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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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The Return of Storytelling vs. Corporate Speak

The Return of Storytelling vs. Corporate Speak | Stories - an experience for your audience - | Scoop.it

Our infographic that contrasted storytelling with corporate speak seemed to resonate with the outside world.

 

People recognize that gluing together facts and figures makes for dull information.

 

Since publishing the infographic, we’ve seen talk – and chatter in social media channels – evangelizing the value of storytelling in business accelerate. Dare I say, storytelling has become the “new black” in communications.

 

Building on the infographic, this SlideShare captures some of the science and anecdotal evidence on why storytelling works.


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Gallaga: ‘Transmedia’ storytelling could be the future for...

Gallaga: ‘Transmedia’ storytelling could be the future for... | Stories - an experience for your audience - | Scoop.it
In the new iPad game, “Dynasty of the Magi,” you create a character and then enter a virtual online world, joining other adventurers in a battle of good versus evil.
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The Future of Storytelling Techniques

The Future of Storytelling Techniques | Stories - an experience for your audience - | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Hans Heesterbeek's insight:

How storytelling works, bloodchemistry changes when hearing a story

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Doom wall of shoes /Transmedia Storytelling the African Way

Doom wall of shoes /Transmedia Storytelling the African Way | Stories - an experience for your audience - | Scoop.it
Hello world, It has been a while,  i’m back from the motherland where i spend more than a month teaching the new wave of creative professionals and making connections.   First [...]
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Telling great video stories, fast

Telling great video stories, fast | Stories - an experience for your audience - | Scoop.it
The first word in telling video stories efficiently is “focus,” according to videographer Lisa Berglund.  The former  National Press Photographers Association (NPPA) Photographer of the...
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Anecdote: Fact telling versus story telling

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He makes the point that both contain the same information but do it in quite different ways. The former being fact telling. The latter, story telling.  

 

I like the idea LeFever is making but his example of a story is not quite a story. It is missing a vital element. 

 

...

 

A story must have something unanticipated in it. Enough for you to exclaim, Oh! that's interesting. Something needs to happen that is unexpected (though not necessarily alarming). A story needs to have a time or place marker, things happening, and something unexpected. Of course great stories are made of much more than that, but these are the things that need to be at a story’s core.


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Digital Humanitarian Response: Moving from Crowdsourcing to Microtasking

Digital Humanitarian Response: Moving from Crowdsourcing to Microtasking | Stories - an experience for your audience - | Scoop.it

A central component of digital humanitarian response is the real-time monitor-ing, tagging and geo-location of relevant reports published on mainstream and social media. This has typically been a highly manual and time-consuming process, which explains why dozens if not hundreds of digital volunteers are often needed to power digital humanitarian response efforts. To coordinate these efforts, volunteers typically work off Google Spreadsheets which, needless to say, is hardly the most efficient, scalable or enjoyable interface to work on for digital humanitarian response...."


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siobhan-o-flynn's curator insight, January 21, 2013 9:14 AM

very very interesting

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Storyworlds: Memories, Rituals and Emotional States - Journal - mikejones.tv

Storyworlds: Memories, Rituals and Emotional States - Journal - mikejones.tv | Stories - an experience for your audience - | Scoop.it
This is an extract from Part 5 of the Immerisve Writing Lab Storyworld Writing Competition writers...
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Storytelling…the power of the ‘unexpected’..

So tell me stories..... show me the 'unexpected' and you would be doing me a great favor ... helping me to live.... Continue reading →
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Dancing the Story Fantastic: Unchained Storytelling

Dancing the Story Fantastic: Unchained Storytelling | Stories - an experience for your audience - | Scoop.it
We believe that the art of the raconteur - the telling of unscripted, personal, porch-style stories - is one of the great arts, and that nights of storytelling are vital to any vibrant and healthy community. 

                                     ~ Program for Unchained Deep South Tour, 2013


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SlickFlick - New Tool for Sharing Biz Stories Visually

SlickFlick - New Tool for Sharing Biz Stories Visually | Stories - an experience for your audience - | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, January 18, 2013 1:11 PM

SlickFlick sent me to their site to see what I thought about their new tool for quickly and easily creating stories and then sharing them.


I checked out a few and I think it would be a terrific tool to use for sharing your business stories -- but only if you are using an iPhone, iPad, etc. Forget it if you are an Android user.


Once you have your photos, you can simply add text to them, link them together, and voila -- you have a story.


If you follow all the best ways to tell your biz stories -- an opening that grabs, showcasing your customer's challenge, the resolution, an inspiring ending that moves people to action -- then this portalbe tool could be a godsend for those with too much to do, and too little time.


The only thing I really don't like is that the stories you create stay on their site, which is a social networking site. This definitely won't work for businesses -- we need to imbed our stories on our websites, in other content we develop, and we need an interface that is professional in order to win more businesses. 


Hopefully SlickFlick will offer these capabilities. Until then, this app may not work for you at all.


I am not affiliated with the company and have no relationship with them. Just thought this tool might be helpful. Let me know if you try it out and write a review in the comments below. Thanks!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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DR4WARD: The End Of TV As We Know It And The Birth Of Transmedia? #digitalstorytelling #slideshow

DR4WARD: The End Of TV As We Know It And The Birth Of Transmedia? #digitalstorytelling #slideshow | Stories - an experience for your audience - | Scoop.it
The End Of TV As We Know It And The Birth Of Transmedia? #digitalstorytelling #slideshow The End of TV as We Know It & The Birth of Transmedia from Ogilvy & Mather by Ogilvy I look 4Ward to your feedback....
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Corporate storytelling in the age of social media - Press42

Corporate storytelling in the age of social media - Press42 | Stories - an experience for your audience - | Scoop.it
Corporate storytelling narratives need a new approach. If you read most of the literature out there on the topic, the feeling is that of old
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Content Marketing That Gets You Buyers

Content Marketing That Gets You Buyers | Stories - an experience for your audience - | Scoop.it
You can write for your idea-spreaders, and you can write for your buyers.

One gets you seen and the other gets you business. I say do both. Here’s a post about content marketing with the mi...
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Production Mythology, Release Reality: Syfy’s Defiance | Antenna

Production Mythology, Release Reality: Syfy’s Defiance | Antenna | Stories - an experience for your audience - | Scoop.it
While Syfy’s science fiction series Defiance has a narrative mythology rivaling that of its generic predecessors, it also has a production mythology. Fra...

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Simon Staffans's curator insight, January 21, 2013 5:26 PM

Some questions posed a couple of months ahead of the anticipated series "Defiance"

Binary Racoon's curator insight, January 22, 2013 10:10 AM

i understand why they release it on consoles, but the pc version would be the only one allowing them the flexibility that they need to update content. As far i am concerned, pc or mobile are the only platforms that can support this structure. really curious how it's would turns out.

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Storytelling in its purest form

Storytelling in its purest form | Stories - an experience for your audience - | Scoop.it
Fiona Siobhan Powell knows a good story when she hears one – or tells one.

She’s just not sure which stories she will tell, until her listeners settle in.

“I don’t pick … - timesleader.com
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Rhianna Pratchett at TEDx Transmedia 2012 - 'The Future of the Videogames Writer'

Scriptwriter, story designer and 'narrative paramedic,' Rhianna Pratchett, is most well-known for being a 14-year veteran of the videogames industry. She wen...
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Storytelling – why, how and what

Storytelling – why, how and what | Stories - an experience for your audience - | Scoop.it
Two interesting videos on different aspects of storytelling. First, here's a short video from Sean Buluva, an oral communication trainer. It sums up the 9 s
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How to disrupt television – six tips to start you off

How to disrupt television – six tips to start you off | Stories - an experience for your audience - | Scoop.it
During the eight years I’ve been working in the television format field, I’ve nearly lost track of all the people who’ve claimed they were going to ”disrupt television”. I’ll freely admit that I’ve...

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Simon Staffans's curator insight, January 20, 2013 5:07 PM

 A post on a trend that's been going on for quite a few years - new ways of "disrupting television" that pop up here and there, never to be heard of again.

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Storytelling and imagination with David Almond

Storytelling and imagination with David Almond | Stories - an experience for your audience - | Scoop.it
We're surrounded by stories from the day we're born - and yet writing our own can seem impossibly hard.
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More On Storytelling: How Well Do You Know Your Characters? - The Doctor Weighs In

More On Storytelling: How Well Do You Know Your Characters? - The Doctor Weighs In | Stories - an experience for your audience - | Scoop.it
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The 10 Immutable Laws of Storytelling

By Andy Goodman. Form more info, visit www.agoodmanonline.com.

1. Stories are about people. Even if your organization (a) is devoted to saving flora and/or fa…

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Patrizia Bertini's curator insight, January 20, 2013 8:37 AM

Stories are about People.  Stories don’t tell: they show

Jeni Mawter's curator insight, January 21, 2013 9:36 PM

Stories are about the human condition. We love them because we care about the human condition. Simple.

Two Pens's curator insight, January 24, 2013 11:50 AM

Especially in business (not just entertainment), stories have to elucidate what people want. It's not usually about money or sales, it's more typically about a problem that needs to be solved: creating a presentation quickly, operating a logging truck that's not going to fall apart, ridding oneself of IT hassle. If you can figure out what people want in your product or service, you can tell a stry that makes them act.

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Storytelling and Role-Playing

Storytelling and Role-Playing | Stories - an experience for your audience - | Scoop.it

What’s the lesson from this little encounter? To my mind, it’s that writers of all genres and media, whether it’s fiction, nonfiction, commercial copy, poetry, playwriting, blogging, all have a common goal in mind: communicating a message. In a word, “Storytelling.”


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