog

Simons Staffans: One Year in Now Media | | MIPBlogMIPBlog | Stories - an experience for your audience - | Scoop.it
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New Boundaries Of Digital Storytelling

New Boundaries Of Digital Storytelling | Stories - an experience for your audience - | Scoop.it
A new initiative by the Brown University creative nonfiction program is exploring the potential of digital nonfiction through some of the web's most unusual storytelling projects.
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Ten Proven Ways to Create Better Stories And Persuade People

Ten Proven Ways to Create Better Stories And Persuade People | Stories - an experience for your audience - | Scoop.it
Stories trump data. ;
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Rescooped by Hans Heesterbeek from Documentary Evolution
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The Current State of Interactive Documentaries

Awards, festivals, prominent industry players, clubs, over the past ten years or so, the interactive documentary has really come into its own.  But has the "webdoc" established itself beyond the circle of professionals and other industry insiders, as an independent genre?"

 

(First) four minutes and thirty dedicated to interactive documentary basically French


Via mirmilla
Hans Heesterbeek's insight:

Interactivity for docs the public isn't ready for it they are for webdocs and even producers, writers and filmmakers are making money with it. How can I learn that 

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Rescooped by Hans Heesterbeek from #transmediascoop
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Transmedia Powered Webseries Take the Spotlight

Transmedia Powered Webseries Take the Spotlight | Stories - an experience for your audience - | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, January 16, 2013 2:32 PM

Interesting notes from the Transmedia LA panel this week.

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4 Principles of Next Generation Storytelling | MSLGROUP BLOG

4 Principles of Next Generation Storytelling | MSLGROUP BLOG | Stories - an experience for your audience - | Scoop.it
An excerpt from the Bright Lights, Big Ideas book produced for CES2013 by Publicis Groupe. MSLGROUP's Chief Development Officer Bob Bejan contributed to one of the big ideas the book explored -storytelling.
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Rescooped by Hans Heesterbeek from Digital Delights for Learners
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The 5 Levels of Digital Storytelling | Digital Play

The 5 Levels of Digital Storytelling | Digital Play | Stories - an experience for your audience - | Scoop.it

Via Ana Cristina Pratas
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Rescooped by Hans Heesterbeek from Content Marketing & Break
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The Only Marketing Advice You'll Ever Need Is To Tell Better Stories

The Only Marketing Advice You'll Ever Need Is To Tell Better Stories | Stories - an experience for your audience - | Scoop.it
If marketing boiled down to only one thing, it would be this – say what you’re really selling.

Via Laureano López Pizarro
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Coca-Cola: Doing Storytelling Right?

A few months ago, Coca-Cola totally revamped their digital presence approach. The decided that they were better off telling a “story” about Coca Cola (and how it impacts people’s ...

Via Laureano López Pizarro
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Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Stories - an experience for your audience - | Scoop.it
Hans Heesterbeek's insight:

a lot of information in a bundle

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Active Story System - design methodology for transmedia storytelling

Design methodology for creating participatory transmedia stories
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Lance Weiler over transmedia: 'Media gaan steeds meer in elkaar overlopen' | Virtueel Platform

Lance Weiler over transmedia: 'Media gaan steeds meer in elkaar overlopen' | Virtueel Platform | Stories - an experience for your audience - | Scoop.it
Lance Weiler is een verhalenverteller, entrepreneur en invloedrijk persoon op het gebied van media en entertainment.
Hans Heesterbeek's insight:

Sorry it's in Dutch 

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Transmedia Synergies - Remediating Films and Video Games

This video essay constitutes my final project in the "DVD Essay for Film Analysis" class in the Cinema and Media Studies program at the University of California…
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What storytelling does to our brains

What storytelling does to our brains | Stories - an experience for your audience - | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
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Dam Foundation » The Drivers Of Brand Storytelling Strategy

Dam Foundation » The Drivers Of Brand Storytelling Strategy | Stories - an experience for your audience - | Scoop.it
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Rescooped by Hans Heesterbeek from Transmedia producing
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POV Hackathon: Five Projects Aiming to Re-Invent the Documentary for the Web

POV Hackathon: Five Projects Aiming to Re-Invent the Documentary for the Web | Stories - an experience for your audience - | Scoop.it

Adnaan Wasey: "Later this month, teams of filmmakers and developers will be challenged to create web documentary prototypes — be they mobile sites, web apps, widgets, games or something we’ve never seen before — over two days of intense collaboration."


Via The Digital Rocking Chair, Francesco Pintus
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