Stories - an experience for your audience -
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Stories - an experience for your audience -
- Everyone - every company, organization has a story. Tell it, we all can learn and benefit from your story but be authentic, real
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Creator vs. Audience: Next Chapter in Storytelling | Schedule | sxsw.com

Creator vs. Audience: Next Chapter in Storytelling | Schedule | sxsw.com | Stories - an experience for your audience - | Scoop.it
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Science and Stories: an Unlikely Alliance?Trish Nicholsons Words in the Treehouse | Trish Nicholsons Words in the Treehouse

Science and Stories: an Unlikely Alliance?Trish Nicholsons Words in the Treehouse | Trish Nicholsons Words in the Treehouse | Stories - an experience for your audience - | Scoop.it

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Zeega on New Ways of Digital Storytelling

Zeega on New Ways of Digital Storytelling | Stories - an experience for your audience - | Scoop.it

MIT Open Documentary Lab:  "The first [in] our series of interviews with digital storytellers, realized in collaboration with Filmmaker, here are the team behind the interactive storytelling platform Zeega."


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Henrik Safegaard - Cloneartist's curator insight, March 11, 2013 5:55 AM

Zeega is revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

cyneth's curator insight, March 11, 2013 2:58 PM

revolutionizing web publishing and interactive storytelling for a future beyond blogs. With Zeega, you can use any media in the cloud, transform the entire screen into your playground, and share your interactive creations with the world.

Barbara Truman's curator insight, April 5, 2013 7:50 AM

Sounds pretty powerful.

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Find Your Story

Find Your Story | Stories - an experience for your audience - | Scoop.it

Creativity in storytelling has always been important. The viral nature of digital communications means the success of that creativity is obvious, and measurable. Successes stand out, and failures vanish into white noise.  While there is no magic formula for developing a creative direction, it is vital for business leaders to understand why it is needed.


Via Gregg Morris
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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What’s the Value of Transmedia Storytelling for Organizations? | ArtsFwd

What’s the Value of Transmedia Storytelling for Organizations? | ArtsFwd | Stories - an experience for your audience - | Scoop.it
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What is Transmedia? by Anita Ondine

What is Transmedia? by Anita Ondine | Stories - an experience for your audience - | Scoop.it
Transmedia Coalition | The Transmedia Coalition has brought together a diverse group of wonderful contributors from around the world. They are professionals with a range of expertise who have been actively participating in the field of Transmedia.
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What Transmedia Creators Can Learn From Social TV | THIS IS TRANSMEDIA

What Transmedia Creators Can Learn From Social TV | THIS IS TRANSMEDIA | Stories - an experience for your audience - | Scoop.it
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7 easy ways to collect stories in your organization

7 easy ways to collect stories in your organization | Stories - an experience for your audience - | Scoop.it
Learn how to find stories and spread the word of your success today with these tips.

Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, March 6, 2013 6:34 PM

You know, these all sound like great ideas. And you might want to use a few in your organization.


Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories.


But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results.


The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. 


These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results.


Thanks Gregg Morris for finding and sharing this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Peter Fruhmann's curator insight, March 7, 2013 4:14 AM

This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there...

Doug Ross's curator insight, March 7, 2013 10:38 AM

We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Stories - an experience for your audience - | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
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Three Things Ira Glass Taught Me About Storytelling

Three Things Ira Glass Taught Me About Storytelling | Stories - an experience for your audience - | Scoop.it
Michelle shares three important things she learned from Ira Glass about both storytelling and content marketing.

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The Benefits of Storytelling

The Benefits of Storytelling | Stories - an experience for your audience - | Scoop.it
Find out how storytelling benefits young children and gather a few ideas for incorporating storytelling into your daily life with your kids.

Via Gregg Morris
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Digital Publishing for Filmmakers: The Karada and The Silent History | Filmmaker Magazine

Digital Publishing for Filmmakers: The Karada and The Silent History | Filmmaker Magazine | Stories - an experience for your audience - | Scoop.it
Transmedia by definition requires producers to work in more than one medium; the fun, most of the time, is in devising ways to carry a narrative (or narrative

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Simon Staffans's curator insight, March 5, 2013 4:56 AM

Good read, a look at the very interesting project The Karada.

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Storyplanet review: A promising digital multimedia storytelling tool

Storyplanet review: A promising digital multimedia storytelling tool | Stories - an experience for your audience - | Scoop.it
Create and share a digital story with texts, photo, audio and video - quick and free; it lacks support for embedding interactive features

"My test drive of Storyplanet shows a few bugs and a lack of features that I hope the developer can address in the official release. But I would still recommend instructors and students adopt this tool in classroom teaching/learning of digital journalism."


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mirmilla's curator insight, March 9, 2013 11:38 AM

Interesting review aimed to test Storyplanet for journalistic use.

Click on "my previous post" alias the Wix project to see a good example of informative site created at no cost.

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Igniting the Imagination of Many, Architecting Story Worlds - Lance Weiler- StoryLabs Podcast Ep14 | StoryLabs

Igniting the Imagination of Many, Architecting Story Worlds - Lance Weiler- StoryLabs Podcast Ep14 | StoryLabs | Stories - an experience for your audience - | Scoop.it
Igniting the Imagination of Many, Architecting Story Worlds - A presentation by Lance Weiler, given at the StoryLabs & Screen Australia Film 3.0 labs and digital ignition seminar held in Sydney in late Nov 2012.

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Brad Tollefson's curator insight, March 12, 2013 7:42 PM

Been waiting for this one...Thanks Lance.

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#7: Transmedia Storytelling: Ten Frontiers for the Future of Engagement | MSLGROUP BLOG

#7: Transmedia Storytelling: Ten Frontiers for the Future of Engagement | MSLGROUP BLOG | Stories - an experience for your audience - | Scoop.it
What is Transmedia Storytelling? Learn all you need to know about it and read case studies on how brands used it.
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Elements of Great Storytelling

Elements of Great Storytelling | Stories - an experience for your audience - | Scoop.it

Storytelling is one of the first ways modern human beings passed down knowledge from generation to generation, and also disseminated knowledge to those beyond their immediate family and clan.

 

Millennia later, storytelling remains a powerful medium that grabs and holds people's attention and effectively transmits information. Not surprisingly, then, it can be a powerful medium for marketers.

In this video, we sat down with author, marketer, storyteller, industry analyst, and corporate trainer Steve Shepard to discuss elements of great storytelling.


Via Gregg Morris
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Jim Signorelli,Story-Lab's curator insight, March 8, 2013 7:14 AM

One of the better experts on storytelling.  Great interview!

 

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What are “Connected Experiences”? by No Mimes Media

What are “Connected Experiences”? by No Mimes Media | Stories - an experience for your audience - | Scoop.it
Transmedia Coalition | The Transmedia Coalition has brought together a diverse group of wonderful contributors from around the world. They are professionals with a range of expertise who have been actively participating in the field of Transmedia.
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Branding Strategy Insider | Brand Storytelling In The Digital Age

Branding Strategy Insider | Brand Storytelling In The Digital Age | Stories - an experience for your audience - | Scoop.it
Brand storytelling is more critical now, in the digital age to build strong brands.
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reach out and touch someone

reach out and touch someone | Stories - an experience for your audience - | Scoop.it
This feature first appeared on Culturadar, an arts listings website for New York City. You can read the original post here. A woman appears on a computer screen and smokes a cigarette in a tiny Lon...
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Spreading a story

Spreading a story | Stories - an experience for your audience - | Scoop.it
TL;DR - A brief scribble about reaching the audience, prompted by a talk from last week. The other day I watched the talk that Starlight Runner’s Caitlin Burns held at Emerge 2013 in Arizona last w...

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Simon Staffans's curator insight, March 6, 2013 4:35 AM

Some thoughts I had after hearing a talk by Caitlin Burns - catering for a story to spread takes effort, but it's almost always worth it.

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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Stories - an experience for your audience - | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
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We asked the experts: How do you do YouTube?

We asked the experts: How do you do YouTube? | Stories - an experience for your audience - | Scoop.it
Everyone uses YouTube, but how exactly do people discover new videos? We asked both web video professionals like Amy Pham and Zadi Diaz as well as your average 12 year old girl to find out.
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Storytelling in Web Design

Storytelling in Web Design | Stories - an experience for your audience - | Scoop.it

If you have ever taken a creative writing class, you probably were told “show, don’t tell,” when writing. The same is true for storytelling within a brand. By simply presenting a setting, character, and action, business storytellers allow customers to enter into the story of their brands in a personal, relatable way. In many cases, the character can be the customer and the action can be the sale.


Via Gregg Morris
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How to tell a story | One Thousand & One

How to tell a story | One Thousand & One | Stories - an experience for your audience - | Scoop.it
Learn how to tell a story in business.

Via Kathy Hansen
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Kathy Hansen's curator insight, March 4, 2013 9:28 PM

[Disclaimer: "Kathy's Insight" is usually simply another pithy excerpt from the Scooped article] 

Let me give you the inside word.  It‘s not effortless and it‘s definitely not off the cuff. These leaders have been practicing the art of storytelling for a long time.