Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Henry Jenkins on `Spreadable Media` Interview: Part 2 | Transmedia.ca

Henry Jenkins on `Spreadable Media` Interview: Part 2 | Transmedia.ca | Stories - an experience for your audience - | Scoop.it
Last week, in part one of my interview with Henry Jenkins, we talked about how he and his coauthors came to write Spreadable Media.
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Transmedia Storytelling 01

Jeff Gomez, CEO of Starlight Runner Entertainment, teaches a Master Class on Transmedia. Transmedia development, production and implementation is now fully i...
Hans Heesterbeek's insight:

an oldie but worth watching

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Storytelling 101: What Makes a Good Story?

This was originally published on the Limelight Networks Blog as part of my day-to-day responsibilities as the Sr. Director of Marketing Strategy.

 

Storytelling is the future of digital marketing, plain and simple. If you aren’t on board yet, you are living in the past and each day you are “advertising” your products instead of “storytelling” about your business is another day your competitors are getting ahead of you. But before we jump into some ideas about what makes a good story, let’s look at the evolving digital marketer.


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Transmedia: Storytelling for the Digital Age
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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Stories - an experience for your audience - | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Stories - an experience for your audience - | Scoop.it
In 1999, I attempted to launch a content production venture called Transmedia Productions. Its vision was to develop and market narratives, which woul...
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Stories - an experience for your audience - | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
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Once Upon a Soda [#Transmedia]

Once Upon a Soda [#Transmedia] | Stories - an experience for your audience - | Scoop.it

David M. Ewalt:  "Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight."


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The Digital Rocking Chair's curator insight, January 26, 2013 12:06 AM

A potted history of transmedia storytelling giant, Starlight Runner.

Joakim Baage's curator insight, January 26, 2013 12:20 PM

Great to see that Jeff Gomez is still at it and getting traction!

Rescooped by Hans Heesterbeek from Digital Storytelling
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How To Tell Your Brand Story Using Images

How To Tell Your Brand Story Using Images | Stories - an experience for your audience - | Scoop.it
There are many ways you can tell your brand story, however, telling your brand story using imagery is a great technique in today’s mar

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Rescooped by Hans Heesterbeek from Content Marketing & Break
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The Art of Visual Storytelling: Using Media as a Storytelling Technique

The Art of Visual Storytelling: Using Media as a Storytelling Technique | Stories - an experience for your audience - | Scoop.it
The Art of Visual Storytelling: You know the old adage – a picture is worth a thousand words.This cannot ring any truer than for people working in today’s media.When I was a writer at a tech magazine, I was bombarded by press releases and pitches...

Via Laureano López Pizarro
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Rescooped by Hans Heesterbeek from Just Story It! Biz Storytelling
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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Stories - an experience for your audience - | Scoop.it
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...

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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
Rescooped by Hans Heesterbeek from Story and Narrative
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Characters Who Surprise Us

Characters Who Surprise Us | Stories - an experience for your audience - | Scoop.it

I think that’s one aspect that makes my daughter interesting—that dichotomy between her appearance and her personality.  She’s a surprise.  

Characters who surprise readers are also interesting…and provide realism in a story.  

 

Ways that characters can surprise readers:


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Rescooped by Hans Heesterbeek from Digital Storytelling
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Aligning PR with Storytelling by The Hoffman Agency

As product news continues to be commoditized, it becomes increasingly important for communication professionals to build feature stories. This slide deck examin

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Building Franchises with Starlight Runner Entertainment

Building Franchises with Starlight Runner Entertainment | Stories - an experience for your audience - | Scoop.it
Miri heads to Starlight Runner Entertainment to find out how the company helps turn movies and video games into huge transmedia properties.
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Transmedia 101 by One 3 Productions

http://one3productions.com The transmedia approach One 3 Productions uses. One 3 Productions is an innovative transmedia entertainment company that tells rel...
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Can Brands Tell A Story In Six Seconds Or Fewer? Ritz, Dove And Trident Think So | TechCrunch

Can Brands Tell A Story In Six Seconds Or Fewer? Ritz, Dove And Trident Think So | TechCrunch | Stories - an experience for your audience - | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Storytelling vs. StoryBranding

Storytelling vs. StoryBranding | Stories - an experience for your audience - | Scoop.it
    What's all the buzz among marketers about storytelling? Okay.   Sell with stories. I get it.  They work better than explicit hit-them-over-the-head-and-kick-them-in-the-behind-fact-based-and-really-boring-selling messages.

Via Laureano López Pizarro
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The Act Three Crises: Want or Need – Screenwriting 101

The Act Three Crises: Want or Need – Screenwriting 101 | Stories - an experience for your audience - | Scoop.it
Character and story are the chicken and egg of screenwriting. Do you start by figuring out your characters and letting them plot their own course? Or do you figure out all the exciting twists and
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Rescooped by Hans Heesterbeek from Content Marketing & Break
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Role of passion in marketing

Role of passion in marketing | Stories - an experience for your audience - | Scoop.it

“I don’t mean passion from the dictionary. I mean passion from here,” Rodrigo said, pointing to his heart. He continued by explaining that sharing passion is when you put all your energy into something that’s going to be better for everyone, not just for yourself.

 


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Interview: Web Tools for Interactive Storytelling

Interview: Web Tools for Interactive Storytelling | Stories - an experience for your audience - | Scoop.it
In this week’s blog on the topic of interactive documentaries, guest editor Paulina Tervo decided to look into some of the web tools for documentary makers wishing to create interactive stories.

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mirmilla's curator insight, January 26, 2013 1:03 AM

Yet another tools overview to make documentaries: Klynt and Storyplanet

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Andrew DeVigal : There is No Screen

Think about creating an experience, not fitting a format. @drewvigal gives a pretty hot 5min talk: There is No Screen (John Pavlus @johnpavlus) 

 

"The uninterrupted experience - A world without screens" 

 

[Recorded on January 11, 2013 in Mountain View, Ca., at Spark Camp :: Design.]

 


Via mirmilla, Laureano López Pizarro
Hans Heesterbeek's insight:

No screens, what do people want and what kind of expericinece. Don't tkae the means as starting point be the needs, thats an old one but we sometimes forget it. So Telling a story could be connecting people and that could be live, a meeting or yes technology. 

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Two Pens's curator insight, January 24, 2013 11:44 AM

@drewvigal, who worked at the NY Times, has switched to Portland's Second Story. He makes a compelling argument for transmedia storytelling in this five minute video. It's not long on "the how" but it describes "the why." 

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Lance Weiler Transmedia Keynote Presentation

Lance Weiler on Transmedia 


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Simon Staffans's curator insight, January 24, 2013 8:47 AM

Transmedia 101 with Lance, good introduction.

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How Transmedia Storytelling will Transform the Role of the Content Strategist — WhatWorksWhere.com

How Transmedia Storytelling will Transform the Role of the Content Strategist — WhatWorksWhere.com | Stories - an experience for your audience - | Scoop.it
The Global Guide to Social Media & Emerging Technology
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An oldie but intresting reminder?

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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo

Via Karen Dietz
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Karen Dietz's curator insight, January 22, 2013 1:40 PM

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Participation, Not Marginalization: Using People's Stories for Social Good

Participation, Not Marginalization: Using People's Stories for Social Good | Stories - an experience for your audience - | Scoop.it

Are these stories important to tell? Yes. If done right, storytelling is public education that has the power to change societies.

 

...

 

Maybe sometimes we should be story facilitators and help others tell their own stories instead of doing it for them. Enter participatory storytelling, whereby participants learn about narrative and use technology to produce their own media. By giving them control, we get a genuine storyteller’s perspective, plus they’re empowered through participation, not representation—which is the only solution to marginalization anyway.

 


Via Gregg Morris
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Karen Dietz's comment, February 18, 2013 12:06 PM
Excellent points Daniel!
Gregg Morris's comment, February 18, 2013 1:38 PM
As Karen said, they certainly are.
soulemane elias's comment, March 19, 2013 5:24 PM
yes ! I think also