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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Women of Transmedia | POV Blog | PBS

Women of Transmedia | POV Blog | PBS | Stories - an experience for your audience - | Scoop.it
Liz Nord profiles eight of the trailblazing women she's learned from while making her own transmedia documentary.
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Carpe Kilimanjaro: A Transmedia Documentary

Vimeo is the home for high-quality videos and the people who love them.
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Just-So Stories

Loose talk about evolution and storytelling.

 

When people tell me that "Story" does this or that for us, I always want to throw up my hands and cry, Which story?


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Entrepreneurs Who Master Storytelling Win More - Forbes

Entrepreneurs Who Master Storytelling Win More - Forbes | Stories - an experience for your audience - | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.
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Why Storytelling is So Important | In the Limelight


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7 Storytelling Tips Directors Wish Their Writers Knew

7 Storytelling Tips Directors Wish Their Writers Knew | Stories - an experience for your audience - | Scoop.it

An article on screenwriting from a director’s perspective might seem self-serving, but what I’m sharing quickly differentiates great writers from the really good ones.

 

These finer points can easily be overlooked by an experienced writer who sees a familiar term and doesn’t take time to understand it from the director’s perspective.

 

Since the director owns the vision of the film, it’s prudent to understand his expectations for a given scene.

 

The below tips should help the writer step it up.


Via Gregg Morris
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Visual Storytelling Survey Yields Startling Results

Visual Storytelling Survey Yields Startling Results | Stories - an experience for your audience - | Scoop.it

Yesterday Corporate Visions announced the results of its fourth quarter industry survey on visual storytelling, which was taken by more than 300 business-to-business (B2B) salespeople and marketers around the globe.

 

The findings reveal a lack of visual storytelling techniques among marketing and sales teams, and specifically, that only 13 percent of salespeople use an interactive writing surface such as a whiteboard to support their customer conversations.

 

To determine what role whiteboard selling techniques play in marketing and sales teams who work in complex B2B selling environments, Corporate Visions presented questions about the use of whiteboards, how they are created, by whom and why they are used. Notable findings from the Q4 survey include:


Via Gregg Morris
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Rescooped by Hans Heesterbeek from Digital Storytelling
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The Seductive Power of Storytelling - UX Booth | UX Booth

The Seductive Power of Storytelling - UX Booth | UX Booth | Stories - an experience for your audience - | Scoop.it

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Three essential elements of corporate storytelling

Three essential elements of corporate storytelling | Stories - an experience for your audience - | Scoop.it
Storytelling is a powerful business tool.  I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM.  Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...

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Aloha Shikha's curator insight, February 1, 2013 2:27 AM

for my script on business journalism 

 

Ken Jondahl's curator insight, February 28, 2013 4:59 PM

Karen Dietz's insight:        

OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.

 

The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.

 

Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Mike Ellsworth's comment, March 5, 2013 10:39 AM
Thanks for the reScoop, Benjami!
Rescooped by Hans Heesterbeek from Interactive & Immersive Journalism
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D-Day to Victory

D-Day to Victory | Stories - an experience for your audience - | Scoop.it

D-Day to Victory Interactive is an online documentary experience recreating the WWII final assault on Nazi-occupied Europe. A transmedia extension to the History Television and Channel4 documentary series, the site features many additional and poignant veteran interviews, and traces the Allied journey from the D-Day invasion of Normandy to the siege of Berlin. The site also allows users to engage in virtual commemoration and online sharing of several veterans’ stories who may be telling them for the last time.


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Eva Dominguez's curator insight, January 28, 2013 1:23 PM

immersive layout. 2011.

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Why Storytelling is So Important | In the Limelight


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Active Story System - design methodology for transmedia storytelling

Design methodology for creating participatory transmedia stories
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Transmedia Storytelling | MIT Technology Review

Transmedia Storytelling | MIT Technology Review | Stories - an experience for your audience - | Scoop.it
Moving characters from books to films to video games can make them stronger and more compelling.
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Online Storytelling: Taking Your Customers Behind the Scenes

Online Storytelling: Taking Your Customers Behind the Scenes | Stories - an experience for your audience - | Scoop.it
When you tell your business story, give your customers insider access to what goes on behind closed doors.

Via Gregg Morris
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The Valuable Links Between Stories and Our Collective Actions

The Valuable Links Between Stories and Our Collective Actions | Stories - an experience for your audience - | Scoop.it

Story as a catalyst for meaning & purpose.

 

Amid all the talk about content, content marketing, and a host of hybridized new media and journalistic disciplines, it's funny that pundits rarely, if ever, talk about stories themselves or storytelling as a layered discipline in and of itself.


Via Gregg Morris
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david o'connor's comment, February 1, 2013 5:01 AM
David, I really like this scoop, really useful. I am an evangelist for purposeful branding. purposeful storytelling and experiential learning is fundamental to igniting purpose. Thank you.
David Hain's comment, February 1, 2013 6:39 AM
Thanks David, Gregg is really the man re stories - well worth a follow along with Karen Dietz.
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Andrew Stanton: The clues to a great story

http://www.ted.com Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the be...
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Science, Storytelling, and “Gut Churn”: Jad Abumrad on the Secrets of Creative Success

Science, Storytelling, and “Gut Churn”: Jad Abumrad on the Secrets of Creative Success | Stories - an experience for your audience - | Scoop.it

Since 2004, Radiolab has been sparking a singular kind of magic at the intersection of science and storytelling, redefining not only public radio but also the “role of scientific culture in modern society,” to borrow Richard Feynman’s words.

In this fantastic talk from The 99% Conference,Radiolab mastermind and MacArthur genius Jad Abumrad takes us behind the scenes to explore the tribulations and triumphs of building a novel paradigm from the ground up.

At the heart of it, he argues, is the notion of the “gut churn” — that scrambly, uncomfortable, anxious fight-or-flight feeling that comes with doing something uncontrollably new that could go uncontrollably wrong, at once an intensified version of Rilke’s comfortably philosophical notion of living the questions and a living testament to the idea that uncertainty is what fuels science.


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Rescooped by Hans Heesterbeek from Story and Narrative
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What if storytelling got even more immersive?

What if storytelling got even more immersive? | Stories - an experience for your audience - | Scoop.it

I finally got around to reading “The Art of Immersion” by journalist Frank Rose. I found it fascinating and very prescient. Rose, a journalist who has written for the New York Times,Esquire, Vanity Fair, Wired and The Village Voice has written a fascinating book explaining how digital media and interactivity have radically transformed cinema (Avatar), television (Lost), video games (The Sims), and advertising. I found this book particularly relevant in light of Coca-Cola’s most recent participative campaign "Coke Chase" where viewers can decide which team in the race should be featured on Superbowl Sunday (see above preview). On the website, users can even find ways to vote against teams that they do not wish to see in the running for the ad. I think that this operation demonstrates what Rose refers to as “deep media” which he describes thusly: "Deep media puts the focus on the goal: To enable members of the audience (for want of a better term) to delve into a story at any level of depth they like, to immerse themselves in it".


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Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture

Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture | Stories - an experience for your audience - | Scoop.it
Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling. Read More »

Via siobhan-o-flynn
Hans Heesterbeek's insight:

Great overview

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Jeni Mawter's curator insight, January 30, 2013 4:22 AM

Thanks form Australia, Fiona. Will spread the word.

Margaret Doyle's comment, January 30, 2013 1:19 PM
Good resource to have, in particular, to share with my students.
Margaret Doyle's curator insight, January 30, 2013 1:25 PM

Excellent resource for storytellers and those interested in learning more about Transmedia where art, theatre, technology, and design and story meet and make immersive storyworlds. 

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Storytelling

Storytelling | Stories - an experience for your audience - | Scoop.it
Actor Cliff Curtis explains how, from his perspective, storytelling is a form of activism.

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Interview: Web Tools for Interactive Storytelling

Interview: Web Tools for Interactive Storytelling | Stories - an experience for your audience - | Scoop.it
In this week’s blog on the topic of interactive documentaries, guest editor Paulina Tervo decided to look into some of the web tools for documentary makers wishing to create interactive stories.

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Simon Staffans's curator insight, January 27, 2013 1:39 AM

Paulina takes a look at tools for storytelling, with a focus on Klynt.

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Presentation Zen: The storytelling imperative: Make them care!

Presentation Zen: The storytelling imperative: Make them care! | Stories - an experience for your audience - | Scoop.it
Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says....

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Exploring the big [transmedia] picture

Exploring the big [transmedia] picture | Stories - an experience for your audience - | Scoop.it

"Are you ready to explore the big picture?  Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."


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Ken Morrison's curator insight, January 29, 2013 7:46 AM

I have been intrigued at transmedia storytelling for some time.  I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.

Vittorio Canavese's curator insight, January 29, 2013 5:37 PM

Bel repertorio ragionato e struturato sulla transmedialità

Jeni Mawter's comment, January 30, 2013 4:32 AM
Thanks, Fiona!